Marketing Data Analyst
Current• Cultivated product catalog of 1000+ SKUs on Shopify including inventory tracking, order fulfillment, and volumetric shipping configurations.• Designed dashboards and reporting to analyze sales volumes, margins, inventory levels, and other KPIs.• Oversaw order fulfillment logistics including shipping integrations and volumetric weight calculations• Produce a detailed analysis report of data from different platforms to uncover actionable insights around inventory, logistics, marketing campaigns, and sales funnels.• Analyzed web traffic and customer analytics to develop buyer personas and optimize landing pages, increasing revenue scale by 40%.• Identified opportunities for process automation and implemented solutions to enhance efficiency and data quality.• Enhanced sales performances by 20% through regular market and competitor analysis