• Managing Retail Payment products - UPI, Bill payment & Netbanking• Increasing client engagement through multi-channel communication and campaigns• Enhancing the payment platforms and ensuring compliance with NPCI & RBI mandates

• Managing the Debit cards product & portfolio for SCB India• Launching recurring campaigns on the portfolio including targeted offers during holiday & travel season to drive activation and spends• Driving projects related to both Credit & Debit Cards (including discretionary as well as regulatory projects)

Credit Card Products Team:• Managing CC activation campaigns for NTB/ETB customers on a monthly basis • Launched CC Activation IVR campaign from scratch including vendor management, scripts creation & approval, testing etc. Business Banking Products Team• Worked on structuring the ‘100 day onboarding’ campaign for improving early customer engagement & effective cross-selling Retail Risk, Collections:• Developing Collection Risk Framework for Credit Cards collections -… Show more Credit Card Products Team:• Managing CC activation campaigns for NTB/ETB customers on a monthly basis • Launched CC Activation IVR campaign from scratch including vendor management, scripts creation & approval, testing etc. Business Banking Products Team• Worked on structuring the ‘100 day onboarding’ campaign for improving early customer engagement & effective cross-selling Retail Risk, Collections:• Developing Collection Risk Framework for Credit Cards collections - created a new strategy for 0-30 dpd Card collections based on Riskiness of customer and Outstanding Balance increasing collection rate by 4% Show less

Email Marketing – Channel Analysis & using Customer DNA data to measure and recommend best practices • Launched an Email campaign during IPL 2016 to improve Email KPIs and enhance Customer engagement• Benchmarked eBay with competitors & recommended best email practices based on Google & Yahoo’s email guidelines • Gathered valuable customer insights about perception & purchase habits on eBay using a survey designed as a part of the campaign (1000+ responses)

• Responsible for Performance analysis of Dell Financial Services - The analysis was used to develop new strategies for Consumer segment in US• Analysed the Profitability of consumer credit offered to Dell Alienware customers based on Repayment period analysis & worked on creating a more profitable promotion• Created weekly forecast of the penetration rate of Dell credit as compared to other sources of payment used by US Consumers• Defined KPIs & developed ‘Consumer Pen Rate Model’… Show more • Responsible for Performance analysis of Dell Financial Services - The analysis was used to develop new strategies for Consumer segment in US• Analysed the Profitability of consumer credit offered to Dell Alienware customers based on Repayment period analysis & worked on creating a more profitable promotion• Created weekly forecast of the penetration rate of Dell credit as compared to other sources of payment used by US Consumers• Defined KPIs & developed ‘Consumer Pen Rate Model’ report to check the performance of consumer segment in US & Canada• Created OBTM (Outbound Telemarketing) campaigns to target specific SME customers based on likelihood of making a purchase • Worked on purchasing trends analysis of Dell Premier account holders in SME & Public Ent. segment based on customer profiles• Analysed the effectiveness of various special offers during holiday season, specifically Black Friday & Cyber Monday Show less