Rohan Deshpande Email & Phone Number

Mumbai, Maharashtra, India

Mumbai, Maharashtra, India

• Managing Retail Payment products - UPI, Bill payment & Netbanking
• Increasing client engagement through multi-channel communication and campaigns
• Enhancing the payment platforms and ensuring compliance with NPCI & RBI mandates

Mumbai, Maharashtra

• Managing the Debit cards product & portfolio for SCB India
• Launching recurring campaigns on the portfolio including targeted offers during holiday & travel season to drive activation and spends
• Driving projects related to both Credit & Debit Cards (including discretionary as well as regulatory projects)

Mumbai Area, India

• Credit Card Products Team:
• Managing CC activation campaigns for NTB/ETB customers on a monthly basis
• Launched CC Activation IVR campaign from scratch including vendor management, scripts creation & approval, testing etc. Business Banking Products Team
• Worked on structuring the ‘100 day onboarding’ campaign for improving early customer engagement & effective cross-selling Retail Risk, Collections:
• Developing Collection Risk Framework for Credit Cards collections -… Show more Credit Card Products Team:
• Developing Collection Risk Framework for Credit Cards collections - created a new strategy for 0-30 dpd Card collections based on Riskiness of customer and Outstanding Balance increasing collection rate by 4% Show less

Mumbai, Maharashtra, India

• Email Marketing – Channel Analysis & using Customer DNA data to measure and recommend best practices
• Launched an Email campaign during IPL 2016 to improve Email KPIs and enhance Customer engagement
• Benchmarked eBay with competitors & recommended best email practices based on Google & Yahoo’s email guidelines
• Gathered valuable customer insights about perception & purchase habits on eBay using a survey designed as a part of the campaign (1000+ responses)

Bengaluru Area, India

• Responsible for Performance analysis of Dell Financial Services - The analysis was used to develop new strategies for Consumer segment in US
• Analysed the Profitability of consumer credit offered to Dell Alienware customers based on Repayment period analysis & worked on creating a more profitable promotion
• Created weekly forecast of the penetration rate of Dell credit as compared to other sources of payment used by US Consumers
• Defined KPIs & developed ‘Consumer Pen Rate Model’… Show more
• Defined KPIs & developed ‘Consumer Pen Rate Model’ report to check the performance of consumer segment in US & Canada
• Created OBTM (Outbound Telemarketing) campaigns to target specific SME customers based on likelihood of making a purchase

Pgpm, Finance, Marketing, 6.63

Activities and Societies: Delphique - Partnered with various MNCs for collaborating on projects in MDI's National Management Convention

M.Sc. Physics + B.E. Chemical Engineering, 7.37

Activities and Societies: Editor of BITS Physics Association, Member of Maharashtra Mandal

Science