Rohan Ishwarlal Email & Phone Number

Singapore

San Francisco, California, Us

Meet the smarter way to work. Want better results in your organisation? Asana helps teams get clarity, achieve greater impact, and scale to meet company goals. At Asana, our mission is to help humanity thrive by enabling the world’s teams to work together effortlessly.- Set up Top of Funnel paid media channels in APAC (Facebook, LinkedIn, Display, YouTube & more!) - Conducted more than 10 experiments to find levers to make our channels more profitable and efficient in the region- Led our trust site transition to in-region, fixing errors and driving efficiency to bring down acquisition costs by more than 8X- Creating localised creatives and landing pages in ANZ and India to increase our engagement and conversion rates- Launched our very first Digital Out of Home campaign in Australia across 250+ locations

Singapore, Singapore, Sg

Free Fire is the highest downloaded mobile game of 2021, top 10 grossing mobile game worldwide consistently for 2021 & winner of Pocket Gamer’s Best Battle Royale Mobile Game of 2021. - Co-lead 360 degree growth and sustain marketing campaigns for Free Fire’s monthly in-game events including, IP collaboration campaigns (BTS & Money Heist), in the South East Asia region, focusing on Malaysia & Philippines - Manage the ideation and creation of local productions in the SEA region including live action films, music videos and local music productions- Manage and optimize strategic partnerships with mobile apps, handset carriers, payment services providers and esports partners to elevate awareness of the Free Fire brand in the SEA region- Negotiating with brands and partners to secure sponsorship investment for Free Fire, including prospect tracking and coordinating delivery of materials via our game channels and esports placements

Novato, California, Us

In charge of building integrated marketing plans that drove awareness, engagement, and conversion for NBA 2K flagship console, mobile, and arcade productsLed the development of paid media plans. Wrote media strategy, briefs and managed agencies through creation of full cycle media plan, in partnership with brand and performance marketing teamsManaged day to day relationships with media agencies across Asian markets, providing timely updates, assets & direction, and managing timelines to ensure all milestones are achieved throughout planning and execution phasesLiaised closely with Commercial and Analytics teams to mine data and insight into consumer behaviors to build out data driven go to market executions in APAC marketActively contributed to the development of our regional retail marketing plan in collaboration with our channel marketing teamBridge between media, channel and creative teams to build brand assets for paid media & retail campaigns within required timelines

Novato, California, Us

As the regional lead, manage all marketing related activities in Asia, NBA 2K17 & NBA 2K18Work with partners such as Sony, Microsoft & NBA to develop effective campaigns to reach out to our target audience.Set up and developed esports infrastructure and regional tournaments for NBA 2K in Asia - HK, KR, PH & TWManaged all marketing related activities in Asia for WWE 2K16 & WWE 2K17

Novato, California, Us

• Creating and executing comprehensive go-to-market campaigns with PR, Marketing and Social Media considerations. • Identifying and managing partnership opportunities with external partners to drive audience engagement, and awareness for 2K titles. • Collaborating with the global product team to ensure timely approvals of assets, marketing materials and maintaining regular communication so as to facilitate timely sharing of information and assets from the global team to the Asia territories. • Collaborating with Sales teams and the Channel Marketing Manager on building brand-worthy presence at retail.• Contributing to the voice of 2K on social media channels and growing our community in Asia. • Driving high-impact PR programs and supporting media activities• Cultivating relationships with key members of the trade and consumer media to garner press placements• Leading event set up and planning for media and consumer demo events.

New York, Ny, Us

• Formulated and planned local marketing strategy for NBA2K14• Organized and executed marketing event to promote titles which increased sales by 10%• Assisted team in the preparation and facilitation of 2 key media and retailer product demo events• Supported marketing manager in the planning and implementation of Clear Channel Out of Home advertising for a two week bus shelter advertising campaign• Sent out major press releases to key media such as The Straits Times and TODAY during product launches

Singapore, Singapore, Sg

• Was part of a 8 man technology start up that monetized waiting time on a social, mobile platform• Acquired more than 500 new users in a month through social media marketing campaigns • Designed PowerPoint slides for presentations to clients and marketing collateral posters • Brought in 3 different market research projects for the company with revenues amounting to more than $40,000 SGD

Bachelor Of Business Administration (B.B.A.), Marketing

Education record