Druva is a pre-IPO B2B SaaS unicorn with 6000+ customers (including 65 of the Fortune 500) and $200M+ in ARR. I drive Product-Led Growth (PLG) initiatives for Druva's Data Security Cloud.

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I write about my experiences and learnings in product, analytics and growth. I also took on consulting assignments in the past, but no longer do that.

I led the CX/CRO practice at Nabler, directly managing a team of digital analytics consultants across multiple accounts. I grew this team from 3 to 7, establishing a high performing unit with diverse skillsets.My primary focus was on helping clients identify, conceptualize & develop new product features (or optimize existing experiences) through research (revenue impact, addressable market, voice of customer, competitive benchmarking), analysis (quantitative, qualitative) and experimentation (A/B, multivariate, personalization).

Led the end-to-end engagement for one of Nabler's biggest clients. Managed the entire experimentation roadmap and helped launch multiple A/B and multivariate tests.

A Fortune 500 hospitality giant, MGM operates some of the world's most famous resorts in an industry that spans casinos, rooms, live entertainment, dining, nightlife, retail & sports. Promoted 2 grades up, I was tasked with managing discovery & planning phase of the customer journey - focusing on acquisition, engagement and conversion.As a growth PM, I owned growth roadmap & led SEO/search analytics efforts for 15+ sites - notable wins include 10%+ YoY increase (exceeded expectations) in organic traffic, revenue & new user acquisition. Also launched data driven growth experiments (landing page redesigns, mobile app deeplinking, blog overhaul, site navigation refinement to name a few) that helped web conversion/mobile app downloads & improved brand visibility in our transient consumer segment.

Analyzed data across all digital touchpoints (web,app) and marketing channels (organic, media, social etc.) that customers use to engage and transact with our various resort destinations. Focused on - 1. Identifying user friction in the eCommerce funnel2. Optimizing the digital customer journey3. Analyzing campaign/product category performance4. Leading search analytics efforts5. Delivering seamless omni channel consumer experiencesWorked closely with Product, Design, Marketing, Engineering, Media and Content.

Pershing Technologies is an audio-visual system design and consulting company based in Maryland. I initially started at the company as a summer intern while getting my masters degree but ended up working till graduation. My focus was on building a web application to help our customers monitor their teleconference usage through interactive dashboards and visualizations. I was fortunate that the company invested in me and that allowed me to learn Splunk. With Splunk, SQL and a bit of Java + PHP, I analyzed data, built reports and facilitated data streams to our product. Another important learning for me was diving headfirst into design, something I had never done before. I was involved in the entire design process from day 1 - from wireframes and prototypes to building our final web product.

Summer Intern

Altizon Systems is an Industrial IoT company, recognized by Gartner and many other top analyst firms. As a developer, I created a resource monitoring framework, built upon the rich analytics and machine learning capabilities of Datonis, the company’s IoT platform. Later, I also worked with the Digital Marketing team to curate data driven content and marketing strategies for all digital channels.

kPoint is an enterprise video platform used by businesses across the globe. My time at kPoint was part of a year-long project during the final year of engineering. My team helped build a system resource monitoring tool to analyze key performance metrics. We designed an efficient MVC framework with focus on information visualization and UX.