Driving the design strategy for world-class product experiences by putting users at the center. Collaborating with stakeholders across customers, customer success, support, product, and development teams to ensure seamless alignment with business goals.I lead and nurture a high-performing design team, fostering knowledge, innovation, and best practices to build a globally competitive design function. My focus includes developing robust methodologies, processes, and a cohesive visual and interaction design strategy to elevate our product offerings and user satisfaction.Committed to shaping design excellence while championing collaboration, empathy, and growth within the organization.

Arakian Engage, a world-class, multi-tenant SaaS platform designed to change customer engagement and traceability. Our platform offered a comprehensive suite of tools to address key challenges like anti-counterfeiting, warranty management, and returns, while delivering seamless post-purchase engagement. By enabling real-time traceability and authenticity checks, we help brands protect their products, build trust with consumers, and enhance the customer experience throughout the entire lifecycle. Whether it's simplifying warranty processes, combating fraud, or fostering long-term customer loyalty, our platform empowers businesses to scale efficiently and securely.

Managed the product and marketing design for the Freshdesk product. Created career competencies framework for design and collaborated and helped build competencies across other career streams like product and product marketing. Setup research, design debt reduction initiatives and helped grow multiple initiatives to provide a consistent and delightful experience across the board.Was instrumental in setting up focus on accessibility and on data informed design, combining the business metrics with behavorial and attitudnal data. Kept the team sized - 35 engaged, motivated and empowered.

Grew the team from a single designer to 7 designers, with competencies in Persuasive and Interaction design. Extended support to over 6 product areas over a 2 year period, and current lead the Analytics product design efforts. Participated, sponsored and spoke at design events of repute. Contributed to process improvements in Product and experience design space. Added value in hiring and retention through engagement efforts. Added value to the organization, by supporting cultural events, and creating the coveted collaboration experience design space - UX Studio.

Lead Projects in Procurement and Manufacturing domains for New and Existing Products. Conducted 100's of User Research sessions with users and stakeholders to derive insight remotely and in-person.Provided Interaction and visual design supports to projects as individual contributor. Successfully converted vision to implementation working with Product Owners, Development Architects, Quality Leads and Senior Management. Mentored and groomed Designers and researchers in solutioning for user experience projects Trained in Research, Communication and Management Methodologies

Lead user experience design for SCM and Health-sciences products, collaborating with strategy, development and product design.Conducted and Participated in multiple User Research Sessions as Moderator, Note-taker and observer, Remotely and in-person. Individual contributor for Interaction design and user research specialization. Implemented Fusion Guidelines and design patterns for multiple projects. Initiated new problem solving techniques resulting with new design patterns.Developed a prototyping tool for Fuse based applications using HTML-5, JavaScript and XML. Enabling better feedback in customer feedback sessions.Reviewed design guidelines, product and process documentations.Contributed with new UI design patterns and pursued patents for UI components.

• Managed the User experience (sized 10) for the HSBC account with activities including design management, planning, estimation, implementation and quality initiatives.• Contributed to proprietary Interaction One - User Experience methodology for rich internet applications.• Managed organization level initiatives for evangelization of user experience.• Served in multiple roles including Individual contributor, Onsite coordinator and UX Lead.• Received commendation from client teams and practice.• Facilitated and evaluated learning programs on Fresher learning programs on User Experience.