I am a seasoned professional committed to the art and science of pricing strategy with over 26 years of dynamic expertise. Currently leading efforts to improve financial performance through the interpretation of complex demand patterns across price points. Skilled at developing the best possible pricing plans that maximize important metrics within the current limitations. My skills on creative rate card design, competitive pricing strategies, skilled project and personnel management are complimented with the qualification of AWS Solution Architect and blockchain specialist. Views/ Recommendations are my personal only.