Senior Manager - Brand & Media
CurrentLead the team responsible for all aspects of Brand from brand strategy & governance, events & sponsorship, brand campaign activity and including Enterprise Media strategy & planning and Social Media.
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@vanguard.com.au
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4 phones found area 816 and 139
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Ro Fernandez is listed as Senior Leader in Digital, Marketing & Communications – strategic, forward-thinking and customer-focused at Vanguard Australia, a company with 426 employees, based in Greater Melbourne Area, Australia, Australia. AeroLeads shows a work email signal at vanguard.com.au, phone signal with area code 816, 139, and a matched LinkedIn profile for Ro Fernandez.
Ro Fernandez previously worked as Senior Manager - Brand & Media at Vanguard Australia and Channel Marketing Lead - Brand & Media at Vanguard Australia. Ro Fernandez holds Mini Mba, Brand Management from Marketing Week Mini Mba With Mark Ritson.
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AeroLeads found 1 current-domain work email signal for Ro Fernandez. Compare company email patterns before reaching out.
With over 20 years experience in marketing, communications, PR, brand, sponsorship, strategy and martech - I bring an integrated & multi-faceted approach to marketing at organisations across both B2C and B2B. I am passionate about marketing that drives performance and delivers ROI, this starts from strategy setting, and goes through to brand expression, creative, media buying, campaign management and putting in place a strong measurement framework. I'm data-driven, with a forward-looking approach to marketing & communications and always have a focus on customers, insights and delivering business objectives and growth. I'm a collaborative people leader with significant experience leading high performing teams and have a reputation for being a consultative team player who can build robust relationships with multiple stakeholders (at all levels including at an executive level) as well as with external suppliers & partners.
Listed skills include Digital Marketing, Social Media Marketing, Sem, Marketing Communications, and 32 others.
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A career timeline built from the work history available for this profile.
Melbourne, Victoria, Australia
Lead the team responsible for all aspects of Brand from brand strategy & governance, events & sponsorship, brand campaign activity and including Enterprise Media strategy & planning and Social Media.
Melbourne, Victoria, Australia
I lead the team responsible for enterprise media planning and social media, working cross-functionally and with our media agency and channel partners. This includes developing the strategic framework to measure & optimise ROMI from paid media.Working within the Brand Experience team, I also drive the integrated go-to-market strategy for our brand campaigns.
Lead the set up Vanguard Australia’s enterprise social media strategy, working across the business including Marketing, Corporate Affairs, Customer Care, Sales & HR
Melbourne, Victoria, Australia
Responsible for defining & leading Australia Post’s digital marketing, social & content strategy and activity across the funnel and including advocacy, customer support & Martech.Provide strategic leadership & direction to a high performing digital team of 18, as well as the wider Marketing teams across the enterprise.
Melbourne, Australia
With a growing focus on social media, my role is to lead growth and delivery of ANZ Australia’s Social Media Marketing & Channel StrategyThis covers: - Led the team that develops and delivers social media marketing & communications for all integrated Retail & Commercial marketing campaigns (major and continuity). Achievement: Investment in ANZ’s social.
Melbourne, Australia
Lead team of three to drive marketing & communications across social media & mobile channel marketing. This covers- Social media: - Responsible for strategy, development & communications strategy of ANZ Australia's social media channels including Facebook (Facebook.com/anzaustralia), Twitter (@anz_au) & YouTube (YouTube.com/anzaustralia) - Social media.
Manage marketing for ANZ's online and mobile channels. This includes anz.com, Internet Banking, ANZ MoneyManager - a Personal Finance Management tool, social media and ANZ's mobile channel (including ANZ goMoney).Acquisition marketing - Drive registrations and usage of ANZ's online and mobile channels. Provide marketing and communication support for ANZ's.
Manage the e-communications/online marketing activity for ANZ Mortgages. Includes strategy development, online media placement, display advertising, search marketing, landing page and web design/development and online copywriting.
Manage all online marketing acitivities across general insurance, health and life insurance, superannuation and investments.
Led strategy and implementation to drive lead generation from above-the-line, below-the-line and online channels. Managed roll out of salesforce.com integrating digital marketing with lead management
Drive acquisition for general insurance across tv, press, DM and online. Initiated Group SEM strategy and re-design of the TOWER website during company seperation from (TOWER Australia). Assisted in structure and roll-out of TOWER's new brand campaign. Lead Generation campaign nominated for 2006 RSVP Awards in Sales Generation Category.
Develop effective marketing and communication plans and recommending strategy for advertising, direct marketing, web development, online marketing, sponsorship and public relations to support acquisition and retention targets for general insurance. Manage the redevelopment of the company’s Internet site for Personal Insurances including building online.
Part-time role as I focused on full time post graduate study. Assisted with overall company (both State & NZI) and departmental business strategy & planning. Reported on company KPI indicators. Assisted in research & analysis on a project-by-project basis.
Managed the company’s external image including media, sponsorship events, crisis management, public relations, and corporate citizenship. Managed internal communications and values.Managed communication process for NZI during it's integration with IAG.
Managed broker newsletters, staff news letter and web support for NZI's website. Also assisted in various PR projects, DM campaigns and brochureware
Other employees you can reach at vanguard.com.au. View company contacts for 426 employees →
Georgia Wallace
Colleague at Vanguard Australia
Melbourne, Victoria, Australia, Australia
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JT
Jessica Tabakman
Colleague at Vanguard Australia
Fitzroy, Victoria, Australia, Australia
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JC
Jesse Condie
Colleague at Vanguard Australia
Melbourne, Victoria, Australia, Australia
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Nikitha Reddy
Colleague at Vanguard Australia
Greater Melbourne Area, Australia
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Paul Fleming
Colleague at Vanguard Australia
Greater Melbourne Area, Australia
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AS
Arum Sugiono
Colleague at Vanguard Australia
Melbourne, Victoria, Australia, Australia
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MO
Mustafa Ozak
Colleague at Vanguard Australia
Melbourne, Victoria, Australia, Australia
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AP
Aaron Ponniah
Colleague at Vanguard Australia
Greater Melbourne Area, Australia
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TL
Thanh Lam
Colleague at Vanguard Australia
St Albans, Victoria, Australia, Australia
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AB
Amy Burke
Colleague at Vanguard Australia
Greater Melbourne Area, Australia
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Advanced and applied training of brand management including positioning, planning and measurement
Quick answers generated from the profile data available on this page.
Ro Fernandez works for Vanguard Australia.
Ro Fernandez is listed as Senior Leader in Digital, Marketing & Communications – strategic, forward-thinking and customer-focused at Vanguard Australia.
AeroLeads has found 1 work email signal at @vanguard.com.au for Ro Fernandez at Vanguard Australia.
AeroLeads has found 4 phone signal(s) with area code 816, 139 for Ro Fernandez at Vanguard Australia.
Ro Fernandez is based in Greater Melbourne Area, Australia, Australia while working with Vanguard Australia.
Ro Fernandez has worked for Vanguard Australia, Australia Post, Anz, Tower Insurance, and Cc Insurances Limted.
Ro Fernandez's colleagues at Vanguard Australia include Georgia Wallace, Jessica Tabakman, Jesse Condie, Nikitha Reddy, and Paul Fleming.
You can use AeroLeads to view verified contact signals for Ro Fernandez at Vanguard Australia, including work email, phone, and LinkedIn data when available.
Ro Fernandez holds Mini Mba, Brand Management from Marketing Week Mini Mba With Mark Ritson.
Ro Fernandez is listed with skills including Digital Marketing, Social Media Marketing, Sem, Marketing Communications, Direct Marketing, Seo, Stakeholder Management, and Strategy.
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