Ro Fernandez
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Ro Fernandez Email & Phone Number

Senior Leader in Digital, Marketing & Communications – strategic, forward-thinking and customer-focused at Vanguard Australia
Location: Greater Melbourne Area, Australia, Australia 15 work roles 3 schools
1 work email found @vanguard.com.au 4 phones found area 816 and 139 LinkedIn matched
✓ Verified May 2026 4 data sources Profile completeness 100%

Contact Signals · 1 work email · 4 phones

Work email r****@vanguard.com.au
Direct phone ***-****
LinkedIn Profile matched
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Current company
Role
Senior Leader in Digital, Marketing & Communications – strategic, forward-thinking and customer-focused
Location
Greater Melbourne Area, Australia, Australia
Company size

Who is Ro Fernandez? Overview

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Quick answer

Ro Fernandez is listed as Senior Leader in Digital, Marketing & Communications – strategic, forward-thinking and customer-focused at Vanguard Australia, a company with 426 employees, based in Greater Melbourne Area, Australia, Australia. AeroLeads shows a work email signal at vanguard.com.au, phone signal with area code 816, 139, and a matched LinkedIn profile for Ro Fernandez.

Ro Fernandez previously worked as Senior Manager - Brand & Media at Vanguard Australia and Channel Marketing Lead - Brand & Media at Vanguard Australia. Ro Fernandez holds Mini Mba, Brand Management from Marketing Week Mini Mba With Mark Ritson.

Company email context

Email format at Vanguard Australia

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{first_initial}{last}@vanguard.com.au
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Profile bio

About Ro Fernandez

With over 20 years experience in marketing, communications, PR, brand, sponsorship, strategy and martech - I bring an integrated & multi-faceted approach to marketing at organisations across both B2C and B2B. I am passionate about marketing that drives performance and delivers ROI, this starts from strategy setting, and goes through to brand expression, creative, media buying, campaign management and putting in place a strong measurement framework. I'm data-driven, with a forward-looking approach to marketing & communications and always have a focus on customers, insights and delivering business objectives and growth. I'm a collaborative people leader with significant experience leading high performing teams and have a reputation for being a consultative team player who can build robust relationships with multiple stakeholders (at all levels including at an executive level) as well as with external suppliers & partners.

Listed skills include Digital Marketing, Social Media Marketing, Sem, Marketing Communications, and 32 others.

Current workplace

Ro Fernandez's current company

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Vanguard Australia
Vanguard Australia
Senior Leader in Digital, Marketing & Communications – strategic, forward-thinking and customer-focused
melbourne, victoria, australia
Website
Employees
426
AeroLeads page
15 roles · 26 years

Ro Fernandez work experience

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Senior Manager - Brand & Media

Current

Melbourne, Victoria, Australia

Lead the team responsible for all aspects of Brand from brand strategy & governance, events & sponsorship, brand campaign activity and including Enterprise Media strategy & planning and Social Media.

Jul 2023 - Present

Channel Marketing Lead - Brand & Media

Melbourne, Victoria, Australia

I lead the team responsible for enterprise media planning and social media, working cross-functionally and with our media agency and channel partners. This includes developing the strategic framework to measure & optimise ROMI from paid media.Working within the Brand Experience team, I also drive the integrated go-to-market strategy for our brand campaigns.

Aug 2020 - Aug 2023

Strategic Advisor - Social Media

Lead the set up Vanguard Australia’s enterprise social media strategy, working across the business including Marketing, Corporate Affairs, Customer Care, Sales & HR

Mar 2020 - Aug 2020

Acting Head Of Digital Marketing & Content Experience/Senior Strategic Digital Planning Manager

Melbourne, Victoria, Australia

Responsible for defining & leading Australia Post’s digital marketing, social & content strategy and activity across the funnel and including advocacy, customer support & Martech.Provide strategic leadership & direction to a high performing digital team of 18, as well as the wider Marketing teams across the enterprise.

Nov 2018 - Nov 2019

Senior Marketing Manager- Social Media

Anz

Melbourne, Australia

With a growing focus on social media, my role is to lead growth and delivery of ANZ Australia’s Social Media Marketing & Channel StrategyThis covers: - Led the team that develops and delivers social media marketing & communications for all integrated Retail & Commercial marketing campaigns (major and continuity). Achievement: Investment in ANZ’s social.

Jul 2013 - Jun 2018

Senior Digital Marketing Manager- Social & Mobile

Anz

Melbourne, Australia

Lead team of three to drive marketing & communications across social media & mobile channel marketing. This covers- Social media: - Responsible for strategy, development & communications strategy of ANZ Australia's social media channels including Facebook (Facebook.com/anzaustralia), Twitter (@anz_au) & YouTube (YouTube.com/anzaustralia) - Social media.

Jun 2012 - Jul 2013

Online And Digital Marketing Manager

Anz

Manage marketing for ANZ's online and mobile channels. This includes anz.com, Internet Banking, ANZ MoneyManager - a Personal Finance Management tool, social media and ANZ's mobile channel (including ANZ goMoney).Acquisition marketing - Drive registrations and usage of ANZ's online and mobile channels. Provide marketing and communication support for ANZ's.

Nov 2009 - May 2012

Online Marketing Manager- Mortgages

Anz

Manage the e-communications/online marketing activity for ANZ Mortgages. Includes strategy development, online media placement, display advertising, search marketing, landing page and web design/development and online copywriting.

Jul 2008 - Nov 2009

Group Online Marketing Manager

Manage all online marketing acitivities across general insurance, health and life insurance, superannuation and investments.

Nov 2007 - Jul 2008

Senior Marketing Executive- Lead Generation

Led strategy and implementation to drive lead generation from above-the-line, below-the-line and online channels. Managed roll out of salesforce.com integrating digital marketing with lead management

Jun 2007 - Nov 2007

Marketing Executive - Acquisition

Drive acquisition for general insurance across tv, press, DM and online. Initiated Group SEM strategy and re-design of the TOWER website during company seperation from (TOWER Australia). Assisted in structure and roll-out of TOWER's new brand campaign. Lead Generation campaign nominated for 2006 RSVP Awards in Sales Generation Category.

Mar 2006 - Jun 2007

Marketing Executive

Develop effective marketing and communication plans and recommending strategy for advertising, direct marketing, web development, online marketing, sponsorship and public relations to support acquisition and retention targets for general insurance. Manage the redevelopment of the company’s Internet site for Personal Insurances including building online.

Jul 2004 - Sep 2005

Strategy Support Analyst (Part-Time)

Part-time role as I focused on full time post graduate study. Assisted with overall company (both State & NZI) and departmental business strategy & planning. Reported on company KPI indicators. Assisted in research & analysis on a project-by-project basis.

Oct 2003 - Jun 2004

Communications Manager

Iag

Managed the company’s external image including media, sponsorship events, crisis management, public relations, and corporate citizenship. Managed internal communications and values.Managed communication process for NZI during it's integration with IAG.

Dec 2001 - Oct 2003

Marketing Assistant

Nzi

Managed broker newsletters, staff news letter and web support for NZI's website. Also assisted in various PR projects, DM campaigns and brochureware

2000 - 2001 ~1 yr
Team & coworkers

Colleagues at Vanguard Australia

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3 education records

Ro Fernandez education

FAQ

Frequently asked questions about Ro Fernandez

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What company does Ro Fernandez work for?

Ro Fernandez works for Vanguard Australia.

What is Ro Fernandez's role at Vanguard Australia?

Ro Fernandez is listed as Senior Leader in Digital, Marketing & Communications – strategic, forward-thinking and customer-focused at Vanguard Australia.

What is Ro Fernandez's email address?

AeroLeads has found 1 work email signal at @vanguard.com.au for Ro Fernandez at Vanguard Australia.

What is Ro Fernandez's phone number?

AeroLeads has found 4 phone signal(s) with area code 816, 139 for Ro Fernandez at Vanguard Australia.

Where is Ro Fernandez based?

Ro Fernandez is based in Greater Melbourne Area, Australia, Australia while working with Vanguard Australia.

What companies has Ro Fernandez worked for?

Ro Fernandez has worked for Vanguard Australia, Australia Post, Anz, Tower Insurance, and Cc Insurances Limted.

Who are Ro Fernandez's colleagues at Vanguard Australia?

Ro Fernandez's colleagues at Vanguard Australia include Georgia Wallace, Jessica Tabakman, Jesse Condie, Nikitha Reddy, and Paul Fleming.

How can I contact Ro Fernandez?

You can use AeroLeads to view verified contact signals for Ro Fernandez at Vanguard Australia, including work email, phone, and LinkedIn data when available.

What schools did Ro Fernandez attend?

Ro Fernandez holds Mini Mba, Brand Management from Marketing Week Mini Mba With Mark Ritson.

What skills is Ro Fernandez known for?

Ro Fernandez is listed with skills including Digital Marketing, Social Media Marketing, Sem, Marketing Communications, Direct Marketing, Seo, Stakeholder Management, and Strategy.

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