“It is not the strongest species that survive, nor the most intelligent, but the most responsive to change”.I live by this proverbHaving practiced this over last 2 decades, to me, it boils down to few things - open-mindedness, being an eternal soak on beta mode, curiosity, agility, grit, calculated risks and the adventure of it all. Combining this with strategic marketing, power of storytelling and harnessing advancements in digital platforms and technology, enabled me to help brands thrive on changeStimulating growth, achieving targets, making a positive impact thrills me. I’ve done that by crafting strategic vision, shaping work environments, marshaling resources, and mentoring star performersA diverse spectrum of experiences, and thereby learnings is my asset - across categories, disciplines & brand stature. I've held leadership roles with WPP agencies (Grey, Y&R, JWT and Bates) & in my current role I'm championing brands to harness the power of video-marketing & interactiveOver years, I've earned industry recognitions like Effie, Jay Chiat, AME, AMEA, Cannes, Dubai Lynx, Digital MENA, Epica & MENA Crystal together with like-minded teams and clientsI'm also an occasional writer and grateful to WARC, Campaign Middle East, Campaign Asia, American Marketer, Luxury Daily, Brandchannel, Gulf Marketing Review, Brand Equity - The Economic Times, to seeing it worthyI enjoy serving our industry by being a jury member (Effie, AME, WARC, Libson) and guest lectures in business schools like HULT, Amity and EMDI