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Rohit Arora Email & Phone Number
Director - Strategy and Growth
at
Viola Communications
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✓ Verified Jul 2026
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Current company
Role
Director - Strategy and Growth
Location
United Arab Emirates
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Rohit Arora is listed as Director - Strategy and Growth at Viola Communications, a with 270 employees, based in United Arab Emirates. AeroLeads shows a matched LinkedIn profile for Rohit Arora.
Rohit Arora previously worked as Director - Strategy & Growth at Viola Communications and General Manager at Liwa Content. Driven.. Rohit Arora holds Masters In Management Studies, Marketing from University Of Mumbai.
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Viola Communications
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Profile bio
About Rohit Arora
“It is not the strongest species that survive, nor the most intelligent, but the most responsive to change”.I live by this proverbHaving practiced this over last 2 decades, to me, it boils down to few things - open-mindedness, being an eternal soak on beta mode, curiosity, agility, grit, calculated risks and the adventure of it all. Combining this with strategic marketing, power of storytelling and harnessing advancements in digital platforms and technology, enabled me to help brands thrive on changeStimulating growth, achieving targets, making a positive impact thrills me. I’ve done that by crafting strategic vision, shaping work environments, marshaling resources, and mentoring star performersA diverse spectrum of experiences, and thereby learnings is my asset - across categories, disciplines & brand stature. I've held leadership roles with WPP agencies (Grey, Y&R, JWT and Bates) & in my current role I'm championing brands to harness the power of video-marketing & interactiveOver years, I've earned industry recognitions like Effie, Jay Chiat, AME, AMEA, Cannes, Dubai Lynx, Digital MENA, Epica & MENA Crystal together with like-minded teams and clientsI'm also an occasional writer and grateful to WARC, Campaign Middle East, Campaign Asia, American Marketer, Luxury Daily, Brandchannel, Gulf Marketing Review, Brand Equity - The Economic Times, to seeing it worthyI enjoy serving our industry by being a jury member (Effie, AME, WARC, Libson) and guest lectures in business schools like HULT, Amity and EMDI
Current workplace
Rohit Arora's current company
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Viola Communications
11 roles
Rohit Arora work experience
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Director - Strategy & Growth
CurrentLiving our philosophy 'Giving More, Wholeheartedly', every day, with everything we do
Sep 2023 - Present
General Manager
Responsible for steering year-on-year business growth. Enhancing our brand stature. Turning clients into advocates. Nurturing team to realize & maximize their potential. Leading & winning pitches. Defining internal processes, reviews & resource optimization. Defying odds as underdogs. Making things happenJury memberMENA Effie Awards 2021AME Awards MEA Grand Jury – 2021 & 2022WARC Media Awards 2020 – Use of Tech WARC Prize for MENA Strategy 2021Lisbon Awards – Effectiveness 2020 & 2021Keynote speaker for ICC 2021 & 2022Google up my thought-leadership articles on video-marketing with articles published across WARC, Campaign Middle East, Campaign Asia, Brand Equity of The Economic Times
Nov 2020 - Aug 2023
Business Director + Head Of Strategy
Feb 2018 - Nov 2020
Brand & Digital Marketing Consultant
Independent
Developed brand purpose & essence, campaign platforms, marcom strategies & workshops for:FMCG: Haagen-Dazs, Hrysos olive oil, Arm & Hammer, Al Ain FarmsHealthcare: Union71 (ADQ + SEHA venture), TLC PharmacyTech: Next50 (G42 + ADQ venture), SteppiProperty & retail: MAG properties, Bloom, Wasl Properties, Emirates NBD Properties, Deerfield’s Mall & MerakiOthers: Alghad News (Media), Emirates Stallion Group (Engineering), Lukoil (Lubricants), Ruani (Jewellery), TaraUrja (NGO)
Jun 2017 - Jan 2018
Regional Strategic Planning Director
Led the strategy function across MENA offices. Instigated ‘Famously Effective’ from philosophy to practice with work-that-works, driven by insights that’s rooted in pop-culture. Mentored an extremely smart planning team. Championed extensive market research. Led and won pitches.Developed end-to-end strategic partnerships with clients to unlock business opportunities across MENA.FMCG: P&G (Gillette, Febreze, Downy, Venus, Braun & Herbal Essences – Effie, AME, Dubai Lynx) & DuracellPharma: GSK (Sensodyne, Panadol & Paradontax - Effie, MENA Digital, AME, Dubai Lynx)Food & Beverage: Ferrero (Rocher, Raffaello, Kinder & Kinder Bueno - Effie, AME, Cannes), McVitie's, Pringles, Aqua Carpatica, Seara chicken, Nadec, Danone (Aptamil & Bebelac)Banking & Finance: HSBC CMB (Effie, Cristal & Sapphire), Riyad BankAutomobile: BMW, Volvo, MG, ShellElectronics & Telecom: Samsung, YahsatReal Estate & Hospitality: Marriott, Meeras, Jumeirah Golf Estates,Government: Saudi Rail, Arab Monetary Fund
Oct 2013 - May 2017
Strategic Planning Director
Led the strategy function with the integrated practice at its core with Bates (advertising), Cohn-&-Wolfe (PR), Maxus (media), Possible (digital) & Design under one-roof. Created a seamless aggregation of mutually supporting connected ideas.Steered regional amplification strategies of global brands like Omega, Tissot, Sacoor, MoneyGram & Hisense. Championed brand-repositioning & campaign strategies for regional brands like UAE Exchange, Al Rawabi, FAB, Burjeel Hospital & RTA. Contributed to winning new businesses pitches.
Oct 2011 - Oct 2013
Planning Director
Resisted the usual on everything we did, taking it from philosophy to practice.Headed up strategies across MENA businesses & stimulated growth by contributing to business wins & several awards. Defined the strategy function, and then defied when necessary.Automobile: Ford & LincolnElectronics: LG (Effie & Dubai Lynx)Banking: MashreqMedia: Al Jazeera Sports & NewsFMCG: Campbell’s Arnott’s, American Garden, Diamond foils, Moov & KrackEducation: Al Noor Training Centre for Children with Special Needs (Dubai Lynx, Epica, MENA Cristal, D&AD)Other: RAK Airways, Friendi telecom
Oct 2008 - Oct 2011
Account Planning Director
Ignited my purist strategist journey with the best in the class. Worked alongside some of the best minds in across departments & network officesDe Beers: The Diamond Bride campaign won Grand Prix at Jay Chiat Effectiveness, Gold in AME, Effie & AMEA. Strategized for Forevermark, their first foray in luxury-brand space.Smirnoff: Smirnoff Mix-it activation got staunch Whisky loyalist convert. Helped Captain Morgan’s launchSunsilk: Championed the regional amplification of their limited edition ‘Style’ range & gangofgirls.com revamp
Mar 2007 - Oct 2008
Marketing Head
Yellow (now DY Works) demanded blurring lines between strategy, account management and business development. Helped y.o.y growth by championing branding, packaging & shopper solutions for blue-chips like General Mills, P&G, Unilever, Reckitt Benckiser, Hershey’s, Henkel, Dabur, Sara Lee, ITC among many others.
Apr 2003 - Mar 2007
Business Manager
Spearheaded NPD by conceptualizing, creating product proposition and marketing material for a Launched industry-first concept from idea to product proposition, strategic-alliances & marketing campaigns. Also, championed ISO Quality & Environment certifications.
Jan 2001 - Mar 2003
1 education record
Rohit Arora education
FAQ
Frequently asked questions about Rohit Arora
Quick answers generated from the profile data available on this page.
What company does Rohit Arora work for?
Rohit Arora works for Viola Communications.
What is Rohit Arora's role at Viola Communications?
Rohit Arora is listed as Director - Strategy and Growth at Viola Communications.
Where is Rohit Arora based?
Rohit Arora is based in United Arab Emirates while working with Viola Communications.
What companies has Rohit Arora worked for?
Rohit Arora has worked for Viola Communications, Liwa Content. Driven., Liwa - Content.Driven, Independent, and Grey Group.
How can I contact Rohit Arora?
You can use AeroLeads to view verified contact signals for Rohit Arora at Viola Communications, including work email, phone, and LinkedIn data when available.
What schools did Rohit Arora attend?
Rohit Arora holds Masters In Management Studies, Marketing from University Of Mumbai.
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