• Spearhead Media Strategy for a diverse portfolio of clients, ensuring the development of differentiated and targeted campaign media plans to reach the right audiences effectively.• Lead high-level upstream projects, introducing innovative thinking and targeting approaches to enhance media effectiveness and drive superior campaign performance.• Develop comprehensive Audience Journey Maps and Playbooks, providing in-depth insights into audience behavior and media touchpoints, resulting in optimized targeting strategies and enhanced engagement.• Play a pivotal role in identifying and capitalizing on new monetization streams, contributing to revenue growth and business development efforts.• Collaborate closely with Global Strategy teams to develop and implement strategic frameworks, aligning media strategies with overarching business objectives and market trends.• Foster strong, trust-based relationships with key stakeholders to ensure alignment and collaboration.¬

Leading the AVOD Monetization, Revenue Analytics & Maximization and GTM Strategy at Zee5 GTM: • Drive the GTM initiatives by building unified narrative by integrating various solutioning, content information & audience strength of Zee5• Build forward looking strategies on Occasion based, Calendar based & property-based planning• Work closely with Sales, Ad Ops, Trade marketing, Ad Tech & Brand Solution to map key propositions of Zee5 with brand/category to offer personalized category wise strategic solution. Account Management • Build compelling strategies for respective clients/categories with actionable solutioning based on clear understanding of objections & objectives• Convert Missed & Dormant clients with proactive pitches and increase revenue from Active clients • Bring deep insights based on various audience understanding white papers & industry reports to develop well-informed strategic solutioning for clientsAVOD Audience Insights • Creating dashboards of AVOD Audiences Insights across various KPI – Reach, Impression, Viewership, Content Consumption • Mining the AVOD Consumer Insights to build data stories that can be used for maximizing revenue monetization • Manage all data driven insights from analytics & planning tools like MixPanel, Conviva, Tableau• Inventory and audience forecasting from Enrichment Dashboard and Google Ad ManagerImpact Monetization• Identifying impact properties as key revenue generators and monetizing them in terms of sponsorship, brand partnerships and associations to drive incremental revenueRevenue Maximization • Analyse business data to ensure better business health is intact and create alternate strategies in case of any deviation in the Business KPIs• Prepare Annual Plans based on the proposed yearly exit number of reach & impressions and calculated proportionate revenue for the annual growth plans• Caring out a cost benefit analysis for acquiring the rights of various Impact properties and Content

• Craft the Strategic Direction for key brands/campaigns utilizing ATL & Digital communication solutions • Drive the Annual Brand Planning process (AoPs) for key clients with a clear communications architecture across POE media• Conceptualize and institute consumer surveys • Analyze primary research, brand health reports and industry white papers to derive strategic insights• Working closely with the Brand & Media team to devise Media Strategy for the respective campaign• Elevate current platform ideation processes and outcomes; strengthen collaborations between offline, digital and content teams in building solutions• Drive the creation of Media Big Idea, landing to award-winning work for Client• Strategic utilization of Content, Influencers and UGC as a marketing tool • Setting KPIs, defining metrics of measurement & tracking it

Drive Brand strategy and Marketing mix for the brands - Develop consumer insights, drive communication and creative execution- Highly organized and independent; able to effectively coordinate tasks to accomplish campaigns with timeliness and creativity- Complete oversight from brief to output for all ATL & BTL campaigns- Ensure management of workflows & timelines for development of ATL campaigns (across TV, print, retail, digital, outdoor & radio) & BTL campaigns - Manage 3rd party vendors (film/radio producers, photographers, animators etc) to ensure best in class quality & cost effectiveness- Cross functional coordination to ensure effective deployment of campaigns- Liaise with client on day to day basis for relationship building and smooth functioning and leading a team to ensure the delivery