Offered data insights and recommendation for multiple products in the field of digital analytics(Ecommerce) • Post transaction (Subscription, Order Scheduling and Rescheduling , Installations, Protection plan, Order Track Package, Returns and Cancellation ) • Purchase (Cart and checkout experience, Payment methods) • Customer(DIY/PRO; Guest/Registered )//Performed various analysis and data mining tasks on diverse datasets ranging from small scale to big data, such… Show more Offered data insights and recommendation for multiple products in the field of digital analytics(Ecommerce) • Post transaction (Subscription, Order Scheduling and Rescheduling , Installations, Protection plan, Order Track Package, Returns and Cancellation ) • Purchase (Cart and checkout experience, Payment methods) • Customer(DIY/PRO; Guest/Registered )//Performed various analysis and data mining tasks on diverse datasets ranging from small scale to big data, such as Adobe Analytics, Sterling, Genesis, and Clickstream. These tasks were performed on data platforms like Teradata, Hadoop Hive, GCP Big Query, and Adobe Analytics for various digital analytics projects.Provided revenue opportunity sizing (Top line growth /Bottom line savings) for various self-serve feature launched within post purchase/ Purchase domain and measure the effectiveness of feature, customer friction points and revenue incrementality.Engaged and collaborated with Product managers, Application platform team, UX/UI engineers, Data engineering team to understand the Business objective/ Data capture/ storage mechanism /Data consumables. This helped us in building a quality product and deliver it on time// Show less

Content Analytics Platform:-* Created a scalable analytical platform for tracking a comprehensive array of DELL-EMC digital assets across Websites/Microsites, Paid Media and Social Media traffic worldwide.* Delivering insights on Digital media effectiveness, Base site, and Engagement metrics, landing page optimization, campaign performance, Asset identification process, streamlining taxonomy, lead backtracking. * Building a hands-free automated solution to address the dynamic… Show more Content Analytics Platform:-* Created a scalable analytical platform for tracking a comprehensive array of DELL-EMC digital assets across Websites/Microsites, Paid Media and Social Media traffic worldwide.* Delivering insights on Digital media effectiveness, Base site, and Engagement metrics, landing page optimization, campaign performance, Asset identification process, streamlining taxonomy, lead backtracking. * Building a hands-free automated solution to address the dynamic changes in Marketing strategy and integrate external paid media source traffic.------------------------------------------------------------------------------------------------------------Tools and Technology usedBig Data Ecosystem:-Hadoop, Hive, MapReduce, HDFS, Oozie, Impala Visualization Tools:-Tableau(8.2-2019.3), Adobe analytics Workspace, Power BIDatabase:-MS SQL Server, Teradata Aster, PostgreSQLLanguages:-Python, Shell/Unix ScriptingWeb Analytics:-Adobe Site catalyst(Workspace, Datawarehouse, segments, etc.) Tools used: SQL Server, SSIS, Putty, Toad, MS visual studio, TFS, Spyder, Jupyter notebook, etc. Show less

Functional Proficiency:- US Health care Projects involving:  Risk Score Accuracy • Value Diagnostic • Claim tracking • Provider Outreach-Chart Acquisition  Payment Integrity1.Risk Score Accuracy Value Diagnostics--Tableau /SQL Developer:-Part of the development team of the Value Diagnostics product used across various Health Payer clients.The responsibilities include:•Lead the Tableau visualization… Show more Functional Proficiency:- US Health care Projects involving:  Risk Score Accuracy • Value Diagnostic • Claim tracking • Provider Outreach-Chart Acquisition  Payment Integrity1.Risk Score Accuracy Value Diagnostics--Tableau /SQL Developer:-Part of the development team of the Value Diagnostics product used across various Health Payer clients.The responsibilities include:•Lead the Tableau visualization team to create high performing and complex dashboards.•Gathering Requirements from business users and understanding the functionality and business Rules. •Recommending Dashboards per Tableau visualization features and delivering reports to Business team on timely manner.•Analyzing the requirement, Existing Systems, Source Databases, Data field, availability of appropriate data.•Train the new joiners on Tableau.2.Chart Acquisition – Tableau Offshore Owner Owner for the project and responsible for the requirement gathering, analysis and development of the Dashboards used to track the Medical Records.The responsibilities include:• Creating and owning the final deliverable • Revamping the existing Dashboard design to transform them into high performing visuals with increased detail of data to help attain quicker insights by the client.• Functional requirements gathering for the visuals.• Participating in project team meetings, with client stakeholders to ensure goals and expectations aligned with project timeline.3.Payment Integrity –SQL Developer:Worked on building the backed for the Payment Integrity tool for multiple clients. The responsibilities include:• Design, Build SQL Development Environment by creating Table, Procedures, Functions, Views, Synonyms, Triggers .• Create SSIS Packages to load client data Show less