Rohit Yadav

Rohit Yadav Email and Phone Number

Senior Product Marketing Manager @ Taboola
Gurugram, HR, IN
Rohit Yadav's Location
Gurgaon, Haryana, India, India
Rohit Yadav's Contact Details

Rohit Yadav work email

Rohit Yadav personal email

About Rohit Yadav

I take technology products to market, this is what excites and drives me. 12+ years of experience in B2B analytics and SaaS products. Currently revolutionising middle-market lending for UK's growing, entrepreneurial businesses. - I started my career with an early-stage analytics startup (BRIDGEi2i Analytics, now acquired by Accenture), where I learnt the everyday challenges of selling and scaling. Then, I moved to a mature startup (Axtria) and dabbled my hands in consultative selling, product/solutions marketing, go-to-market. - Currently, I lead the product/growth marketing function for OakNorth, a digital bank in UK, which is unlocking the underserved and underestimated complex SME lending market in the UK and the US.- Over the years, I have developed expertise in Product Marketing, Product Positioning, Product Launch and Strategy formulation. I work on developing the go-to-market strategy for key product offerings and also in the implementation of the product strategies and closing required partnerships.A regular writer on Technology and Customer Centricity for various leading blog forums such as KDnuggets, Data Science Central, CX Journey, bicorner.com, Datafloq, Analytics India Magazine, MyCustomer.com and CustomerThink.com

Rohit Yadav's Current Company Details
Taboola

Taboola

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Senior Product Marketing Manager
Gurugram, HR, IN
Website:
taboola.com
Employees:
1961
Rohit Yadav Work Experience Details
  • Taboola
    Senior Product Marketing Manager
    Taboola
    Gurugram, Hr, In
  • Oaknorth
    Associate Director - Growth And Product
    Oaknorth Apr 2024 - Present
    Gurugram, Haryana, India
    Leading growth and product marketing for debt finance and business banking at OakNorth Bank.
  • Oaknorth
    Senior Vice President - Growth And Product
    Oaknorth Oct 2023 - Apr 2024
    Gurugram, Haryana, India
    Leading launch and growth of transaction banking products for OakNorth Bank in the UK.
  • Oaknorth
    Senior Vice President - Product Marketing
    Oaknorth Apr 2023 - Oct 2023
    Gurugram, Haryana, India
    SVP of Product Marketing for OakNorth Credit Intelligence - a SaaS product providing forward looking analysis to investments and credit decisions for the financial industry.
  • Oaknorth
    Vice President Of Product Marketing
    Oaknorth Apr 2022 - Mar 2023
    Gurugram, Haryana, India
    Leading Product Marketing for OakNorth Credit Intelligence - a SaaS product providing forward looking analysis to investments and credit decisions for the financial industry.
  • Oaknorth
    Deputy Vice President, Product Marketing
    Oaknorth Apr 2021 - Mar 2022
    Gurugram, Haryana, India
    Product Marketing for OakNorth Credit Intelligence - a SaaS product providing forward looking analysis to investments and credit decisions for the financial industry. Report directly to Chief Marketing Officer. Responsibilities include - • Product Positioning, GTM Strategy• Product Launch• Thought Leadership• Martech - HubSpot, Pathfactory, Navattic, Iterable
  • Oaknorth
    Associate Vice President, Oaknorth Strategy Services
    Oaknorth Apr 2019 - Mar 2021
    Gurgaon, India
    OakNorth is Softbank-backed fintech unicorn specialising in the automation of loan underwriting to lower/middle market (SMEs) and portfolio monitoring. Report directly to MD, Strategic Programs. Heading the sales enablement function and leading the Solutioning practice for OakNorth, an AI/ML based fin-tech offering of OakNorth holdings. Our mission is to deploy OakNorth credit platform across banks globally so that lending to the lower/middle market is done through technology.
  • Oaknorth
    Senior Associate, Oaknorth Strategy Services
    Oaknorth Mar 2018 - Mar 2019
    Gurgaon, India
    Assisting in the global launch of OakNorth, a fintech platform that is unlocking the underserved and underestimated complex SME lending market, by leveraging AI and machine learning to make a previously unprofitable market segment, highly attractive.Involved in sales strategy, product build, data partnerships, growth and operations. Responsible for data-driven origination and credit analysis for structured debt facilities (£1m - £30m).Supporting growth and operations for global… Show more Assisting in the global launch of OakNorth, a fintech platform that is unlocking the underserved and underestimated complex SME lending market, by leveraging AI and machine learning to make a previously unprofitable market segment, highly attractive.Involved in sales strategy, product build, data partnerships, growth and operations. Responsible for data-driven origination and credit analysis for structured debt facilities (£1m - £30m).Supporting growth and operations for global sales teams across US, APAC and Europe. Responsible for structuring the output and designing deliverable for POCs, Pilots as well as full scale product implementations.Directing, managing and mentoring junior team members on engagements. Show less
  • Atal Innovation Mission
    Mentor Of Change, Niti Aayog - Government Of India
    Atal Innovation Mission Mar 2018 - Present
    New Delhi Area, India
    I am a Mentor of Change in the Mentor India Program, an initiative of NITI Aayog - Govt. of India under its ATAL Innovation Mission (AIM), which is govt's endeavor to promote a culture of innovation and entrepreneurship. AIM is establishing ATAL Tinkering Laboratories (ATLs) in schools across India. The objective of this scheme is to foster curiosity, creativity, and imagination in young minds and I hope to contribute to making this strategic nation-building initiative a huge success.
  • Axtria - Ingenious Insights
    Project Leader - Solutions Product Marketing
    Axtria - Ingenious Insights Apr 2017 - Mar 2018
    Gurgaon, India
    A multi-skilled experienced solutions architect for operationalizing analytics in the Life Sciences, BFSI, Retail & CPG domain. I am involved in leading new proposals from the announcement through deal qualification, developing the solution, estimation, submission, BAFO, knowledge transition planning and hand-off to delivery teams. Other activities include creating GTM strategies for new logos, defense strategies for existing accounts, and collaborating with architects from other… Show more A multi-skilled experienced solutions architect for operationalizing analytics in the Life Sciences, BFSI, Retail & CPG domain. I am involved in leading new proposals from the announcement through deal qualification, developing the solution, estimation, submission, BAFO, knowledge transition planning and hand-off to delivery teams. Other activities include creating GTM strategies for new logos, defense strategies for existing accounts, and collaborating with architects from other verticals on complex proposals. Experienced in providing motivation, guidance and an up to date consultancy service to both colleagues and clients.Key Responsibilities:- Accountable for developing a solution by collaborating with various teams and practices- Create transition plans; identify risks and create mitigation strategies for Knowledge Transition- Estimations and financial modelling - Overall Bid Management - Defend proposal response and deal financials to senior leadership- GTM strategies, competitive intelligence, account intelligence and market research plans. Show less
  • Axtria - Ingenious Insights
    Senior Associate
    Axtria - Ingenious Insights Feb 2015 - Mar 2017
    Gurgaon, India
    Working with Leadership team on the Solution Strategy, Product Strategy and also implementing the strategy for new account penetration across Retail/CPG, e-Commerce, Telecom, High-Tech industries along with driving marketing and strategic initiatives in tandem. Solution Strategy:-- Involved in the early stages of the sales cycle to create high quality RFP and RFI responses, Sales Pitches, Solution Packages, Media Plans and Sales Research intelligence- Consultative solution… Show more Working with Leadership team on the Solution Strategy, Product Strategy and also implementing the strategy for new account penetration across Retail/CPG, e-Commerce, Telecom, High-Tech industries along with driving marketing and strategic initiatives in tandem. Solution Strategy:-- Involved in the early stages of the sales cycle to create high quality RFP and RFI responses, Sales Pitches, Solution Packages, Media Plans and Sales Research intelligence- Consultative solution selling of business value to CxO level stakeholders- Measure and track penetration of the business and competition in each of the addressable markets.- Develop forward-thinking, data-driven recommendations, aligned with client business needs- Identify the ideal positioning of the Solution based on the market needs- Design GTM sales strategies by collaborating with product and delivery pods to develop the strategic vision, scope and context for product / sales initiatives (includes market / competitive intelligence tracking, industry research, case studies, analytics roadmap)- Drive planning and measurement based on the long term and short term targets finalized, PnL Management and Tracking- Liaison with the sales teams, internal cross-functional teams and external vendors Show less
  • Bridgei2I Analytics Solutions
    Solution Manager - Customer Intelligence
    Bridgei2I Analytics Solutions Jan 2014 - Feb 2015
    Bengaluru Area, India
    I primarily focussed on Strategy Development and Marketing of Customer Analytics solutions of BRIDGEi2i where the role encompasses following areas - Solution Building, Brand building, Business Development and Pre-sales.• Solution Building- Built the solution of Customer Analytics with a clear focus on the Solution Positioning. Continuously work on Identifying, developing, and evaluating marketing strategy, based on knowledge of establishment objectives, market characteristics &… Show more I primarily focussed on Strategy Development and Marketing of Customer Analytics solutions of BRIDGEi2i where the role encompasses following areas - Solution Building, Brand building, Business Development and Pre-sales.• Solution Building- Built the solution of Customer Analytics with a clear focus on the Solution Positioning. Continuously work on Identifying, developing, and evaluating marketing strategy, based on knowledge of establishment objectives, market characteristics & Positioning,and cost and markup factors. • Inbound and Digital Marketing- Lead design and implementation of Content Strategy- Responsible for measurement and optimization of all digital assets (website, social channels, etc.)- Drive Lead nurturing and marketing automation- Work with sales and solutions team to refine content and channel strategy• Pre-Sales - Developing prospects, creating custom and generic decks for different verticals/solution areas for clients/prospects. Prospect interaction and high quality responses to RFP/RFI by working with delivery partners, account managers and SME's to prepare solutions.• Go-To-Market Strategy - Assist/work with the sales team to develop the selling strategy within the target accounts. Sales collateral, Target market identification, Go-To-Market Strategy, Sales Pitch, Lead Lists etc. Show less
  • Bridgei2I Analytics Solutions
    Business Analyst
    Bridgei2I Analytics Solutions Jun 2013 - Jan 2014
    Bengaluru Area, India
    I joined this amazing analytics start-up straight from my campus (University of Delhi). I was fortunate to have started my professional career directly under the mentor ship of Prithvijit Roy, CEO, BRIDGEi2i. My job was to shadow Jit in his business pursuits and that is where I developed my love for analytics solution/product selling. It was a roller coaster ride which taught me that patience and persistence are the greatest virtue when it comes to scaling your business from scratch… Show more I joined this amazing analytics start-up straight from my campus (University of Delhi). I was fortunate to have started my professional career directly under the mentor ship of Prithvijit Roy, CEO, BRIDGEi2i. My job was to shadow Jit in his business pursuits and that is where I developed my love for analytics solution/product selling. It was a roller coaster ride which taught me that patience and persistence are the greatest virtue when it comes to scaling your business from scratch. Jit's entrepreneurial spirit and never say never attitude moulded my professional outlook and to this day I strive to live by the same values which he imbibed in me. Show less
  • Kotak Mahindra Bank
    Management Trainee
    Kotak Mahindra Bank May 2012 - Jun 2012
    K.G Marg,Delhi
    The role involved evaluation of CASA and FOREX float opportunities available for the bank from corporate clients in terms of Export Income, Vendor Payments .etc. and involved relationship management with new clients.
  • Defence Research And Development Organisation (Drdo)
    Graduate Research Assistant
    Defence Research And Development Organisation (Drdo) Jun 2010 - Jul 2010
    New Delhi Area, India
    Worked on the Project "Development of Walkie Talkie" used by the Indian Defence Forces under the guidance of Mr. A.K Chawla Scientist 'F',Head-FASG, CFEES,DRDO.

Rohit Yadav Skills

Finance Analytics Marketing Strategy Business Analysis Business Development Product Marketing Solution Selling Strategy Pre Sales Corporate Finance Equity Research Content Writing Sas Sql Marketing Analytics Financial Analysis C C++ Valuation Microsoft Office Banking Financial Modeling Eviews Team Management Data Analysis Product Management Marketing Thought Leadership Business Strategy

Frequently Asked Questions about Rohit Yadav

What company does Rohit Yadav work for?

Rohit Yadav works for Taboola

What is Rohit Yadav's role at the current company?

Rohit Yadav's current role is Senior Product Marketing Manager.

What is Rohit Yadav's email address?

Rohit Yadav's email address is ry****@****ail.com

What schools did Rohit Yadav attend?

Rohit Yadav attended Product Marketing Alliance, Delhi University, Department Of Electronics & Communication Engineering Dcrust , Murthal, St. Xavier School - Delhi.

What skills is Rohit Yadav known for?

Rohit Yadav has skills like Finance, Analytics, Marketing Strategy, Business Analysis, Business Development, Product Marketing, Solution Selling, Strategy, Pre Sales, Corporate Finance, Equity Research, Content Writing.

Who are Rohit Yadav's colleagues?

Rohit Yadav's colleagues are Fran Berkman, Mohit Sankhla, Ira Pan, Carol Martzinek, Harkesh Prajapati, Alexandros Georgogiannis, Emily Warner.

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