- Efficiently managed and ensured an excellent execution of the 360, traditional, and digital strategies to build strong and distinctive brands.- Responsible for marketing part of the biggest music festival in Slovenia “Beer and Flowers Festival”. The advertising campaign in 2017 was digital driven. It delivered more than 10,500,000 impressions (plan was 2,000,000) and the overall campaign reach was more than 1,000,000 people.- Developed and led the execution of integrated… Show more - Efficiently managed and ensured an excellent execution of the 360, traditional, and digital strategies to build strong and distinctive brands.- Responsible for marketing part of the biggest music festival in Slovenia “Beer and Flowers Festival”. The advertising campaign in 2017 was digital driven. It delivered more than 10,500,000 impressions (plan was 2,000,000) and the overall campaign reach was more than 1,000,000 people.- Developed and led the execution of integrated communication and media plans. - Worked closely with the external partners (ad agencies, media, sponsorships, social media) to create highly impactful projects. - Responsible for beer brand communication and activities on social media and websites. - Managed the biggest hiking project in Slovenia “Go hiking”. Through 70 events more than 50 000 hikers were addressed with Laško brand story. Show less

- Responsible for international brand Kaltenberg for brand strategy, communication, and its execution on the Croatian market. - Managed and Coordinated brand promotion on several hundreds of different kind of events. - Chief Editor of internal magazine “Brewer” published more than 30 editions and wrote more than 60 articles to update employees about current trends. - Led the team to support various stages of the development and execution of annual brands’ marketing plan (ATL… Show more - Responsible for international brand Kaltenberg for brand strategy, communication, and its execution on the Croatian market. - Managed and Coordinated brand promotion on several hundreds of different kind of events. - Chief Editor of internal magazine “Brewer” published more than 30 editions and wrote more than 60 articles to update employees about current trends. - Led the team to support various stages of the development and execution of annual brands’ marketing plan (ATL and BTL activities, brand development, and packaging). Show less

- Worked closely with the cross-a team and external agencies to develop and execute great products and projects. - Worked with email marketing tool MailChimp to support our digital campaigns by sending out newsletters with relative content to beer brand Laško fans.- Participated in development of annual plan, marketing, and communication plans with all ATL and BTL activities.- Maintained ongoing communication with the Sales team to learn about changing market conditions and… Show more - Worked closely with the cross-a team and external agencies to develop and execute great products and projects. - Worked with email marketing tool MailChimp to support our digital campaigns by sending out newsletters with relative content to beer brand Laško fans.- Participated in development of annual plan, marketing, and communication plans with all ATL and BTL activities.- Maintained ongoing communication with the Sales team to learn about changing market conditions and modify activities to support market changes.- Monitored the Laško brand performance using market research reports (i.e. Nielsen report, Gfk report, and Heineken Brand health track report). Show less