Rob Keating Email & Phone Number

Thornwood, Ny, Us

Senior Director CL&D (11/21-Present):• Created and developed the new US Commercial Learning and Development vision, mission, design, and implementation• Lead the development of Kite’s Cellular Therapy therapeutic and skill development for all the US Field Commercial Employees which includes Executive Leadership Team, Cellular Therapy Account Managers, Cellular Therapy Account Specialists, Marketing, Managed Markets and our Patient Access team• Currently leading a team of CL&D professionals who create and execute on therapeutic area Clinical Trainings, Selling Model, Coaching Model and Field Force Effectiveness• Implemented new technology platforms to support the new product launches, organizational learning, onboardings, and compliance needs. • Responsible for Development of US Commercial Employees. Created and launched the branding of “Intentional Development @ Kite” designed to keep development opportunities intentional, live and top of mind for all US Commercial Employees• Oversee the restructuring and addition of competitive agents skills training for our Cell Therapy Clinical Curriculum. • Oversee the new CTAM “Operational Training” process for CAR-T Authorized Treatment Centers • LTEN 2023 Speaker: A Team Approach to Market Access: Strategies for Success• Designed and trained the Field Force yielding the most successful CAR-T launch to date (2nd line Yescarta for DLBCL) • Recipient of multiple “Values at Work” Awards for CL&D initiatives including the recent “Development Week at Kite”

Greater New York City Area

Greater New York City Area

Interim National Sales Director Products: Yescarta, Tecartus (Cellular Therapy- CAR-T) & Zydelig• Pre-launch & Launch Commercial Sales Lead for KTE-X19 CAR-T Therapy for Mantle Cell Lymphoma• Sales Lead with Sales Operations for the creation of the patient alert Komodo Data (DLBCL & MCL) • Culture Crew Leader -team created to reshape and improve the culture at Kite Pharma• Kite Global All Hands presenter -developed and presented the Follicular Lymphoma KOL interview • Mentored two Oncology RDs in the Gilead Official Mentoring Program• Awarded 4 “Key Contributor Grants” 2017, 2016, 2015, 2014• Awarded the “Director’s Award” for 2016• “3 Year Marketing Leadership” Award received 2017• Awarded the “RD Leadership Award” for 2015 (1 per Business Unit)• Vice President’s Club RD winner 2015 (1 per Business Unit)• Awarded the “RD Impact Award” for 2014 (1 per Business Unit)• Assigned to the “Director Development Program” at Gilead for NSD training and development • Appointed by Senior Leadership to the Official Cross Company Mentoring Program as a mentor to those looking to get into leadership roles (3 of 4 Mentees have now been promoted to the Director level)• RD Lead for Yescarta Gilead field sizing project• Created and implemented the Mid Year Meeting & NSM workshops across Kite and Gilead• Co-Lead for Oncology Marketing Product Team (FIT Team)• Launch Meeting main stage presenter for “Competitive Selling” • Conducted National Sales Training podcast with Dr. Morton Coleman • Gilead Cross Brand Lead for AHM Speaker Program App • RD Team Lead for Zephyr Health• Sales Lead for ASCO and ASH• Global Marketing Competitive Intelligence Team member• Designed and built the National Oncology Territory Business Plans• Recently designed the National Business Plans for Yescarta and Tecartus• Lead the nation in total Yescarta Regional sales • Winner of multiple “growth” contest bonuses • Recipient of multiple “Values at Work” Awards

Greater New York City Area

Products: Imbruvica• Hired and trained team of 6 Hematology Account Specialists• Assisted in the hiring of 62 Hematology Account Specialists• Helped build the “Practice to Patient: Medicare Part B vs Part D” presentation

New York, New York

Regional Sales Manager: NY, CT, MA, VT, NH & ME Products: Xtandi• Tied for 1st place for Xtandi/Tarceva at the time of resignation • Hired and trained 4 out of 9 Sales Reps• Created Astellas Oncology Field Contact Reports • Designed and built the Astellas Oncology Regional Business Plans• Designed and built the Astellas Oncology Territory Business Plans• Worked with the Director of Health Systems on preparing Patient Access Programs (Xtandi Access Services) • Assisted with the Job Responsibilities/Description for the Astellas Field Reimbursement Manager • Xtandi Product Team RSM Lead

BioOncology Field Reimbursement Manager: NY & W. PA (9/10-05/12) Products: Genentech’s whole BioOncology portfolio• Manage and appoint assistance to any field based reimbursement, patient access or payer issues• Continually collaborate and communicate with Payer Field Team, Government Affairs Managers and Sales Management• Conduct educational programs for key customers including: Oncology Trend Report, 2012 Medicare Update and Local Market Insights• Responsible for building and conducting Local Market Reviews for Sales Teams• BFRM Mentor for: new BFRMs, Regional General Managers and BFRM Preceptors• BioOncology Lead for MyPatientSolutions.com portal restructuring• Developed Avastin Duration piece for Payer Field Team use• Recipient of Genencheck Award and NY ART Team winnerDivisional Manager Avastin: NY, CT & MA (2/06 – 8/10)Products: Avastin• SFA National DM Lead• Project Lead for Partnership Selling Role• Worked with the National Sales Director for modeling the tumor specific training required for the “Partnership Selling” sales force• Regional DM tumor Lead for mNSCLC and GBM• National DM for the GBM Launch Readiness Team• Product Team DM for the Big East Region• Avastin Manager in charge of ASCO• Assisted in development and implementation of Reimbursement Compliance Workshop• Marketing Collaboration Award (1 per franchise)• Recipient of 5 Genencheck Awards• Sales Excellence Awards• Top of the Region 4 out of 5 yearsRegional Program Manager: Northeast (2/05 – 2/06)• Supported the Northeast Management Team and Marketing• Changed and introduced new methods to view territory account analytics• Achieved 2 Excellence awardsClinical Oncology Specialist: NY (10/03 – 1/05)• Ranked #1 in Avastin sales for the Northeast Region• Product Team spokesperson for the division• Sales Excellence Award• Essence of the Division Award

Senior Sales Consultant Oncology Division (Promoted 5/01)Products: Campath, Leukine, & Fludara• Key Accounts Territory covering some of Berlex’s largest IHNs• Advisor to the Campath Marketing TeamSenior Sales Consultant Hospital DivisionProducts: Magnavist, Ultravist, Feridex & Quadramet• Key Accounts Territory including NYU Medical Center, Memorial Sloan Kettering, Continuum Health Partners and Lenox Hill Hospital• Radiology District Trainer 2000 – 2001• Radiopharmaceutical District Trainer 2001• District Mentor to the new Sales Consultants• Elected to and Enrolled in the District Manager Leadership Program• Financed MRI and Cat Scan equipment including injectors, coils and software ugradesProfessional Sales Consultant • Consultant for the Hospital Marketing Department• Performed market research for the introduction of the Magnevist 100 mL vial• Developer and spokesperson featured in the 100 mL Sales Training video• Assisted the Marketing Department with the Magnevist dosing chart• Developed the New York Cardiovascular MR Club• Administrator of the Tri-state Head & Neck ClubBerlex Awards• 1ST Place Berlex/Medrad National Accrual Competition• Two time CITE award winner, nominated three times• High Five Winner• Eight Bravo Awards• District Rookie of the Quarter• District Winner 5 mL Vial Contest• District Winner Prefilled Syringe ContestHOSPITAL EXPERIENCEWorked with radiologists and radiological technicians in various hospitals:• University of North Carolina Hospitals, Chapel Hill, NC -- Chest Room and Mammography• UNC Ambulatory Care Center• Duke University Medical Center, Durham, NCSIGNIFICANT COURSE WORK• Anatomy (UNC School of Medicine) • Anatomy and Physiology ; Cell Biology• Macro and MicroeconomicsCOMPUTER SKILLS• Microsoft Office, Adobe, SFA, Veeva• Siebel Systems, Concur and Gelco Expense System