Roland Wright Email & Phone Number

Eastburn, England, Gb

Blackburn, England, United Kingdom

Eastburn

Helping businesses improve they way they communicate to their customers and generate new business.Including the NHS to help educate and train its vast multi-skilled workforce.

Leeds, England, United Kingdom

Settle, England, United Kingdom

Ilkley

- Develop and lead effective external and internal change communication strategies. - Develop and rollout the company’s communications plan in line with the business strategy across digital and social platforms. - Plan and deliver effective communications to support business projects and digital transformation. - Work with key stakeholders to lead collaboration to achieve engaging, consistent and effective communications and PR. -Own multi-channel delivery routes ultimately driving a predominantly digital plan. -Work closely with directors and actively participate in the Senior Leadership Team.

Bradford, United Kingdom

- Owner of external customer and internal colleague communications for Three Sixty, the custodians of Yorkshire Water’s business customers under the Yorkshire Water Business Services brand. - Manage, develop and implement marketing & multi-channel digital plans to achieve the business targets. - Lead the creation, development and implementation of the brands’ strategies. - Responsible for protecting the reputation and developing the Three Sixty and YWBS brands through effective PR. - Key projects include updating Yorkshire Water Business Services website, customer satisfaction survey across the whole customer base, define and kick off a new retention program.

- Managed key acquisition and retention campaigns for the Lloyds Banking Groups’ retail Mortgage brands, their mortgage intermediary (broker) brands and Halifax credit cards. - Integrate lead generation campaigns across multiple channels to achieve financial targets, with particular emphasis on digital, email, social media, branch, press, direct mail, customer statements. - Translation of the business brief into clear campaign and data briefs to drive creative development and data selections. - Full end-to-end campaign process ownership ensuring all campaigns are executed to plan achieving its business goals, ensuring all activity is fully optimised with testing where appropriate. - Finished with a short-term role planning all customer communications launching Voice ID as a secure alternative to security questions within Telephone Banking for Lloyds, Halifax and Bank of Scotland.

Bradford, West Yorkshire

- The M&S Cardshop category marketing lead for all Instore Marketing, Customer Insight and PR activity, with 1 direct report. - Designing a tailored category marketing plan for M&S that strengthens M&S’s greetings card proposition - Planning, delivery and execution of instore marketing initiatives to achieve the required ROI - Create a differentiated shopping experience through the innovative use of POS and visual merchandising. - Run customer research programs to identify key consumer & shopper insights. - Liaising with the M&S PR teams through the creation of engaging category stories and product showcases.

- Senior member of the Customer Lifecycle Management team responsible for the acquisition of new customers and the conversion of incoming leads. - Responsible for all email, telephony and direct customer touchpoints, ensuring the business meets its acquisition targets by delivering a segmented approach to lead communications. - Development of an end-to-end leads contact strategy to ensure a thorough and cost effective leads conversion program meets the business ‘s needs. - Liaising with key channel owners ensuring all acquisition activity is working in partnership with each other and delivering a unified strategy towards the same goal. - Reporting and forecasting of the acquisition numbers to ensure the business is continually growing and successfully adapting to environmental challenges and changes in customer behaviour.

Bradford, United Kingdom

- Member of the Senior Management Team with 3 direct reports responsible for customer acquisition and retention marketing for the Kaleidoscope brand. - Proposal, planning and management of seasonal recruitment and retention campaigns utilising a variety of off and online channels to achieve set targets. - Creation of communications and promotional strategies that ensure my £5m annual budget is utilised effectively and ROI is maximised. - Forecasting and reporting on all marketing campaigns ensuring all activity is responsive to trading conditions, whilst ensuring appropriate contingency is proposed & implemented when necessary. - Drive forward spontaneous and prompted brand awareness through cross channel advertising campaigns and effective management of PR.

- Ownership of the Best Western Rewards loyalty programme for Best Western Hotels GB and the centralised Rewards communications for all of Best Western throughout Europe - Strategic level planning for all customer communications, implementing CRM across a variety of channels including DM, email and statements to deliver year on year growth in the loyalty participation. - Management and development of loyalty programme initiatives, including partnership negotiations, P&L planning and creating proposals for the board of directors. - Management of a £1m+ marketing budget, overseeing all forecasting and spend with the UK and Europe. - Team management of 1 direct report and senior management responsibility.

Main responsibilities across all roles: - Management of the entire end-to end marketing campaign process from developing the brief, through creative design, the application of the targeting strategy, the management of the print and fulfilment process and post campaign MI analysis and reporting. - Ownership of all campaign creative routes and print solutions through the building of strong relationships with the creative agencies and print suppliers. - Management and responsibility for the forecasting, spend and reporting of the product marketing budget. - To liaise with internal data, product, legal, data protection and compliance teams to ensure all communications adhere to all financial regulations and treat customers fairly. - Integrated campaigns across direct mail, online, email, statements and insert channels.

- Working specifically on customer recruitment for the Provident Personal Credit brand within UK and Ireland, the role was a campaign management position covering a broad mix of marketing channels. My core responsibilities were: - To plan campaign strategies across online, email, press, inserts, door-to-door and directory channels, including local area marketing, with responsibility of a £2m+ budget by the end of 2006. - Website management, maximising product exposure through paid for and free search, building affiliate relationships and email campaigns. - Liaising with agencies with regards to creative production and media buying. - Management of all campaign MI and reporting, analysing all results to provide feedback to senior management with strategy recommendations or improvements.

- Working in a client facing position at the North of England’s leading planning and buying media agency. My main roles were: - To create campaign strategies and buy all appropriate direct marketing, insert and email data and services for clients across a range of sectors, including financial services, automotive and home furnishings, at a both national and local scale. - To implement sophisticated analytical techniques to understand the customer profile and purchasing trends, and to identify appropriate consumer segments for prospect targeting. - To analyse and clean client data to maintain data accuracy and identify appropriate customers and enquirers for warm mailings. - To liaise with clients to ascertain their requirements and solve any queries. - To communicate with creative agencies and fulfilment houses to maximise campaign cohesiveness. - To report on and utilise all results for future campaign planning.

- Managing all aspects of the product portfolio and marketing activities at a leading supplier of B2C direct marketing information and software. My key responsibilities were: - Managing product development and product testing. - Co-ordinating product branding and literature creation. - Involvement in marketing activities, such as advertising, terrestrial and email direct marketing, website, exhibitions and customer events. - Negotiating with a range of marketing suppliers and monitoring PR and editorials to ensure maximum coverage in the press.

Geography (Ba), 2:1, 2:1

Education record