I am a senior marketing professional with >25 years of industry experience. The majority of my career I have spent in some of the top global media agencies, the last 14 years in senior roles. Outside of the agency years, I have gained deep insights and know-how in digital strategy from my work as partner in a search-marketing start-up and client side role as Head of Marketing at a major advertiser in Sweden. My experience stretches from media sales, hands-on account planning, product and business development, to team-leadership and operational management, agency and client-side. I thrive on challenging the status quo, and to try to take things several-steps further.