Wave Commerce is a leading Shopify Partner in Hong Kong helping brands, retailers and enterprises engage customers through omnichannel and direct to consumer models. Our team of commerce consultants and software engineers are working to help shape the future of commerce through modern cloud platforms and technologies. We are also the creator of OMNI, an omnichannel customer loyalty solution designed to help Shopify businesses better unify and delight customers across multiple customer touchpoints.

Joined as the third employee and first product manager helping the company launch the product, acquire its first set of enterprise customers, achieve product market fit as well as raise venture funding. As the head of product, I led product management including design, launch, sales rollout, managing the roadmap and working with customers and partners to evolve the platform. BrightEdge is a venture backed company funded by Altos Ventures, Battery Ventures, Illuminate Ventures, Insight Venture Partners and Intel Capital.

Led ROI Marketing initiatives focused on selling to enterprises. Created marketing collateral, supported field sales reps and presented to executives on the business value of the core Salesforce CRM solution.

Created marketing collateral and enterprise messaging for Salesforce Automation.

Led and executed technology and business risk consulting projects for Fortune 500 companies.