Romain Gauron Email & Phone Number

Lutry, Vd, Ch

Vevey, Vaud, Switzerland

. Sales Award 2022-23 for "Negotiation skills". Manages a customer’s portfolio of 70+ SMBs and Enterprises, Sales process and contracts. Growing net revenue double-digit and above targetWe are the leading content solutions provider within the eCommerce ecosystem, from manufacturers & brands to distributors, resellers & marketplaces. Our SaaS company enhances the shopper journey through optimal VISIBILITY, INFORMATION & INTERACTION.

Vevey, Suisse

Now part of 1WorldSync (Formerly a Viacom-CBS entity):

Fribourg

Teaching the Sales & Marketing module to adults for their certification.2022 feedback:"Très bien, son cours est très attrayant, passionné par son sujet et il nous apporte des expériences et des exemples concrets. Que du positif !"Très très bonne impression, il est vraiment présent, vif, clair et précis." "C'est un bon intervenant, il varie bien ses cours. Il rend les cours intéressants."

Lausanne Area, Switzerland

. Managed a team of 3 across 2 brands (Davidoff, Gauloises) & delivered best KPIs of the last 6 years. Used key consumer insights to improve brand consideration and loyalty through product & commercial innovations, as well as a price repositioning. Launched successfully a Nordic Brand (Skruf) in a new category (Oral tobacco) in Switzerland. Led agile consumer research, defined marketing mix and go-to-market strategy for a launch after 6 months only. The brand ranked among top 4 selling brands in Q2,. Partnered with strategic events to foster brand perception: Montreux Jazz Festival, Redbull Homerun , Caribana Festival (300K visitors cumulated). Secured partnership with Imperial Brands by improving brands performance, optimizing project management processes & negotiating a 5 year contract (CHF 45M worth)

Lausanne, Vaud, Switzerland

. Improved Brand KPIs (Gauloises). Reworked Go-to-Market strategy. Reworked marketing mix. Brought back the brand to growth

Geneva Area, Switzerland

. Managed 1 person & transformed supply network for innovation, saving & risk mitigation. Led contract negotiation to frame the above. Led an optimization program with a global supplier enabling $1M saving (shared 50/50). Owned a budget spend of $115M and delivered 11% saving cumulated

Geneva Area, Switzerland

. Orchestrated the EU brand restage of Sebastian Professional with a budget of $10M by creating 360° marketing campaign based on key insights. Defined the go-to-market strategy and aligned local plans with each market. Promoted best-in-class executions to share & reapply.. Generated online & offline buzz worth 10x PR budget.: With the London Fashion Week sponsorship as a starting point, leveraging journalists & Influencers as well as digital tools.. Received an award for best in-store design & execution.

Geneva Area, Switzerland

. Designed professional dishwashing concept via consumer research and delivered marketing toolbox in collaboration with UK test market to reach Index 142 vs target in Year 1. Initiated Febreze business case to launch for professionals, designed packaging, communication, and delivered 15% market share in Year 1. Co-organized Corporate events (Digital, Brand, Business Unit) all rated >4/5

Management of Key account Carrefour for the Swiss marketDeveloped & implemented a make-up flagship project blocked for 2 years

Management of key online grocery shops (Houra.fr, Ooshop.fr, Telemarket.fr)

Bordeaux Area, France

AGF Prize winning 2003. Still existing today.Created a wholesale and a shop on student's campus to offer products & services below market price.

Executive Program, Leading Digital Business Transformation

Activities and Societies: Social Media, Analytics, Mobile Solutions, eCommerce, Artificial Intelligence (AI).

Master, Strategy And International Management (Sim Program), 5.2 / 6

Activities and Societies: 1 year Erasmus Program

Master, Marketing

Bachelor Of Science (Bsc), Classe Prépratoire Aux Grandes Ecoles

Baccalaureat, Economy, Baccalauréat With Honors