Romain Prigent

Romain Prigent Email and Phone Number

Global and Local (FR) Head of Marketing and Brand @ 2Ride Group
Paris, FR
Romain Prigent's Location
Paris, Île-de-France, France, France
About Romain Prigent

Creative brand Director with positive leadership.I deliver inspiring Brand Strategies in support of business priorities. I like teamwork and I am recognized as a very strong cross-functional project manager with a positive and high performance leadership, and a wide range of brand / marketing expertise such as content creation, media and social medias management, event, partnership and influence. My large professional network making it easier to set up partnerships.- Gold Winner Award: most creative and innovative Reebok EU employee (2022).- 2 x Gold winner of Grand Prix Stratégies du sport // Trophées Marketing Awards: Reebok x JUL artist campaign activation (2022).- Silver Winner of Trophées Marketing Award: Rebook x Safe Place association as positive societal impact (2022).- Gold Winner of Grand Prix Stratégies Award: Creation and implementation of the All bleus strategy in support of French sport (implemented over 10 years) to maximize the brand preference.- Increase adidas coolness: Creation and lead of Underground Football Club Football (2012-2017).- Gold winner of Grand Prix du Brand Content Award: Creation of first brand content for adidas, documentary ''Bleus'', in partnership with Canal +, to commemorate 40 years of partnership with the French football team (2011).

Romain Prigent's Current Company Details
2Ride Group

2Ride Group

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Global and Local (FR) Head of Marketing and Brand
Paris, FR
Website:
2ridegroup.com
Employees:
38
Romain Prigent Work Experience Details
  • 2Ride Group
    Global And Local (Fr) Head Of Marketing And Brand
    2Ride Group
    Paris, Fr
  • Reebok
    Head Of Brand Communication
    Reebok Nov 2020 - Apr 2024
    Ville De Paris, Île-De-France, France
    - Built and lead the France Brand strategy related to Global/EU strategy - Ensured development of local Brand activation plan including media/digital/event/PR/Influence focused on delivering into all relevant Brand & Commercial KPIs (4Mio / year)- Provided leadership as well as engages and develops team members (5 people) in a high-performance environment
  • Adidas
    Senior Brand Marketing Manager (Paris Area)
    Adidas Oct 2014 - Oct 2020
    Région De Paris, France
    - Improved worldwide and local brand heat by creating and driving the strategic plan related to all sport/fashion activations (content, events, partnerships, stores, media…) in Paris area. (1Mio€ budget / year). - Achieved maximum impact and increased the net sales by supporting impactful launches of Global key campaigns and by leading the internal project team and the externals partners.- Increased brand visibility by connecting to (or building) local communities, influencers and partnerships, in a sustainable way and leveraging all touchpoints / key doors with best-in-class execution
  • Adidas
    Brand Communication Manager Sport Performance
    Adidas Sep 2008 - Oct 2014
    Strasbourg
    - Supported business priorities by creating and driving implementation of strategic plan for every category (5Mio€ / year)- Implemented all brand projects by leading the project team and external partners- Supported the visibility of our brand priorities by leading and coordinating media campaigns - Increased our brand impact on key consumers by managing events and content creation
  • Adidas
    Pr Manager
    Adidas Sep 2007 - Sep 2008
    - Created and implemented PR/Influence strategies related to our brand priorities- Supported our brand impact by leading media and out of media partnerships - Managed external agencies and reports

Romain Prigent Education Details

Frequently Asked Questions about Romain Prigent

What company does Romain Prigent work for?

Romain Prigent works for 2ride Group

What is Romain Prigent's role at the current company?

Romain Prigent's current role is Global and Local (FR) Head of Marketing and Brand.

What schools did Romain Prigent attend?

Romain Prigent attended Naïas Formation, Esg, Université Paris Viii, Université Panthéon Sorbonne (Paris I).

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