2Ride Group

2 Ride Group is a global leader in premium protective gear for motorcycle riding and outdoor sports, combining cutting-edge safety, innovative design, and exceptional quality. Headquartered in Marseille, France, the company operates across EMEA, APAC, and the Americas, with products available in over 90 countries and 7,000 points of sale worldwide. The Group’s portfolio includes six iconic international brands: motorcycling specialists Shark, Nolan, Bering, and Segura, alongside ski and outdoor sports leaders Cairn and Casco. With advanced R&D centers and a commitment to safety, performance, and style, 2 Ride Group supports riders and adventurers both on the road and in the wild. Employing 1,500 people globally, the company leverages its expertise to deliver innovative solutions that resonate with consumers. Whether through its premium helmets or versatile outdoor gear, 2 Ride Group continues to set the standard for personal protective equipment in its industry.