Roman Black Email & Phone Number

Pinellas County, Florida, United States

Pinellas County, Florida, United States

As the Marketing and Communications Manager, in coordination with the Creative Pinellas team, I promote and advance the organization’s brand identity and reputation, lead the development, execution, and tracking of all communications activities, with an emphasis on campaign analytics, performance, and projections.I am also responsible for the promotion of programmatic accomplishments, success stories, CEO, and staff profiles, highlighting grantees and artists, and work to promote the organization and its experts as thought leaders in the region.

Tampa/St. Petersburg, Florida Area

Creative Consultant & Designer

United States

• Oversaw the Advancement team which included Marketing, Development, and Box Office• Collaborated regularly with the Producing Artistic Director to strategize and supervise the planning and implementation of all marketing, public relations, and sales programs to achieve annual earned income goals through memberships and single ticket sales.• Exceeded sales goal for Mainstage productions through the 19-20 Season• Surpassed a revenue record at American Stage in the Park while also serving over 20,000 patrons• Supervised American Stage’s sales projections and corresponding pricing and inventory strategies to maximize revenue and motivate the sales team while maintaining fiscal health of annual operation. • Developed and oversaw the creation of original content for use in emails, social media, and website• Managed annual expense budgets to run all marketing, publicity, sales (including box office), media and graphic design efforts and operations. • Led the creative development and production of all collateral inclusive of all print and digital media, brochures, fliers, direct mail, ads, presentations, posters, and website graphics• Worked with media to generate continued awareness for both artistic and educational programming • Hired, trained, and led a team that includes staff, interns and volunteers• Coordinated and oversaw a large scale, in-person fundraiser that both sold out and exceeded goals for both attendance and funds raised• Designed and executed a donor campaign that exceeded donation goal by over 26%• Cultivated a work environment that enables innovation and growth in new technology and marketing practices to ensure American Stage’s vitality.

St. Petersburg, Florida

• Collaborated regularly with the Producing Artistic Director to strategize and supervise the planning and implementation of all marketing, public relations, and sales programs to achieve annual earned income goals through memberships and single ticket sales.• Exceeded sales goal for Mainstage productions through the 19-20 Season• Surpassed a revenue record at American Stage in the Park while also serving over 20,000 patrons• Supervised American Stage’s sales projections and corresponding pricing and inventory strategies to maximize revenue and motivate the sales team while maintaining fiscal health of annual operation. • Developed and oversaw the creation of original content for use in emails, social media, and website• Managed annual expense budgets to run all marketing, publicity, sales (including box office), media and graphic design efforts and operations. • Led the creative development and production of all collateral inclusive of all print and digital media, brochures, fliers, direct mail, ads, presentations, posters, and website graphics• Worked with media to generate continued awareness for both artistic and educational programming • Hired, trained, and led a team that includes staff, interns and volunteers• Cultivated a work environment that enables innovation and growth in new technology and marketing practices to ensure American Stage’s vitality.

Tampa/St. Petersburg, Florida Area

• Developed and implemented effective and creative strategies for each business line and geographic market to promote Franklin Street’s market position and growth priorities• Became and stayed informed about market trends, pending new business wins, and closed transactions• Worked as a member of the Franklin Street team to establish strong partnerships with key internal stakeholders

St. Petersburg, Florida

• Created strategic marketing campaigns that increased single tickets revenue by 45%• Exceeded sales goals for every Mainstage production during the 14-15 Season• Increased sales revenue for the holiday production over 62% • Increased email database by 24%• Developed a marketing strategy and remained 5% under budget• Led the creative development and production with all print and electronic media, including brochures, fliers, direct mail, ads, presentations, posters, and website graphics• Solicited, arranged, and organized all media and public relations to generate continued awareness for the company and productions while maintaining and cultivating new contacts • Retained existing patrons while acquiring a new base through audience development by employing a range of marketing tools• Hired, trained, and led a team that includes staff, interns and volunteers• Managed email and social media campaigns including scheduling, content development, and design

Saint Petersburg, Fl

• Designed all marketing collateral both internally and for creative partners • Maintained company website and graphics file management system• Managed and developed the theatre’s social media strategy• Implemented visual branding standards for all marketing collateral• Assisted in other marketing efforts through external promotional activities and meetings• Supported all departments with marketing needs including Education, Development and Travel• Filmed and edited promotional materials and advertising to increase public product awareness• Acted as photographer for promotional and archival use

Saint Petersburg, Florida; Seattle

• Created various monthly reports for the company’s members, published both online and in print• Developed promotional materials for the sales team• Worked with a team to create/develop future products and business models• Developed conference materials for the company’s annual professional meeting• Managed inventory and reordered internal products while acquiring quotes for current/new products and selecting the best pricing without sacrificing quality• Implemented/managed an image library for company use

Saint Petersburg, Florida; Seattle

• Created various reports monthly for the company’s members, published both online and hard-copies.• Developed marketing material for the sales department to promote the company’s brand and product.• Worked with a team to create/develop future products and business models.• Developed conference materials as part of a team for the company’s yearly professional meeting.• Managed inventory and reordered internal products while acquiring quotes for current/new product and selecting the best pricing without sacrificing quality.• Implemented/managed an image library for company use.

Tampa/St. Petersburg, Florida Area

• Developed and marketed travel incentive products• Designed external marketing collateral for clients to promote growth and increase sales using travel incentive products• Acquired quotes, managed and reordered inventory for internal products • Maintained company website

Tampa/St. Petersburg, Florida Area

• Developed and marketed products to contribute significant revenue for the company • Managed both creatively and technically the company’s online store while analyzing, organizing andmarketing all products to surpass sales goals by as much as 300% from previous year• Maintained financials and relationships with vendors, distributors, customers and corporate clients• Implemented, maintained and trained staff with a new POS system• Managed inventory flow to cut excess spending for the company

A work-at-home experience fused with detailed map-making. Primary responsibilities included creating layouts, setting specifications, proofing and editing mapping projects so that clients could use maps effectively and with ease. Also assisted in daily functions to maintain optimal office production.