Romane Thoraval Email & Phone Number

Saint-Germain-En-Laye, Fr

- Management and evolution of Community program to meet with customers’ expectations, Group new digital revenue stream objectives and Better places (CSR) engagement- Development of in mall services & partnerships- Focus on acquisition and prevention of inactivity to reach 10% of database growth- CRM as a new source of traffic to mall and to digital assets (website and app)- Definition and test of monetization models- Management of two profiles and 6 consultants

- Rebuilt of whole CRM ecosystem merging 80 databases into 1- Adoption of Dartagnan email builder- Roll out of new channels such as webpush and BOT- Revamping of all automated cycles to fit with Westfield brand new loyalty program content- Improvement of enrichment model- Management of one profile and 5 consultants

- Review of customer phygital journey, revamping all automated personalized cycles- New sources of enrichment and segmentation (interests model, advocacy, frequency, income)- Legal steps: merging prospects database to the global one, modification of database retention period and implementation of email confirmation- Drive to mall and CRM efficiency measurement- Launch of customers feedbacks and satisfaction collection, making NPS a new key business KPI- Management of one profile and 3 consultants

Région De Paris, France

- engagement and enrichment of 58 shopping centers databases / 10 countries (15M of contacts) through Salesforce (emails, pushs, sms, social media)- creation of tools dedicated to shopping center marketing managers (templates, segmentation, guidelines, content)- rebranding of all assets with the launch of Westfield brand- launch of CRM tools for 2 new countries (US & UK) with dedicated warm up phases- monitoring of performances through a dedicated dashboard- tests and roll out of geolocated tools (geofenced pushs, wallet pushs, wifi pushs)- test of new functionalities such ass interactive emails- management of 3 full time consultants

Région De Paris, France

- optimization of marketing KPIs : set up of a new and disruptive methodology and associated tool to analyze performance of shopping centers, catchment areas, customers and competitors (with continuous, real time, reliable and comparable data within the Group)- definition and launch of a disruptive loyalty program for shopping centers: definition of program, business model, global coordination of different associated workstreams, launch in pilot shopping centers- follow up of “data startups” POCs in some shopping centers (Transaction Connect and Paylead)- management of one analyst

Région De Paris, France

- definition of Group processes’ methodology: marketing action plans, retail mix process, positioning process- definition of Group studies’ methodology: quantitative and qualitative studies, geomarketing- support and coordination of strategic marketing processes for existing and under development French shopping centers- support and coordination of studies for existing and developed French shopping centers and ad hoc studies (e.g. L’Observatoire du shopping)- follow up of French shopping centers operational marketing actions with a specific focus on Polygone Riviera opening- specific contact for retailers’ marketing departments: exchange of data and negotiation of partnerships

La Défense

- definition of marketing action plan- set up of events and animations- set up of communication and medias campaigns- management of digital tools (website, mobile app, social networks)- management of loyalty program- application of the image, welcoming and services policy and management of hostesses- key daily contact for retailers

Région De Paris, France

CDD de 5 mois de janvier à mai 2012Mise en œuvre du plan d’animation fidélisation et recrutement, France et International- Gestion et coordination des campagnes de marketing direct online et offline (planning, plan de contact, définition des offres commerciales, briefs mailing et email, paramétrage caisse)- Analyse et suivi de la performance des actions- Définition et mise en place des actions liées au cycle de vie du client- Information et formation du réseau retail

Région De Boulogne-Billancourt, France

- Mise en œuvre des opérations événementielles : collecte et qualification des inscrits- Réalisation des rapports hebdomadaires et mensuels et études sur la base consommateurs- Routage des newsletters et emails- Veille des marchés et de la concurrence

- Préparation et mise en œuvre des animations promotionnelles France et International- Actions de développement et déploiement du programme de fidélité France et International- Formation et information du réseau boutiques- Préparation des bilans quantitatifs et qualitatifs- Veille des marchés et de la concurrence

Velizy

- Tenue du bureau de vente- Réception des prospects- Présentation du programme immobilier- Initialisation de la négociation

Courbevoie

- Mise à jour de la base de données contractuelles (segment résidentiel)- Saisie et édition de factures pour les travaux de réparation

International Mba

Master, Marketing

Activities and Societies: Association Forum Odyssée de l’Entreprise - Responsable démarchage et partenariats - Organisation du 24ème Forum.

Commerce International Et Marketing

Education record