As the Marketing Director at Nemiroff, one of the world's leading vodka brands, I led the marketing strategy and execution in Ukraine & CIS in 2019-21. As of 2022, I manage Consumer and Business Insights (C&BI), covering over 80 markets globally. With more than 20 years of marketing experience in blue chip companies across Central and Eastern Europe (CEE), I have a proven track record of delivering growth, innovation, brand management and trade marketing excellence.My core competencies include marketing strategy, brand building, and cross-functional team leadership. I am passionate about creating value for customers and stakeholders, leveraging data and insights to drive business decisions, and fostering a culture of collaboration and learning. I hold a BA in Sociology from the National University of Kyiv-Mohyla Academy. I am also a graduate of the Founder Institute, the world's largest pre-seed startup accelerator, where I developed my entrepreneurial skills and mindset.