Romina Jara Email & Phone Number

Austin, Texas

Austin, Texas, United States

Austin, Texas

Austin

• Assist Communications and Marketing Manager in the development and implementation of marketing and promotional campaigns for an estimated 20-25 professional entertainment events per year • Plan, negotiate and execute media buys while adhering to a marketing budget, placing approximately $700,000 in advertising expenditures per year • Diversify media strategies to reach wide audience and maximize return on investment• Ensure schedules run accurately and follow up with media representatives • Provide administrative support by creating media orders and marketing schedules, ordering marketing materials, collecting and reviewing contracts and preparing advertising and marketing files for settlement• Coordinate the production of print and digital ads and manage distribution to representatives • Work closely with stations to negotiate, coordinate and execute media promotions• Serve as day-of-show media contact and manage media personnel at all professional events, including overseeing house photographers, escorting media and monitoring radio stations on site• Manage the day-to-day maintenance of venue social media accounts including Facebook, Twitter and Instagram, regularly engaging followers• Develop, monitor and evaluate social media and digital marketing campaigns to increase brand awareness and event ticket sales • Monitor and manage venue social media accounts on day of show, responding to inquiries, comments and alerting department heads of potential problems that may arise• Develop, manage and execute group sales plans for professional entertainment events resulting in 21% increased revenue from previous fiscal year with sales reaching $133,159 • Solicit new and existing accounts to meet and exceed revenue goals through telephone prospecting and written communication • Regularly evaluate performance and develop strategies for improvement• Establish and maintain effective working relationships with clients and media partners

Austin, Texas Area

Assisted patrons to their seats during concerts and basketball games, served as patrons first point of contact, fostering communication skills

Administered store opening and closing procedures, responsible for daily sales reports, performed accounting of football game day sales, oversaw retail floor operations including cash handling, managing floor staff and product merchandising

Assisted music festival coordinator with curating blog announcements and tracking showcasing artists in preparation for festival, Contacted artist/bands, fostered communication skills in Spanish, Fluent using FileMaker for bookkeeping records, coordinated and managed the SXAmericas 5x30 Presentations + Discussions session.

Austin, Texas Area

Assisted in production of weekly newsletter, used various digital marketing tools like google analytics to conduct weekly analytic reports, managed social media channels including Facebook, Twitter, and Instagram, served as a first point-of-contact for press during the festival