Founder of digital health PaaS for safer aging in place and advanced mobility assistance. Machine learning analytics and cellular personal safety services are integrated into revolutionary smart walking aids, which are designed to reduce falls, analyze mobility health and actively assist the mobility challenged, particularly seniors and veterans.

Leadership of boutique services agency focused on content products and intellectual property for the technology and healthcare industries. Clientele ranges from startups to global leaders in B2B and B2C technologies and services.

Principal content strategist and channel development associate for market-leading Z-Wave smart home business unit, encompassing IoT-enabled products, services and systems. Channels included aging in place, insurtech, home security, energy management and commercial M2M applications. International initiatives for B2B and B2C markets; Assistant to the chair Chair of 700-member Z-Wave Alliance global trade consortium from 2010-2016. Successfully introduced Z-Wave protocol to the US market for Denmark-based Zensys beginning in 2006, eventually achieving #1 global market leadership by 2016. Company acquired by Sigma Designs in 2009 and by Silicon Labs in 2019.

Leadership of boutique consultancy/development agency focused on B2B and B2C information solutions for the consumer electronics industries. Areas of specialization included content strategy, usability design, customer support tools, channel development, training for the trade and educational programs for consumers. Clientele included CE manufacturers, retailers, distributors, trade associations, industry consortiums and integrated marketing agencies, including Altec-Lansing, Amazon, Sony, Canon, Consumer Technology Association, HP, Lutron, Monster Products, Waterpik and Westinghouse, among many others.

Co-founder and principal architect of the web's first broad-scale portal for consumer electronics e-commerce, content and community; $25m in venture funding led by Best Buy and Ziff-Davis. Winner of dozens of "Best Of Web"​ awards, including Time, USA Today, Entertainment Weekly and Good Housekeeping. Official CE partner to Yahoo, Ask.com, Lycos, Earthlink, many others. Pioneering work included the web's first multi-retailer shopping cart and first subjective buying assistant powered by artificial intelligence, in partnership with Ask Jeeves (now Ask.com). Site acquired by Best Buy Corp. in 2001.

National Media Spokesperson for U.S. trade association overseeing the international consumer electronics industries. Strategized and performed year-round media outreach to introduce emerging technologies and technical trends to major media markets, encompassing hundreds of national and international television, radio and print appearances, including CNN, Fox, ABC, MTV and NPR, among many others.