 Built and monitored business and sales plans for each customer with sales targets by product category  Managed the performance of categories and products for each customer according to results and adopted strategies Communicated and managed current market studies by product and category defining opportunities for each customer to maximize growth. Negotiated agreements with key national chain accounts for national brands and private labels while maintaining an understanding of the company’s challenges and corresponding strategic orientations. As a result, retained existing customers through annual contractual negotiations and RFP’s. Monitored budgets allocated for each key account, exceeded all allocated budgets on both sales volume and margin the past 5 years while minimizing costs. Performed quarterly and annual sales reviews and tracked each customer’s sales performance and contribution with a specific plan of action to correct anomalies or stimulate sales