Ron Shell Email & Phone Number

Melbourne, VIC, AU

Melbourne, Victoria, AU

Melbourne, AU

Responsible for overseeing the following customer functions in all live states:- Loyalty & Retention- CRM Communications - Customer Lifecycle Marketing - Promotional Strategy & Budget- VIP Clientele- Strategic Insights & Voice of Customer- Customer Service- Product Marketing

Melbourne, AU

Responsible for overseeing a large team managing all customer related functions of a sportsbook including:- Loyalty & Retention - Promotional Strategy & Budget- VIP Clientele - Customer Service - Strategic Insights & Voice of Customer

Melbourne, AU

Responsible for:Marketing- Creation and implementation of all marketing campaigns across Customer acquisition, retention & reactivation. Channels - Google/Facebook PPC, social media, targeted online digital, print, radio, TVC, direct marketing, affiliates, etc.- Leading outbound sales team to achieve and exceed acquisition, retention & reactivation targets.

Melbourne, AU

Joined and made significant contribution to establishment, launch and growth of a unique sport betting start-up – spread betting to complement fixed odds betting.Sales- Developed sales management processes, systems and documentation. Recruited and trained sales team. - Lead the sales team to deliver targets for Customer acquisitions, retention and.

London, GB

Provided support and performed audit procedures for the Financial Services Division of EY Melbourne, specialising in Asset Management, Insurance, Banking and Capital Markets based clients.Key Responsibilities:- Analysis of financial statements- Frequent meetings and discussions with client representatives- Collaboration within an audit team.

The Rocks, New South Wales, AU

• Provided support to the horse-racing team and the Internet side of the business where required through wagering duties, customer service assistance and social-media responsibilitiesKey Responsibilities and Achievements:
• Decision Making - Watching a stock-market of horse-racing (Betfair) and making informed decisions based on information gathered and market movements; Deciding whether to allow bets from clients in short time periods.
• High pressure money handling - Placing bets on for the company based on certain mathematical rules (dealing with large amounts of money) in very short amounts of time – both horse-racing and Sports
• Managing - Promoted to supervise a small group (6-7 people) and instruct them how and where to place bets in order to maximise profit/reduce error;
• Customer Service - mostly inbound calls dealing with fixing customers problems with website/service, managing complaints and retaining profitable customers;
• Social Media - taking control of the official tomwaterhouse.com twitter accounts

Pittsburgh, PA, US

• Main duty - provide marketing and business support to the refinish team.Key Responsibilities and Achievements:
• Sales - Developed and implemented targeted promotions and increased customer base
• Relationship Development - Developed and managed relationships with Customers and suppliers during the creation and implementation of marketing initiatives;
• Administration and Production of Marketing Publications - brochures, magazines, etc
• Management of large-scale events - Coordinated and participated in displays and events including company-wide annual conference;
• Industry & Competitor Analysis - Analysed sales data and trends; Monitored and reported competitor activities.

• Key Responsibilities and Achievements:
• Sales - Used various sales techniques, conviction and negotiation to successfully convince people to donate to charity for first time (cold calling);
• Relationship Development - Used strong verbal communication, rapport, relationships building and persuasiveness to convince current donors to give regularly (warm calling) and in many cases succeeded to raise their.
• Increased Responsibility - Consistently exceeded daily targets and have been given responsibility
• Innovation/Cost-cutting - Contributed to cost saving for the charity by reducing paperwork by encouraging donors to use credit-card donations and receive emailed receipts.

Masters Of Finance, Finance

Masters Of Finance, Finance

Bachelor Of Commerce, Finance, Marketing

Accounting, Chemistry, French, Maths Specialist, Maths Methods, English