Ron Smart Email & Phone Number

Clermont, Fl, Us

Marketing, advertising, creative strategies for growing B-2-B, B-2-C; project management resourcing as needed; branding, new product or re-position; all media including guerrilla.• Decades, yes -- DECADES - of providing CREATIVE SOLUTIONS for Marketing, Advertising, Publicity, Promotions to B2B, B2C, non-profits, organizations to achieve ROI from launch to M&A• Selective and limited client list assures immersion and accountability as Strategic Partner • As attentive and responsive as "in-house" department• Strengths include: ACCOUNTABILITY • Listening, interpreting and confirming • Clearly communicating to clients, target markets and others • Broad-based client experiences and a virtual plethora of challenges successfully addressed • Combining creative thought and brainstorming expertise with business 'best practices' and hands-on experience to determine effective and efficient approach • Positioning, Branding (Enhancement/Development/Continuity) • Strategies, budgeting, implementation, evaluation • Best practices, timely deliverables, cost-efficiencies, performance, results• Resourcing to tried/proven associates when necessary• Contact me

Clermont Florida

Executive Director of 65-plus member business association promoting Historic Downtown Clermont (FL) shopping and services district; supporting revitalization of the area."Your Hometown's Downtown" Applied skills and experiences of advertising/PR/promotions career to increase awareness of Historic Downtown Clermont's importance as a vibrant economic center with much to offer residents, visitors and tourists. Added events to introduce multiple market segments, ranging from young growing families to retirees and "Snow Birds", to the diverse, quality and convenient retail and service businesses in the area. Approximately 70 events annually with a delivery of an estimated attendance of 160,000. PR, publicity, media strategies, team-building, communication, creative services from concept through production & placement, events.• Marketing, PR, Advertising, Events, Coordination, Liaison w/City and other entities• Chair (2011-2016), Downtown Clermont Art Festival, "Champions for the Arts"• Director (Sept 2014-July 2017) of weekly Farmer's Market launched by CDP in 2008• Founder, CDP's Arts & Humanities Council (2015)• Teamed with Board President & VP to develop monthly First Friday Family Food Trucks (May 2012 forward), free community event; funding, promotion, management)• Established monthly Music On Montrose (June 2014) free community cultural event; funding, promotion, management. • SideWalk Chalk Art annual event; Youth Art Festival annual event • Media contact / spokesperson re: CDP mission/events

See above --- plus • Creative solutions for B2B and B2C clients: Retail, Wholesale, Manufacturing, Services, Associations, et al• National, regional, local Advertising, Marketing, Media, Creative services for full-fledged, long-running campaigns or "as needed" projects• Broad spectrum client base fostered multi-faceted exposure and experience for creating cost-effective solutions for clients• Print, broadcast, outdoor, direct, online; concept, development, production, budgeting, placement, auditing performance • Client experience: Regional Shopping Malls; Fishing Tackle Manufacturers; Boat Builders; Financial; Automotive; Home Remodeling; Health; Hospitality; Food Service; Non-profits; Promotional Events; other• In-depth experience in national advertising (Adv Director) and USA-plus sales (Sales Mgmt, Key Accts, Sales Rep Group mgmt) 2-step distribution in fishing tackle. Sell-in/sales support programs & ad/PR/marketing/communications support from Mfgr to Distributor to Retailer large / small including WalMart, Bass Pro, Cabelas, Gander, Academy, mom-and-pops, online, promoters.• In-depth experience full service ad agency for regional shopping mall • Recruit, service, retain agency client base; sell agency services; manage staff of 7 full-time employees (thru 1990)• Contact me

Marketing your business is what we do ...• Strategies and implementation for delivering results for B2B and B2C clients• Branding. Positioning. New product/services introductions. Production. Promotions. Events.• Concept through implementation for advertising, publicity• Creative development for successful messaging and desired action• Media: Effectively and efficiently reaching your market(s) - budgeting, buying, auditing, evaluating• Online, Social, Radio, TV, Outdoor, Collateral, DM, Associations, Presentations, POS, Consumer/Trade Shows, Community/Customer EventsExamples of clients served: Historic downtown district 64-72 mbr business association (wkly, monthly, annual events); World's largest fishing lure mfg. sales/mktg; USA fishing tackle mfg, buyers, distributors, dealers, media; Boat builders; Shopping malls; Auto dealers; Restaurants (chains to individually owned); Statewide heat/air conditioning dealer association; Sporting goods retail; other• Contact me

Norman, Ok / Clermont, Fl

Consultant, Sales/Marketing VP/Management Fishing Tackle ManufacturersDrawing on experience and vast contact network from nearly 20 years involved in the Fishing Tackle business, assisted start up manufacturers in every aspect of marketing product: Product. Pricing. Placement. Promotion. Evaluation. Recruit/manage Manufacturers Sales Rep organizations. Extensive travel nationwide for product and buying program presentations (sales and publicity), distributor/dealer shows/events. Frequent fishing excursions with buyers, media, reps.• Contact me

• Jan '99 Rapala (world's largest) acquired Storm Lures, a medium size family-owned US lure manufacture. As Storm's Director of Advertising as well as Sales Mgr for half the USA plus various Key Accounts (some out of territory), I was involved in many facets of new product development, branding, promotion, sales, programs, publicity, events, sponsorship, planning, budgeting, execution, performance.• Responsible for Northern (ME to AK) USA territory sales of fishing tackle for Rapala Normark, Minnetonka, MN• Manage (MBO) 30+ manufacturers sales reps and all accounts as Northern USA Sales Mgr.• Develop and implement sales strategies for distributors, wagon jobbers, large retailers, small retailers• Customer base: Distributors, Buying Groups and Dealers (such as Dick's Sporting Goods, Gander Mountain, Cabela's, Sportsman's Warehouse, et al in Northern tier USA)• Contact me

• 1983-1990: Outside ad agency/creative services provider for Storm Lures (Storm Mfg Co)• 1990 thru January 1999: In-house Advertising Director (department) • 1990 - January 1999: Regional Sales Manager to Key Accounts Sales Manager• Grow product recognition and sales; Manage 32 sales reps covering entire Western US and Upper-MW (MN, WI, ND, SD); All buyers, every level. • Develop/sell buying programs• In addition to territory, Key Accounts (large volume) outside sales territory. • Increase volume and velocity with distributors and retailers. Mass merchants, mom-and-pop tackle shops• All facets of new product development, branding (creative for print, tv, video, et al), promotion, publicity, events, sponsorship, planning, budgeting, execution, performance.• Contact me

Ad Agency, Sales Mgmt, Vp Mktg, Mfg Rep, Fishing Tackle

• Today Advertising & Design, Inc. Partnership February 1976 - January 1987.• AdComm Creative Group, Inc. Launched February 1987• Ad Director (contracted); Sales Mgmt: Storm Mfg Co (1983-1999)• Northern USA Sale Mgr: Rapala Normark (1999-2000)• InterNetINNS.com. (Contracted) Sr. VP Marketing. March 2000 - January 2003: High-Tech Hospitality Hotel/Motel Brand. Launch of new brand in hospitality. Proprietary management systems and high-tech amenities for guests. Funding failure after 9-11. • January 2003 - March 2008: Ron Smart & Associates (a dba of AdComm Creative). Fishing Tackle Industry "Super" Rep Group: VP sales & VP marketing for small and start-ups. Manage sales nationwide, create sales organizations, develop and implement strategies: advertising, promotion, events, pro staff, program/pricing development for all levels of buyers including consumer.• 1991-2009: Creative services, media: Crossroads Mall, regional shopping mall, OKC, OK • Other clients served.• Contact me