Ron Suman Email & Phone Number

Austin, Texas, United States

Austin, Texas

Deployed strategies for improved customer satisfaction, developed the flywheel to grow market share and increase revenue, crafted customer journeys, devised content strategies, and leveraged HubSpot. Iterating on success tactics led to development of 6 personas and 12 audience segments through qualitative and quantitative user research and analysis. Data visualizations from joining multiple data sets revealed actionable insights that drove the international marketing strategy. The use of the dataviz expanded to serve the Innovations, Logistics, Marketing & PR, Programming, Sales, and Tech teams, who sought to make better data-informed decisions. Derived from user research and data analysis conducted by the BI team I built, top-level improvements included elevated brand perception, boosted attendance, and increased ticket revenue.

Austin, Texas

Developed a dedicated marketing department, and instilled customer feedback loops to gain actionable insights, leading to the creation of the international digital marketing strategy. Introduced a scalable CRM platform, developed a roadmap, and set KPIs to lead the migration to marketing automation and digital advertising. Using customer journeys and audience segmentation, touchpoints, and workflows, the team leveraged the CRM and marketing automation for transactional and marketing email, social media marketing, and remarketing to power the flywheel. They iterated the marketing strategy, revised budget allocation, and updated reporting. Successful results included increased leads, pipeline, revenue, and annual advertising budget increase.

Austin, Texas

Identified marketing client pain points and objectives, then authored use cases for an expanded line of new customized and differentiating marketing assets. My team worked through product development, quality assurance, and the creation and execution of the GTM strategy. Annually, I conducted profitability audits to set future price matrices and assign sales targets and commissions for sales team members. Each year this powerful team broke year-over-year records through the Great Recession.

Austin, Texas

Supported Conference & Festival Programming, Sales, Marketing, Volunteers, and Operations in planning and production.

Bachelor Of Business Administration, Business Administration

Ongoing

Certificate, Data Analytics

Excel SQL Tableau

Optimal Product Management