•Serve as primary public relations consultant for ISM/USA, a sports event management and marketing firm based in Pittsburgh, leading the media relations for Bradenton (FL) Area River Regatta (2015-2019), the EQT Pittsburgh Three Rivers Regatta from 2008-2014. Responsible for all media and press relations, writing and distribution of all press releases, organizing press conferences and overseeing all social media initiatives.•Led PR initiatives for ISM on national and local projects, including Lung Cancer Alliance, Tour of Pennsylvania and 2008-2010 and 2013-2014 Pittsburgh Three Rivers Regatta.•Orchestrated media tour with Hall of Fame quarterback Troy Aikman for LCA Public Awareness Campaign at 2007 Super Bowl, setting up national radio and print interviews.•Handled pre-race publicity efforts for Tour of Pennsylvania, successfully securing national and local press coverage of inaugural event.•Directed media relations efforts of 2008 Three Rivers Regatta, which included re-branding of the annual event.

1. Implement and modify marketing plan in coordination with CEO and Directors.2. Lead and develop all marketing initiatives including organization wide public relations,membership and programs, through written, digital, social media, website etc. in compliancewith Y-USA Brand Guidelines.3. Provide internal strategic consulting on membership, programmatic, fundraising, marketing,event, and communication activities. Responsible for developing all marketing assets.4. Work with CEO to develop and implement a strategic public relations campaign.5. Oversees and maintain organization website, social media, mobile app, and othercommunication outlets.6. Oversee and direct various events throughout the year, including Healthy Kids Day, FallFest, etc.7. Write and issue press releases to cultivate media coverage of Y events and programs.8. Build and maintain rapport and familiarity with local media and communications/marketingfirms.9. Manage all crisis communications in concert with the CEO.10. Work with CEO on networking opportunities to advocate for the Y and lead our marketing,programmatic, and membership initiatives throughout our service area to generate revenue.11. Develop and maintain collaborative relationships with community organizations especiallyhospitals, schools, and other organizations as assigned.

• Managed sales territory for the largest flooring manufacturer in the world.• Responsible for soft-surface direct sales for territory that generates approximately $1.5 million in gross sales.• Produced sales growth in each year of employment.• Led entire district in sales growth in 2009, increasing territory sales more than 20 percent in very soft economy.• Handled marketing of products, product knowledge to retail customers and their consumers.• Established pricing of all products.

•Served as chief public relations executive for professional NFL football franchise. •Managed a media, public and community relations staff of one assistant, a secretary and full-time intern.•Executed media relations plan to maintain prestigious image of Pittsburgh Steelers.•Served as primary contact for all national television and radio networks, while servicing numerous local media outlets on daily basis.•Managed gameday press box, including approving and distributing all media and game credentials.•Oversaw production of all organization major publications—media guide, yearbook and game programs.•Directed the dissemination and composition of all public statements and news releases.•Handled media requests for all non-sports relation issues, including all business and stadium development matters.•Invited to work for Super Bowl public relations staff four years—every year Steelers not involved in the postseason.•Selected as a desk captain for media registrations desk, the first point-of-contact for all media covering the Super Bowl game and weeklong activities.•Led organizing efforts of successful groundbreaking ceremony for new football stadium from writing program script to designing and overseeing the production of printed program, and coordinating production of all videos.•Managed and serviced local, national and international media for five NFL postseason home games, including two AFC Championship games.•Served as the main media liaison for the NFL and oversaw press box operations in those games.

•Served as executive director of all public relations initiatives of Division One athletic program. •Supervised a media relations staff of three professionals, a secretary and student interns. •Formulated and managed media relations budget of approximately $415,000. •Oversaw athletic department's video services, including supervising two full-time staff video coordinators. •Served as primary public relations advisor to athletic director and head football coach. •Established media relations policy for athletic department in accordance with NCAA regulations and guidance of athletic director. •Instrumental in the strategic planning of the public unveiling of new athletic department logo. •Directed and organized all major press conferences and weekly football press luncheons.•Organized successful press conference for announcement by Pennsylvania Gov. Tom Ridge to release $138 million in funding to University, primarily for construction of convocation center. •Designed and composed football media guides and preseason and postseason guides.•Regulated all printed material generated by athletic department.•Managed editorial content and design of athletic department website. •Coordinated day-to-day publicity efforts for football and served as primary media contact for interviews.