Ron Whaley Email & Phone Number

New York, NY, US

Report to the CEO and responsible and accountable for:-Managing revenue operations -Campaign design and execution for sales and marketing-Establishing and maintaining brand touchpoints across all segments-Structuring, creating and managing successful sales channels

Served on the Board of Directors.Previous positions include: Executive Committee ∙ Finance and Compensation Committees ∙ Board Secretary ∙ PAC Member/Major Contributor ∙ “Associate Member of the Year” (2008) ∙ Chairman of the Associate Membership - 175+ Associate Member Corporations- since 2007

• Reporting to CEO as Executive Officer, achieved two promotions to lead Integration and On-boarding initiatives for all channels and customer segments including key clients Santander, Banner Health and RCN. Managed team.
• New Booked Business sales in 2018 of over $12M by team on a quota of $4.9M or 245% of plan.
• Managed the Implementation WIPS queue of over 70+ projects with an ACV of over $6M+ without any new customer dissatisfaction, terminations or penalties clauses invoked.
• Developed and oversaw a Channel Partnerships program (established in 2009) that had in 2020, eight significant partnerships that generated a run rate over $3.5M in ACV and averaging over 35% GM.
• Responsible for budget of over $2M+ for all tradeshow and user groups for all vertical markets (Financial, Credit Unions, Consumer, Media, HOA, Utilities and Healthcare). YOY showed consist ROI based on closed deals.

• Minority owner of business; reported to CEO as one of four members of the Executive team. OSG in 1998 had $6M in top line revenue, grew business to $40M by 2009. Built and managed sales, marketing, and client relations.
• Installed CRM (Epicor then migrated to Salesforce.com 2010) for Sales and Client Relations: Utilized for customer correspondence, issue resolutions, database, lead tracking, sales milestones & forecasting.
• Built a scalable formal sales “formula for success” model monitored/modified through business review meetings.
• Established annual Executive User Group Forums for evaluating product enhancements; utilized customer case studies for creating upselling opportunities, early contract renewals, and closing new business during advanced.
• Implemented initial NPS process and established base score of 52. - Score increased to 68 during initial 3-year period after strengthening delivery performance and better understanding customer journey, examining all.

Little Rock, AR, US

• Led a team of 11 sales and marketing professionals.
• Top line revenue growth each YOY over 10%+ managing a team 2 regional sales managers, and 11 District Managers.
• Sponsored President’s Clubs in all five years by having team achieve 100+% of assigned quota.
• Key Member of the Executive team that took organization public under the name Vestcom International in 1997. Worked with Private Equity firms on presenting market overview, product roadmaps, competition, sales.
• Developed extensive channel sales program driving increased leads and revenue. Grew top line contribution to over $1M+ in annual revenue with GM over 40%.