Key Clients: Voot, Voot Select, Reliance Fresh, Bajaj Allianz Life Insurance, Yes Bank, Emami Healthy & Tasty Oils, The Rummy Federation, PayNearby- Conducted Ethnographic Research on SEC A & B Gen Z, Millennials, Homemakers; Sec C & D Men - Conducted Brand Purpose Exercise for and launched Voot Select, Colors Telugu, PayNearby and HipHop Hair Removal Cream - Positioned and launched multiple Voot, Voot Select original shows; Yes Bank, Bajaj Allianz & PayNearby products and services - Conceptualized Bigg Boss 13’s #AsliFan Campaign for Voot which resulted in 1.5 Billion+ season views and became an integral part of brand Voot - Won 3 business pitches within the first six months of joining the organization - Studied and Mapped Behavioural shifts w.r.t. Revised Gender Roles & Family Dynamics, Purchase Behaviour, Digital Literacy, Spending/Saving Habits, Health & Hygiene Practices, Content Creation, etc. during the various phases of the COVID-19 pandemic (March to June)

- Conducted qualitative research to analyse behaviours and attitudes of SEC C & D consumers towards the categories of Hair Oil, Soaps and Talcum Powder for New Product Development and Marketing Mix Design for the said categories- Generated insights and informed product development based on their perceptions, consumption habits and patters, sensorial expectations, brand loyalty, ingredients preference, etc.Ideated for New Product Development, Marketing and Communication mix for the mentioned categories- Additionally, worked on a pitch for Republic TV and conducted NPD sensory tests for Future Consumer Ltd.