• Build and execute lead generation campaigns for various ad platforms, overseeing day-to-day paid media operations.•Conduct A/B testing on various landing pages and call-to-action elements to optimize conversion rates.• Implement CRO strategies that lead to a 30% improvement in website conversion rates, contributing tooverall digital marketing success.• Leverage competitive insights to refine strategies and gain a competitive edge in the market.• Implement SEO optimization on the website, maintaining top 3 positions in search engine rankings for 20+ keywords.• Monitor daily performance metrics using SEO tools and Google Analytics, ensuring agile decision-making.• Plan, execute, and analyse email marketing campaigns to nurture leads and engage existing customers.

• Developed, executed, and optimized cutting-edge digital campaigns from conception to launch.• Executed Google Ads campaigns on its channels, including Shopping, Search, Display, and Video Ads, optimized for targeted outreach.• Implemented strategic retargeting campaigns on social media platforms, leveraging website visitors to drive conversions.• Conducted in-depth keyword research and analysis, enhancing website visibility and traffic.• Provided ongoing actionable insights in campaign performance to marketing manager and country head.• Collaborated with e-commerce teams to optimize product listings, improve user experience, and drive online sales.• Worked cross-departmentally to align campaign strategies and goals across the organization.

• Created cohesive SMM strategies after detailed research to achieve business goals comprehensively.• Analysed metrics and insights to keep track of performance through the use of social media tools.• Bolstered network by interacting with industry professionals and influencers to promote the hotel.• Crafted & executed monthly content calendars for graphics, reels & UGC initiatives for seamless branding.• Defined, measured, and evaluated relevant KPIs for Paid Media, providing actionable insights.• Oversaw customer service inquiries on social media platforms, ensuring timely and effective responses.• Produced engaging video content by leveraging skills in cinematography for increased audience interaction.

• Managed social media for over 10 brands with diverse clientele profile and industries.• Content calendar creation as per plan to build brand awareness and audience interaction.• Stay up to date with the latest social media trends, algorithm and best practices.• Conduct in-depth keyword and website research, ad grouping and audience targeting.• Execute technical SEO strategies, optimizing website architecture, crawlability, and site speed.• Generation of backlinks through high domain authority websites as per link building plan.