As a healthcare government programs marketing and sales expert, I develop unique member acquisition strategies, monitor and analyze Federal CMS policies to effectively support Managed Care clients. My chief objective is to identify marketing and sales performance gaps for health plans then implement corrective strategies to improve operations. Gaps are closed to increase value, effectiveness and overall client performance. I lead an extraordinary team of experts that have solid and extensive healthcare management backgrounds. The team is experienced in employing sound business principles, innovative information technologies and best-practices to ensure superior results. We develop policies and procedures that assure consistent, cutting-edge and cost-effective outcomes. Continuous policy changes and the need for proactive alteration in healthcare today make compliance adherence critical for us in supporting our clients. While working for many of the largest and most successful health plans, I developed a comprehensive knowledge base, professional management skills and understanding of insurance operations that allowed me to launch a “New-Member" acquisition services and technology company. I am now affiliated with a new company that offers tools which allow health plan managers to monitor, measure and alter marketing and sales initiatives more broadly. It is focused on increasing health plan membership much more cost effectively. As healthcare professionals, we continually challenge ourselves to examine how the market evolves and determine ways to adjust to adverse changes impacting the industry. Our team is dedicated to improving enrollment strategies, information technologies and compliance in order to exceed client business goals in the most cost effective fashion possible. We strive to not only take our clients to the next level but to foster engagements in a way that guarantees the highest return on their business investment.

Co-founded HealthPlanCRM (now Cavulus), to lead business development for one of the fastest growing marketing, software and consulting companies in the health care insurance vertical. As a respected and seasoned industry leader, he was instrumental in the development of some of the Medicare Marketing & Software industry’s most pioneering use of member acquiring technology.As a seasoned Managed Care senior executive with many of the nationally known health care plans in the country, he led charges toward integrating technological innovations, structural departmental changes and new strategies that guided new cultures to improve outcomes. As a strategic consultant he also led Managed Care Plans by leveraging his experience, expertise and business acumen, which gave rise to enhanced corporate cultures shaping each of the companies he served as innovative, successful and financially sound health plans. Develops, introduces and perfects innovative sales and marketing strategies for many of the national health care organizations, now considered among the fastest growing in the country. Him and his team spearheads the construction, implementation and staff application of Customer Relationship Management (CRM) technology solutions for many of the health insurance organizations under contract.

Attained the position of Director after successive years of superior performance and profitable growth. Managed the development and implementation sales strategies to sell individually available and employer sponsored retiree Medicare products. Managed sales representatives, telesales staff, employer group account managers and operations staff. Exceeded sales targets year after year by an average of 110% of goal in the country’s second most competitive healthcare insurance market. Collaborated with the various plan business units responsible for assuring the successful enrollment and retention of new members.