Director level commitment supporting product management, strategic marketing, marketing communication, R&D, and brand management. Responsibilities include consulting and design, aligning research with strategic objectives, facilitating development of research materials, guiding data analysis and reporting, vendor management, and delivering findings and recommendations to management. Conduct ad hoc tabulations and statistical analyses on survey and commercial retail sales data. Projects include product concept testing, brand tracking, customer satisfaction, segmentation, and evaluation of marketing and advertising concepts, and anything else anyone threw my way.▪ Built the foundation for a global brand equity tracking program, bringing clarity to key metrics through focused brand research.▪ Developed the first attitudinal segmentation models, refining targeting, market potential, and communication strategies.▪ Managed analysis and reporting of trends and market opportunities derived from commercial retail sales databases.

Managed a team providing market research support to Energy Technologies and PSE&G, the parent utility company. Responsibilities include coaching team members through all phases of the research process (design, analysis, and reporting) and delivering results and recommendations to management. Projects included brand and satisfaction tracking, product/service concept testing, evaluation of marketing and advertising concepts, and opportunity assessment.▪ Integrated brand and incidence specific satisfaction tracking studies to better understand their relationship and the total brand experience.

Responsible for providing custom and strategic market research to the Business Communication Services and Business Communication Systems Divisions of AT&T. Responsibilities include research design, survey and discussion guide writing, data analysis and reporting, vendor management, and delivery of findings and recommendations to management. Projects spanned new product concepts, evaluation of marketing and advertising concepts, product pricing, market assessments for new business ventures, and secondary research using syndicated research and early stage desktop (online) research..▪ Used CHAID decision tree analysis to segment the telecommunications equipment market and create a positioning strategy to improve marketing efficiency.▪ Numerous surveys supporting basic long distance and new 800 service offerings, including research to support state regulatory commission testimony.▪ Drove development of an integrated brand image and conjoint “gaming” model to simulate the impacts of changing market conditions -- new service offerings, pricing actions, and changing brand image -- on AT&T and competitors’ shares of telecommunications services and bundles.▪ Developed a secondary market analysis for the Vice President of Strategy & Planning to support AT&T’s strategy possible entry into the multifunctional card market.