Kai Hang Wong Email & Phone Number

Hong Kong SAR

• Oversee and provide end-to-end recommendations on media strategy to both local and regional teams
• Monitor performance, analyze data, and provide suggestions to all on-hand accounts with >$50M yearly budget
• Explore, suggest, and implenment up-to-date digital solutions based on clients’ needs (e.g., Automation & personalization tools, GA4 migration, MMM/ CDP projects, KPI tracker, Dataroma, MOAT Analysis, Insider)
• Oversee, manage, and execute integrated online marketing platforms (Google Ads, CM360, DV360, Meta Ad Manager, 3rd-party venders)
• Organize and present on weekly/ monthly meeting, compete review, & annual recommendations
• Manage 4 teams of 12 in total and report directly to Managing Partner, Head of Digital, and Business DirectorKey accounts Finance: UA Finance Fashion: Triumph (HK, TW, SG MY, VM, TH) FCMG: Friesland Champina HK.

Hong Kong SAR

 Manage all on-hand accounts, included but not limited to media plan, media strategy, campaign implementation, optimization, data analysis, and recommendation Oversee, execute, monitor, optimize, and report all digital marketing campaigns from different regions (NA, EU, APAC) with >$20M yearly budget  Oversee, manage, and execute integrated online.

Hong Kong SAR

• Convert website traffic into account registrations
• Propose, execute, and monitor marketing plan and campaign for Hong Kong and different regions (NA, EU, APAC)
• Implement, manage, and optimize all aspects of digital marketing campaigns on different platforms (e.g., Google Ads, programmatic banners & videos, Facebook, LinkedIn, & EDM)
• Organize online-to-offline marketing campaigns (Create content marketing on EDM to drive potential customers to attend our offline marketing events)
• Directly report to Marketing Director and General Manager
• Manage a team of 5Key achievement Achieve monthly goals on which Tripling up the monthly conversions from previously ~100 to currently average 400+

Hong Kong SAR

• Pitch potential clients and business partners
• Propose online media plan and media strategy
• Prepare integrated data analysis reports
• Oversee, manage, execute, optimize, and report integrated online marketing campaigns on multi-platforms to boost up 40% sale return (Google SEM, Google Display Ads, Facebook Ads, Instagram Ads, YouTube Video Ads.
• Allocate proper tasks & duties to teammates
• Oversee and manage the whole team (a team of 4)

Hong Kong SAR

• Pitching potential clients
• Proposing Online Media plan
• Serving Clients’ Accounts
• Executing online marketing campaign on Google, YouTube, & Facebook
• Preparing Integrated Data Analysis Reports

- Cross-channel media planning (including Facebook, Search Engine Marketing, Ad Network, and Single Portals)- Execution on all kinds of Google / Yahoo / Baidu Products- Integrated media solution- Campaign optimization- Post-campaign data analysis