Ronan Smith Email & Phone Number

Dublin, Ie

Dublin, Ireland

- Leading and developing Central Bank of Ireland's Content & Insights team, with responsibility for digital channel management and strategy, content, publishing, brand & design, translation, analytics, public research (quantitative and qualitative), social media and online advertising.- Leading numerous internal working groups / communities on digital publishing and data visualisation.- Represents Central Bank of Ireland on ESCB/Eurosystem Digital Communications Working Group and Central Bank Online Communicators Group (CBOCG).- Editor-in-chief of digital communications for Central Bank of Ireland.

Dublin, Ireland

- Led and developed a team in the creation, curation, co-ordination and production of content for the bank’s digital and traditional channels, with a particular focus on centralbank.ie.- Worked with senior stakeholders to develop new content strategies and processes.- Played a lead role in the launch of the new centralbank.ie website in March 2017.- Developed and implemented a new governance model for centralbank.ie.- Devised and embedded new style guidelines and a fresh approach to readable, plain English, digestible content.- Devised and delivered a comprehensive training programme (encompassing CMS and style guide) for circa. 120 web publishers and approvers.- Oversaw the development of all imagery – stock and commissioned photography – on centralbank.ie.- Managed critical relationships with third-party web developers and agencies.

Dublin, Ireland

- Developed and implemented AIB’s Business Banking digital content strategy.- Editor-in-chief of all AIB Business Banking digital communications.- Managed the AIB Business website (www.aib.ie/Business).- Devised, implemented and managed AIB’s monthly small-medium enterprises (SME) newsletter – an industry-leading B2B publication.- Devised, implemented and managed an events management tool for AIB, which allowed business event registrations to be handled via email invitations (targeted at SMEs based on location and interests) and website registrations. - Managed the design and delivery of all business customer proposition services, initiatives, campaigns and processes in the online space e.g. Brexit, Start-ups, SEPA.- Sourced, commissioned, wrote, edited and scheduled all content on the Business Banking website,with a particular focus on business articles aimed at SMEs (http://business.aib.ie/blog/).- Set up and managed content partnerships with key third parties, including InterTradeIreland, the Small Firms Association, The Sales Institute, Chambers Ireland, PwC and Cpl.- Oversaw all new design requirements for the AIB Business site to ensure a best in class user experience.- Developed social media content across multiple platforms (Facebook, LinkedIn, Twitter, Google+, SlideShare and YouTube) - Prepared detailed metrics reports on website/newsletter activity and performance, and provided comprehensive analysis to help define and adapt future initiatives. - Developed, managed and nurtured strong relationships with external vendors/agencies as well as senior stakeholders across departments within AIB.- Designed on-brand imagery for Business Banking website and newsletter.- Devised multi-platform online advertising and social media strategies for AIB’s sector reports and other business initiatives.

Dublin, Ireland

One of four judges for OPTIMISE in 2015 and 2016. This IEDR e-Commerce Website Development Fund provided Irish Small and Medium Enterprises (SMEs) with a range of e-commerce supports.

Dublin, Ireland

- Sole management of the marketing, editorial and technical aspects of kpmg.ie and other external-facing KPMG websites. Managed a small team to rebrand and relaunch the kpmg.ie website in August 2010 on a global content management system (Microsoft SharePoint). Previously relaunched kpmg.ie website in 2002 and 2004.- Pioneered, developed and managed KPMG’s online advertising strategy, and ran pay-per-click campaigns (Google AdWords / Facebook Ads / LinkedIn Ads / YouTube) in line with agreed budgets. This cost-effective advertising model directly generated new business leads, aided recruitment, garnered event registrations, and created significant web traffic and brand awareness for the firm. - Set up and grew KPMG's social media channels – including Facebook (KPMG Careers Ireland), LinkedIn, Twitter and YouTube – trained colleagues on social media, and drove a 350% increase in social media traffic to kpmg.ie in the year up to mid-2012.- Proofed, edited, rewrote and restructured all kpmg.ie digital content – including press releases, news stories and service descriptions – to ensure it adhered to style guidelines, and was well-written, client-focused, accurate and consistent in tone.- Represented KPMG in Ireland on KPMG Global’s Implementation Working Group (IWG), providing tactical recommendations and insight into proposed digital product developments and enhancements that reflected the strategic direction of the Digital Marketing Steering Group. - Compiled web metric reports and provided detailed analysis using WebTrends and Google Analytics, and developed digital strategies and recommendations based on same. - Managed and trained colleagues on Microsoft SharePoint, online advertising and digital marketing.- Designed high-quality imagery (consistent with international branding guidelines) – including JPEGs, animated GIFs and Flash banners – and developed email newsletters and PDF documents.