Ron Cox Email & Phone Number

Spartannash / Grand Rapids, Mi

- Lead development and execution of consumer loyalty strategies and tactics specifically focused on growth of key consumer segment engagement and user experience. Our team focuses on delivering a better customer experience with our brands at home, on the go or in-store with relevant products, services, offers or values.- Development of shopper marketing strategies and tactics through partnership with our suppliers and merchants that benefit the consumer through relevant offers, information or events. - Lead the marketing support efforts for our distribution customer segments in all SpartanNash markets.- Lead the advertising team efforts in the development of promotional plans, support of our merchandising go to market strategies through the delivery of their offers through print, path to purchase and other relevant delivery tactics.- Lead the marketing planning process for key strategic and tactical initiatives.

Greater Grand Rapids, Michigan Area

An experienced retail professional I have the pleasure of directing a talented team across all facets of our retail marketing activity. Our objective is to drive our business results by delivering the messages, tools, programs and promotions that create more memorable and relevant experiences for our consumers and in turn, drive a greater share of wallet and a deeper brand affinity with them.Specific areas of focus for myself and our team include:- Strategic and Financial Planning - Analytic and Primary Research - developing a constant thirst for information from and about our consumers that will help us build a better experience to meet their ever changing needs. We will continue to integrate our customer data with third party data to gain a 360 degree view of our consumers.- Loyalty Marketing - developing the understanding, tools and expertise to gain a deeper level of relevancy and personalization in our consumer relationships. It's no longer about delivering offers...it's about providing the consumer relevant, personalized solutions that make their lives easier.- Digital and eComm initiatives - as the digital space grows and evolves, managing every facet from content to communications to the ability to shop online to home delivery without sacrificing the customer experience is critical for our team. As the consumer and their expectations change, we must be flexible in these channels to change with them.- Advertising and Communications - Assisting our business partners in bringing their products and programs to market through printed vehicles, in-store POS, traditional media, in-store events and programming, Health and Wellness initiatives and other retail based activities that will drive the business results through a better shopping experience.

- Consumer loyalty strategies- Development of strategies to drive consumer participation in loyalty initiatives, development of consumer behavior strategies, analytics of consumer behavior, vendor partnerships to drive consumer bahavior.- Consumer communication strategies (print, web, email, mobile, in-store)

- Consumer loyalty strategies specifically focused on growth of consumer engagement through relevant communications delivered via multiple media.- Development of Shopper Marketing strategies that leverage our partnerships with our suppliers and benefit the consumer through relevant events and offers.- Leading our Digital Marketing team across multiple platforms (web, mobile, email, social) to develop and deliver information and tools that create a better shopping experience for our consumers.- Lead the development of Private Brand marketing strategies that further develop our portfolio of quality products and engagement by our consumers.- Lead the development of Health and Wellness strategies that support the needs of the consumer and leverage the associated products and services we provide.- Development of retail marketing strategies.- Continued development of consumer communication platforms and strategies that support our go to market programs.

Management of all consumer marketing functions:Sales StrategiesBranding StrategiesPositioning StrategiesMarketing Strategies (Store, Product, Programs)Retail consumer programs and proceduuresConsumer communication programsElectronic Media (Web, Radio, Television, Outdoor)Private Label Marketing (Marketing Strategies, Label Development)CRM/Loyalty

Sales Planning and ExecutionPrint and Electronic Media ManagementLoyalty MarketingProject ManagementConsumer Programs (Research, Consumer Response Programs)Customer Service Training and DevelopmentMedia Relations/Spokesperson