BRAND POSITIONING, DESIGN STRATEGY, BRAND IDENTITY SYSTEMS, PACKAGING DESIGN, RETAILENVIRONMENTS, EXPERIENTIAL DESIGN, CONTENT SERVICES, ADAPTIVE DESIGN

Creative Strategy, Art Direction and Design across multiple industries.

Art direction or design for RJ Reynolds, Moen, Carl’s Jr. & Hardee’s, National Association of Realtors, Cracker Barrell, and Ragu Bertolli.

Art direction and design for Wilson’s Golf brand, including packaging, environmental signage, and retail POS.

JUL 2017 – AUG 2017 . 2 mosArt direction and design for Entertainment Cruises (Odyssey, Potomac) and Windstream Enterprise, including rebrand, digital and tradeshow environmental.

Concepting and art direction for ABI Budlight’s 2018 summer campaign retail POS.

Concepting and art direction for a financial institutions’ web-based software.

Art direction and design for healthcare solutions experiences, including digital and print.

Creative strategy and branding concept, art direction and design for four of the agency’s core accounts. Lead art director on new business initiatives. Work included national grocery chain re-brand, print + digital campaigns and branding + identity for retail POS, packaging, environmental, and corporate collateral. Clients: New Balance, The Fresh Market, ’47 Brand and Constellation Brands.

Creative direction and design for new-product print and digital campaigns, including brand identity elements. Art directed photographers and illustrators, directed production for all projects and reviewed keylines/proofs for design accuracy. Clients: CSL Behring brands Idelvion, Afstyla, Kcentra, Privigen and Hizentra. Therapeutic categories include: hematology and respiratory disease.

Concepting and art direction for Jim Beam Urban and American Stillhouses, Old Grand-Dad, Old Crow, Old Overholt, Alberta Rye, Canadian Club, Makers Mark and Bourbon Legends including product photoshoots, digital/web, OOH, packaging, environmental, retail POS, experiential, and branding & identity.

Creative direction and design for payment solutions, including print, packaging/product, digital, mobile, ephemera and tradeshow environmental.

Concepting, art direction and design for Redbox lines games, Redbox.com, Exclusives, Staff Picks and Red Carpet, including digital, print, emails, social media and retail.

Responsible for establishing the design team and implementing industry best practices in creative direction and design for brands, including experiential, packaging, print, digital and branding & identity. Clients: MillerCoors, Nike, Unilever, Target, Coca-Cola, Illinois Lottery, Bacardi, Bombay Sapphire, Grey Goose and American Family Insurance.

Creative direction and design for non-profit projects Chicago Jobs Council and Aging Care Connections annual report.

• Set up and install IRI software on client server(s) via remote-ware• Provide proprietary hardware and software support for clients• Submit production requests for COBOL mainframe file processing• Troubleshoot client to server communication errors and internal process failures• Monitor and track arrival of P.O.S. data from stores\retailers• Maintain Access databases of assigned stores• Manage data payment docking for missing or unusable data• Maintain store sample as directed for assigned data suppliers• Partner with data suppliers to continually improve data quality and the data collection process• Cooperate with data suppliers and internal stakeholders to identify root causes of data and data collection issues, and recommend best solutions• Coordinate with client support to configure customized file layouts • Build, configure, and test LPX form factor PC’s for client site installs.