Anthony Yu Email & Phone Number

Shanghai, China

Head of Strategic PlanningStrategic planning and portfolio management for companyPrelaunch planning for CAR T products (BCMA, Claudin 18.2, GPC3, CD19 and etc.), covering hematology and solid tumor areas

Shanghai, China

Portfolio management for Hematology area and Brand Launch readiness for Isatuximab (Saclisa, CD38 antibody) for multiple myeloma in ChinaTeam build-up: 3 direct reports

Shanghai City, China

1. Responsible for medical oncology and pulmonology for immunotherapy (IO) Lung cancer area (Imfinzi, durvalumab, PD-L1 inhibitor [checkpoint inhibitor])2. Team coaching and talent retention with internal training and mentoring (direct reports: 3 Sr. Product Managers and 1 Project Supervisor)3. Lead team to develop launch strategy into the med. Onco and pulmonology market, and deploy laddered key message flow for segmented customers and successful tactic execution to realize competitive strategy into fierce market enviroment4. Support sales team to find business opportunities to justify brutal growth of business through versatile marketing events and business opportunities5. Life cycle management and global communication

Shanghai City, China

1. Brand owner for Ebrantil brand (urapidil)2. Team coaching and talent retention with internal training and mentoring (direct reports: 3 Sr. Product Managers and 1 Project Supervisor)3. Lead brand team to develop re-launch strategy into the market, and deploy laddered key message flow for segmented customers and successful tactic execution to realize competitive strategy4. Support sales team to find business opportunities to justify robust growth of business through versatile marketing events5. Life cycle management

Shanghai City, China

1. Department head for Marketing, including marketing, medical and BD team2. Responsible for Product Marketing (life cycle management) and Business Development (new product planning)3. Responsible for prescription drug and supplementary food product via hospital channel, retail drug store channel and online channel (E-Commerce)4. Team coaching and talent retention with internal training and mentoring5. Lead marketing team to develop launch strategy for national class 1.1 new drug back into the market, and deploy laddered key message flow for segmented customers and successful tactic execution to realize competitive strategy6. Lead marketing team to elucidate potential business opportunities for products franchised from Sanofi and MERZ to secure business plan7. Lead medical team to develop business-oriented medical strategy with excellent execution to fulfill business development8. Business development and new product planning for pipeline product and other license-in candidates9. Responsible for cooperate public affairs and social advertising

Shanghai City, China

1. Department head for Marketing, including central, local marketing and medical team2. Responsible for Product Marketing (life cycle management) and Business Development (new product planning)3. Responsible for prescription drug and supplementary food product via hospital channel, retail drug store channel and online channel (E-Commerce)4. Team coaching and talent retention with internal training and mentoring5. Lead marketing team to develop launch strategy for national class 1.1 new drug back into the market, and deploy laddered key message flow for segmented customers and successful tactic execution to realize competitive strategy6. Lead marketing team to elucidate potential business opportunities for products franchised from Sanofi and MERZ to secure business plan7. Lead medical team to develop business-oriented medical strategy with excellent execution to fulfill business development8. Lead local marketing team to map clear regional marketing plan to support boost of local business9. Business development and new product planning for pipeline product and other license-in candidates10. Responsible for cooperate public affairs and social advertising

Shanghai City, China

Senior Brand Manager and Launch Head (Brand Owner) for Myozyme (alpha glucosidase, for Pompe Disease) in Rare Disease areaProduct Launch strategy and planningBudget planning;Pricing strategy;Marketing core strategy and tactics plotting;Life cycle management;Branding;Key event planning and execution;KOL segmentation and management

Shanghai City, China

Senior Product Manager for Sprycel (dasatinib) in leukemiaMarketing core strategy and tactics plotting;Life cycle management;Branding;Key event planning and execution;KOL management;

Shanghai, China

Product Manager for Sprycel (dasatinib) in leukemiaMarketing strategy plotting;Branding;KOL management;Key event planning and execution;Internal training

Shanghai

Responsible for Avastin Lung Cancer indication in central Marketing team

1 Responsible for medical affairs of Avastin® (bevacizumab) in Pan Tumor and Breast Cancer as well as Xoloda® (capecitabine) in Breast Cancer: Design medical plan for Avastin® in breast cancer area, in alignment with global medical plan and local marketing plan; Design local clinical trials; Local Study Lead for global trial; Promotional material review; Proofreading of medical documents; Sales training; Marketing training; Quarterly Publication Alerts; Academic Congress Meeting Highlights; Key Competitor Tracking; Advisory board meeting preparation, slides preparation and rehearsal;2 Responsible for communication role in investigator-initiated trials;3 KOL (key opinion leader) engagement and management;

Oncology (Emend & Zolinza)Neurology (Sinemet CR)PsychiatricsUrology (Proscar)Clinical development of new compounds in the areas above as well as the marketing supports

Phase III and IV trials for oncology, cardiovascuology and anti-infection

Resident physician for Thoracic Oncology and Pulmonology, participating into multiple global phase III clinical trials

Business Administration And Management, General

Master Of Science - Ms, Psychology

Emba, Business Administration And Management, General

Master Of Public Health - Mph, Public Health

Bachelor, Clinical Medicine

Education record

Education record