Roni Chen Email & Phone Number

Boulder, Co, Us

Palo Alto, Ca, Us

Palo Alto, Ca, Us

Palo Alto, Ca, Us

Denver, Colorado, Us

Denver, Colorado, Us

We use intelligence from analytics to build effective marketing strategies. We apply best in class methodologies learned from serving Fortune 500 companies to help our clients reach their business objectives. Combined, we have 26 years of experience working with Fortune 500 brands in marketing and analytics. Believers in local business, we use our skill sets to help them achieve their business objectives.

Irving, Texas, Us

-Leveraged predictive analytics and advanced statistical techniques to drive effective decision making and strategic solutions-Collaborated with stakeholders to manage data logistics and to enable project execution-Established QA/QC processes to ensure accuracy of data integrations Sample projects:-Multidimensional Clustering for Fan Segmentation (SAS, Oracle, Impala)-Integrated dashboard reporting: Designed, built and maintained a multi-channel reporting hub, combining lead data from DM, magazines, agencies, social and digital media, and sales data from multiple regions. (Tableau, Domo, SAS, SQL, Hadoop, Impala, Redshift, MySQL, Facebook Ad API, Google APIs) -DMP-based Data Enablement: On-boarded and off-boarded data via DMPs for real time digital marketing activation. (Adobe Analytics, KRUX, Harmony, AWS, SAS, Python, Oracle, Netezza, Impala, Hadoop, Cloudera)

Austin, Tx, Us

-Established and maintained single-stream regional data process for purchasing and inventory management, and for financial reporting-Worked with regional purchasing VPs, category directors and finance to develop competitive pricing strategy and sales forecast Achievements:-Created and maintained Analytics Mart to automate audits and reporting for data integrity health. (MS Access, SharePoint, Excel)-Efficient data management: systematically reduced item count by 40-50% to reduce resources devoted to maintain inactive and incorrect data. -Recognized as Global All Star in Retail Support in 2012

Austin, Tx, Us

Boulder, Colorado, Us

Lead web survey development and administration, and conducted marketing research analysis. - Survey design, analysis for snowsports, leisure industry and mountain lifestyle-Conducted complex data analysis and data mining, e.g. multivariate analysis for Real Estate Feasibility Research

Planned, designed, and executed research projects and field work for Colorado Division of Wildlife and regional BLM agencies. -Completed Small Mammal Distribution Atlas (project scope year one and two) for Denver metro area and Northwestern Colorado in GIS database-Co-author for publication on a range expansion of least shrew (Cryptotis parva)-Lived in the back of my truck for countless nights, and caught, not one but, two elusive Spotted Bats (Euderma maculatum), outside of Dinosaur National Park

Specimen and data management support for the Division of Mammals and the Division of Genomic Resources. Provided biological assisting for the “Rapid and Sensitive Hantavirus Biosensor” development project co-funded with the Dept. of Chemical Engineering. Five presentations in professional meetings and conferences, and three graduate grants funded. Provided specimen and data management support to the ARCTOS (Oracle-based management with a Cold Fusion web interface). Reorganized 15,000+ fluid specimen collection.

M.S., Biology

Certificate Of Completion, Full Stack Web Application Development

B.A., Horticulture