Being the LEAD BOSS means, I look after EVERYONE and the BUSINESS. Can't say how much I believe that happy employees make happy clients and extremely successful business. This isn't a role you train for but more something you fall into, so having no official expertise can be intimidating. As the MD, I ensure all business goals and objectives are reached by making key strategic business decisions based on information and data presented.A Perfect Day is,--> Meeting and keeping clients happy--> Ensuring that employee efficiency is maximized across the organization--> Ensuring that workflow is efficient and the right stuff is getting done creatively with the 'Audience First' mindset.--> Being able to see an overall growth & profitability view for the agency at all resources levels

My role requires for me to lead the Creative Studio teams and being a 'Marketing - subject matter' expert for VMC clients. The main objectives for this role are Creative Service Delivery and reimagining Solutions & Workflow Implementation development.Creative Service Delivery responsibilities include managing the Studio creative teams (people, process, technology) to build client satisfaction, increase efficiency, meet established quarterly metrics, and grow the clients' business by looking for new opportunities to build and scale new solutions for existing customers. Solutions & Workflow Implementation development responsibilities align with sales efforts to advance new prospects by providing marketing operations and decoupling expertise to advance new prospects to clients. This involves assessing the client’s current situation, determining how our service offerings match the client's needs, defining the specific delivery model and leading the implementation of solutions with the new client.

Functional Responsibilities:(1) Customer : Managed the B2B marketing needs of the PG business by understanding the diverse customer base across geographies and proposing marketing plans with Channel depth & breadth objectives to increase revenue. (2) Vendor : Working closely with select vendors in conceptualizing, designing & implementing their B2B or B2C marketing plans for our customers or end consumers in terms of print & media, BTL & ATL productions, digital marketing etc. (3) Corporate : Shouldered the responsibility of reinforce the Redington promise with its stakeholders (Internal & External) in every marketing initiative attempted with goals to build on brand image, resonating in brand recall, reliability and positive PR.

• Understanding the client’s overall business & marketing strategy to draw out an effective branding, advertising & media campaign. • Communicating an accurate innovative brief to the creative team. • Presentation of creative and the MindMap behind them. • Building strong client & agency relationships leading to increase in revenue.• Learnings in advertising and art direction, gaining vast exposure to various fields of Design and Advertising and Media and Public Relations. • Handled different types of ATL and BTL advertising and promotional campaigns.• Successfully created and presented innovative briefs, which included corporate identity development, corporate branding, image creation, corporate brochures, corporate ads, corporate fliers, direct mail and other BTL material. Clients include: Real Estate projects - Le Solarium, The Prism, Redington vendor ads, Pioneer car stereo & DJ equipment, RAK International Airport etc.• Contributed innovative concepts and visuals for gift items, packaging designs and Point of Sale (POS) merchandise. Clients include: Gulf & Safa diary packaging and POS materials

Moments FZ LLC - Business Development• Primarily an in-house set up to cater to the large volumes of BTL requirements which included designing the artwork, presentation, production & delivery of printed materials. • Also responsible for generating new clientele in the areas of creative design, full BTL solutions, advertising, PR & events.• Client servicing at all levels hence establishing very good relationships both with the suppliers and clients.• New clients included Adidas, SportsWorld, Axe deo etc, plus a number of independent events like beauty pageants, press conferences, fashion shows etc . Vineyard Management Consultants - Marketing Planner• Preparing business & marketing plans to enhance profitability both for new companies as well as sick business units.• Organized, executed & monitored the approved marketing plans within the business units over a timeframe of one year.

• Sales & mktg. of NEC plasmas & projectors and Casio digital cameras in the areas of Dubai & the Northern emirates.• Job description included contacting corporate customers, product presentations & closing the sale.• Aided the marketing team & organized the various Channel event campaigns and events both for NEC and Casio.