Ronnie L. Pickard Email & Phone Number

Houston, Texas, United States

Spring, TX

Providing communications, public relations, customer service, media affairs, branding, marketing, creative design, logo, and grassroots campaign development, strategic planning, and policy and government affairs on an ad-hoc basis for multiple clients.

Houston, Texas Area

• The Executive Director manages a division responsible for all campus-wide media and public relations; communications – external and internal; branding and image reputation; staff/employee advocacy; advertising and.
• Executive Cabinet member
• Strategic Advisor to the College President
• Media Spokesperson / PIO
• College Government and External Affairs representative
• Community and business stakeholder liaison

Houston, Texas Area

• In this management role, the core functions were to develop brand and image campaigns; implement strategic initiatives for tactical coalitions among national trade associations, provider organizations, and employees to.
• Increased local, statewide, and national partnerships by 27%
• Increased SCI market share in twelve U.S. target markets by 15%
• Developed a live data dashboard for C-Suite leadership using Tableau platform
• Increased training opportunities as well professional credit course offerings in various US markets for accredited Continuing Education (CE); CE offered in the workplace as well in non-traditional settings base on.

Houston, Texas, United States

• Established a Strategic Communication and Customer Relations division. The Director was responsible for the development of an overall strategic plan focusing on customer service and customer relations initiatives..
• Developed a comprehensive Customer Service strategic plan
• Established a Community and Business Customer Relations Executive Advisory Council
• Created an internal airport system stakeholder Customer Relations Advisory Council
• Implemented the first multi-lingual electronic Customer Satisfaction Surveys with real-time data capabilities
• Improved the HAS’s customer overall satisfaction rating from 73% to 89% within 6 months of plan implementation

Baton Rouge, Louisiana Area

• Managed all media and public relations, marketing, and air service / economic development initiatives. In addition, served as the media spokesperson handling all crisis communication with local, regional, and national.
• Served as the lead airport spokesperson, managed crisis communications, press conferences, media releases, and advisory updates to local, regional, and national media outlets during all emergency phases of Hurricane.
• Managed multiple communication components and coordinated on-the-ground efforts with the White House Office of Communications, White House National Press Corp, Air Force One and U.S. Secret Service Communications teams.
• Established first ever incentive program to attract new air service
• Secured new air service with Frontier Airlines providing daily non-stop service (BTR - DEN) – the first new airline to serve BTR in over 15 years; as well secured new non-stop markets by existing airlines

Baton Rouge, Louisiana Area

Developed new business relationships with governmental, private, and non-profit organizations in need of brand / image campaigns utilizing Non-Traditional Advertising sponsorships and partnerships; served as the governmental and community outreach spokesperson and liaison; served as an evening news anchor and a morning show co-host on NBC33 - WVLA TV..

Lafayette, Louisiana Area

Advised clients on public policy, political strategies, and coordinated advertising campaigns - traditional and grassroots efforts, web development, and new media; served as the Managing Sports Marketing Developer for the New Orleans Saints NFL football team’s grassroots marketing campaign throughout South Louisiana, Gulf Coast, and the Florida panhandle.

Baton Rouge, Louisiana Area

Coordinated media relations and communication strategies for Lieutenant Governor Kathleen Babineaux Blanco; provided public relations impact outlook opinion regarding legislative initiatives for statewide projects and funding; traveled with the Lieutenant Governor arranging media interviews, press conferences, editorial board meetings for state, regional.

Baton Rouge, Louisiana Area

Served as the Press Secretary to Secretary Phillip J. Jones of the Department of Culture, Recreation and Tourism; developed all external communications, i.e. speeches, talking points, press releases, media advisories, op-ed articles; arranged and managed all media interviews, press conferences, special events; traveled with the Secretary to coordinated all.

Bachelor Of Science - Bs, Finance - Minors In Marketing & Professional Aviation

Fellow, Institute Of Politics

Politics and Communications