Ronnie Appel Email & Phone Number

Florida, United States

United States

• AVEDA Brand leadership representation in education and social media.• Team collaboration in creating, booking and selling nationwide, in-salon workshops and calendar classes accommodating 15-30 stylists.• Participate in, organize and manage hair shows and stage demonstrations, increasing education demands and sales.

Florida

• Build professional relationships with key accounts and new business leads, resulting in increased overall sales and 15% new business conversion to AVEDA brand.• Curriculum Development – Fulfill regional AVEDA Salon’s needs for in-salon education.• Effectively bridge the gaps from stylists to owners and owners to distribution.• Create and lead elite group of AVEDA Artists in Florida Network deemed Style Squad.• Creative Marketing Assets – Lead team growth of Instagram engagement, producing 120% increase in followers within two years.

United States

*This position overlaps with FastCo USA as I stayed on as needed for education needs and contract work• Mastered educating on the AVEDA product line for both product sales as well as product knowledge• Consistently met my RPCT, SPCT, Productivity goals as well as coaching others to do the same• Coached Salons and Stylist to meet their benchmarks in retail, service, pre-book, and productivity• Conducted calendar classes for AVEDA Nationwide• Conducted In-Salon hair cutting/styling education Nationwide• Conducted New Business trainings, and attracted new leads to our brand• Identified new opportunities within existing businesses as well as new locations for Aveda Salons and Spas

Tampa/St. Petersburg, Florida Area

• Scheduled, trained and effectively led staff for company growth and skills development.• Created profitable multi-channel, online company presence with wholesale accounts and retail channels, increasing team productivity and doubling company gross sales.• Established dependable relationships with new accounts nationwide, producing highest sales growth in company history.• Worked alongside overseas vendors in negotiating rates and building containers, while managing factory quality control.

Tampa/St. Petersburg, Florida Area

• Developed team in four salon locations, maintaining highest Retail and Service per client ticket statewide.• Created and conducted weekly training for creative teams in four locations.• Disciplined budget management, operating within company P&L.• Led classes of 15-30 students in achieving AVEDA’s highest standards, while performing over 300 services weekly and maintaining consistent 5-start customer feedback ratings.• Led education team in achieving AVEDA Institute international recognition, securing a position on AVEDA’s New York Fashion Week team.

Wellington, Boynton Beach, Coconut Creek, Fl

• Directly Managed 54-person team and over saw operations for the other two locations• Worked with Salon Development Partner to launch new products, and meet sales forecasts• Facilitated weekly workshops and test outs for creative personnel• Achieved and exceeded benchmarks year over year• Managed construction timelines and permitting process• Helped identify ideal locations for the next Salon• Responsible for overseeing P&L to ensure company growth and benchmarks