Conceptualize and create campaigns/experiences that connect HillDay PR's brand with prioritized campaigns and personas to consider HillDay PR's brand standards and identify new opportunities to enhance the brand across all mediums. Deliver world-class campaign and customer experience work that grows the reputation of HillDay PR.Deliver creative solutions that exceed our clients’ experience and expectations and inspire the team, partners, agencies, stakeholders and other clients to build creative excellence into everything they seek. Drive initiatives focused on the growth, satisfaction, and quality of marketing assets. Collaborate and contribute to the creative process as a leader, and as a member of the marketing leadership team.Translate company goals and customer needs into creative concepts, messaging and deliverables all while fostering a culture for creative team attitude, behavior, teamwork, and professional development. Responsible for oversight of all art and management of graphics and video artists, which includes employees and contractors. Also responsible for scheduling, problem-solving and leading all creative.Actively participate in campaign planning and campaign execution and be an active participant in the creative community, build the internal and external perceptions of HillDay PR, and attract creative talent to HillDay PR.Hillday Public Relations, Inc, is an independent, Houston-based, full-service Public Relations and consulting agency.

Thrive Media Management LLC is a full service company dedicated to managing, consulting & creating social media accounts, photography & desktop publishing for up and coming businesses as well as providing photography services for events. Integrates photography and videography to holistically capture clients vision. Strategically and purposefully connects client needs to effective outcomes to utilizing a various interlocking Social Media platforms. Creates research based, purposeful marketing utilizing various types of web based, print based, and video formats.Provides Web Content Management and has vast knowledge of Web Content Management Systems.

Develop, implement and evaluate the annual communications plan across the network’s discreet audiences in collaboration with the development team. I lead the generation of online content that engages audience segments and leads to measure action and decide who, where, and when to disseminate communications vehicles in place to create momentum and awareness as well as to test the effectiveness of communications activities. I manage develop, distribute and maintain electronic collateral including but not limited to websites, micro-sites, marketing collateral, newsletters, brochures. I am the lead team member responsible for website administration, coordination and maintenance—ensure that new and consistent information (article links, stories and events) is posted regularly, track and measure the level of engagement within the network over time. I also manage all media contacts. My expertise is intentional digital marketing, social media management, website management, desktop publishing (newsletters, magazines, brochures), and photography. Develop and implement Brand strategy. I develop and refine marketing goals, strategies, promotional activities and branding. Directing market analysis and research to identify trends and opportunities across all marketing platforms to increase visibility and influence in our field.

I oversee Senterra's Social Media Strategy across all SBU's, brands, and platforms including but not limited to Social Media, Blogging Community Management and Website Content Management. I manage social media platform pages to ensure the pages are kept active and the social reputation of Senterra's SBU's are increased with every strategic decision and I create, curate and develop social media and web content for 3 strategic business units. I also: - Own and manage the Social Media roadmap budget for use via social media tools and directing social media integration.- Coordinate the planning of Social Media Campaigns, ensuring customer acquisition and supporting monetization. - Act as an advocate for social media integration, influencing overall site and business strategies - Provide benchmarks and analyze data provided by social media analytics and Google Analytics to inform company wide decision making and commercial campaign targeting - Monitor and comment on trends, social media application and keep tabs on the competition in the market.- Drive overall strategy and develop KPI's to evaluate the success of campaigns.- Drive growth and engagement of our digital audience through innovative solutions using new media platforms, emerging technology, increase social media visibility and integrate social media strategy into the overall marketing strategy- Write, edit, and oversee writing and editing of external materials such as announcements, press releases, presentations and other marketing collateral - Create Graphic elements via photography, videography or Adobe Photoshop, Illustrator, Premiere Pro- Develop and execute strategies that present the company in a positive light- Develop best practices and standardize social media management and processes to meet deliverables on or before deadlines

Evaluate ROI, make appropriate adjustments and communicate results for each strategic business unit/interdepartmental client. — Web content management (CMS-Aquifer) Manager & Social Media Management for the University. This includes, but is not limited to Facebook, Twitter, LinkedIn, Google +, Instagram, YouTube, Tumblr, WordPress, Twine Social, Union Metrics, Sprout Social, Hootsuite. — Monitor all social media/ Track influential accounts/Profile and Enterprise creation for Depts./Identify trend and growth potential) — Design, create and manage marketing and social media campaigns — Intermediate SEO experience with extensive research and up to date practices — Official campus photographer and editor for University-wide and departmental events including Digital Asset Management (D.A.M.) of more than 34 terabytes (100,000+) digital assets. — Creates effective and goal driven web content for the purpose of recruitment, and increase audience involvement. — Serves as the purchasing agent for the Marketing office (in excess $600,000). — Office expert and specialist for a range of Marketing and HR Software including, but not limited to, People Soft Portal, Quark & InDesign, Photoshop, Illustrator, Microsoft, and other Adobe software. — People Soft Portal intermediate experience, Quark & InDesign, Photoshop, Illustrator, Microsoft, and other Adobe software advanced experience. — Runs reports and administers formal & informal methods of assessment to evaluate effectiveness of marketing strategies & campaigns. — Writes purposeful “on-message” content for feature articles, news articles, web content, and more.

Attended legislative committee meetings and hearings; assisting representative caucuses in preparing, testifying, researching, and tracking legislation with an impact on constituents. Drafted legislative correspondence, managed communications with the media and prepared assigned representative for press interviewsWorked in tandem with offices of Senator Rodney Ellis, Rep. Borris Miles, to move forward on their agendas.Conducted research on existing and anticipated issues affecting constituentsWrote comprehensive reports on issues relevant to dog incidents within the districtContributed to consulting projects underway within the district which seemed to produce health hazardsAssisted in the review of the Texas budget billPerformed strategic communications outreach through designed newsletter to improve constituent relations, communicate emerging issues and expectations.Revised policies and standard operating procedures for constituent outreachAnalyzed data on Children’s Health Insurance Program (CHIP) bill.

Worked with Senior Communications and Engagement Leads in an effort to create written content for internal and external communications. Conducted research. Maintained an editorial and publication production calendar and maintained internal client lists.Researched for purposes of procurement and client acquisitions within specific regions.News and features writer for the SPI Online Publication for the Texas Government Insider.