Ron Piskula Email & Phone Number

Chapel Hill, Nc, Us

Arlington, Virginia, Us

Cheseaux-Sur-Lausanne, Vd, Ch

- Develops compelling B2B and B2C content for distribution across a wide variety of digital marketing channels.- Writes, edits and publishes an array of content from technical case studies, whitepapers, web copy, bylined articles, to blog and social media posts.- Assists internal team with strategic messaging initiatives that infuse consistent branding across the corporate website, lead generation, email, and other paid media advertising.- Drives targeted media relations efforts within a variety of market segments to generate awareness, educate, and accelerate sales.- Collaborates with a dynamic team of designers, engineers, salespeople, and more while working with partners in the U.S. and Switzerland.- Manages daily social media activity including planning, post creation, and scheduling, external story identification, community management, and reporting. - Stays on top of digital trends, emerging technologies, and new tools to continually improve and maintain senseFly's position as the worldwide leader in fixed-wing mapping drones.

- Drives the marketing and commercial launch strategies for four global companies via highly integrated communications.- Leverages digital and social insights to monitor competitive activity, providing executives with timely recommendations. - Facilitates executive-level strategic branding and messaging sessions with teams across multiple levels of organization.- Develops digital and print advertising campaign strategies to support seasonal promotional efforts and commercial launches.- Engages cross-functional teams within the agency to collaborate and execute integrated marketing communications plans.- Manages and develop a diverse staff while cultivating strong relationships with stakeholders and external vendor partners.- Champions efficient project management between agency partners while leading organizational change management initiatives.- Designs high profile corporate-level presentations for executive leadership, tailoring for internal and external audiences.- Provides day-to-day marketing counsel and agency management while supporting long-term business goals and objectives.

- Drove public relations and marketing communications for Syngenta U.S., a global leader in agriculture and sustainability.- Developed integrated strategic communications plans, aligning business goals and objectives to effective marketing tactics.- Led agency account team to execute research, social listening and insights analysis, writing, media relations monitoring.- Fostered relationships with regional and national news media while also communicating across digital and social media outlets.- Advised marketing leads on emerging issues and trends, preparing internal and external crisis communications response plans.- Provided strategic talking points, media training to key stakeholders for consistent message delivery to industry influencers.- Consulted with university extension partners, the U.S. Department of Agriculture and the Environmental Protection Agency.

Always feeding a passion for writing and photography, I infuse my seasoned public relations background and brand marketing strategy into everything I touch, write or photograph.- Researched and wrote strategic sales playbook while providing creative direction for production layout and training.- Consulted with agency and client partners regarding development of marketing and communications plans.- Provided public relations consultation, brand asset management and messaging services to local organizations.- Analyzed the social-economic impact of a high-profile commercial development project within the Milwaukee area.- Provided recommendations to client partners regarding public affairs best practices, strategic planning and marketing.- Researched, identified and monitored trends which are relevant to business and community relations.

Milwaukee, Wisconsin, Us

At Bader Rutter & Associates, I managed the day-to-day integrated marketing strategies and public relations communications for one of the nation's leading agricultural chemical companies.- Provided strategic direction on various marketing tactics for a global manufacturer of agricultural bio-technologies.- Served as the focal point for day-to-day project management required to service client's public relations efforts.- Facilitated development and organization of multiple marketing and communications plans, branding and project samples.- Fostered brand awareness by creating business-motivated content for newsrooms, websites, magazines and e-newsletters.- Coordinated media events and produce videos to help companies tell their story or address key business issues.

Us

In a role that taught me how to wear many hats at Insight Marketing, I managed the marketing efforts and media relations for a top manufacturer of industrial welding equipment.- Developed and managed targeted media campaigns for several business-to-business Fortune 100 companies.- Fostered and maintained relationships with individual editors of 800+ trade magazines, consumer and industry media.- Grew exposure for client’s brand/core messages to trade and online media averaging 121-million impressions annually.- Measured online brand perception and customer sentiment through various analytic tools and benchmarking software.

- Provided consultation to executives regarding technology, manufacturing, and logistics solutions.- Collaborated with clients such as IBM, PeopleSoft, and JD Edwards on different aspects of targeted marketing campaigns.- Leverage topical knowledge through market research and dynamic campaign planning with call center teams.

Feeding my interests in technology, I was responsible for providing creative design layout and execution of the marketing and promotional activities for several enterprise-level software brands.- Provided creative design layout for direct mail promotions and advertising campaigns for new product launches.- Contacted key industry media publications to foster brand awareness and generate product buzz.- Conducted Industry and trend analysis to research areas of new market penetration for specific products.

- Aided the Governors’ Tax Team on policy communication.- Facilitated discussion and policy clarification through various means of constituent relations.- Participated in legislative meetings and collaboration with the media.

Whitewater, Wi, Us

- Designed university publications as well as outer university materials.- Managed and promoted inter office operations.- Compiled extensive Wisconsin-based media lists and records for the Office of News & Public Affairs.

Whitewater, Wi, Us

- Provided analytical problem-solving skills to a community of 68 co-ed residents, served as liaison to the Office of ResLife.- Led team in the marketing and promotion of community-building programs while upholding the image of the university.- Specialized in interpersonal, verbal and written forms of advising, while using time management and counseling techniques.

Lake Buena Vista, Florida, Us

- Managed guest relations and safety of visitors to Blizzard Beach, the largest waterpark within Walt Disney World Resorts.- Earned The Ducktorate; highest degree in Disney’s Business Management Program, which teaches leadership techniques.- Embraced core values of the company’s synergetic approach to ensuring a quality cast/guest/business experience.- Leveraged numerous corporate resources in the study of Disney’s successful business paradigm.- Cross-Trained at additional locations in Disney Parks & Resorts to enhance learning experience: Corrnado Springs Resort, ESPN Wide World of Sports Complex.- Coordinated event support for large athletic groups and served the Atlanta Braves in multiple game-day functions.

P.O. Box 347 Elkhorn, Wi, Us

- Represented the Wisconsin Historical Society by educating guests on the daily life of immigrants in 19th century Wisconsin.- Entertained thru turn-of-the-century games, crafts and farming techniques at the Caldwell Hall Education Center.- Utilized fire, iron and historic storytelling to spark the imaginations of visitors at the Grotelueschen Blacksmith Shop.