Ron Welch Email and Phone Number
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VALUE PROPOSITION► I am highly effective in sales operations leadership, with extensive experience securing increased revenue and profit within the Merchandising Solutions industry.► My success is driven by my ability to build strategies that increase revenue while improving market share and sales effectiveness, with experience targeting major Fortune 500 corporations.SUMMARY► Engaging Sales Operations and Marketing Executive possessing a winning blend of subject matter expertise, skill in team leadership, and practical experience. Natural skills in driving revenue growth and brand visibility in challenging markets. ► Leverages a unique mix of strategic and analytical expertise, consistently exceeding performance and revenue goals by aligning the effort of strong teams with organizational objectives. ► Significant experience in the POP Merchandising Solutions industry with focused areas within POP Printing, Fresh Area Merchandising, Store-wide POP, Visual Merchandising, Loss Prevention Systems, and Custom Design Solutions. LEADERSHIP HIGHLIGHTS★ Sales, Marketing, and Design Services leader for the #9 ranked POP Company. Responsible for the entire Sales, Marketing, and Design personnel at KDM.★ Directed a team of national and regional account managers meeting the needs of Fortune 500 clients, skyrocketing team revenue increase of $12.5MM, while individually contributing $4.3MM in sales revenue.★ Personally led increased penetration into a key account, increasing account-level sales from $2.7MM to $4.3MM; recognized as Salesperson of the Year.★ In a prior role as National Account Manager, oversaw an $18.7M client account, increasing business to $24M.★ Team leader for the Kroger, Target, Albertsons, Safeway, and Supervalu accounts.☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲Specialties: Sales, Sales Management, Marketing, Business Development, Revenue Growth, Account Management, Merchandising Solutions, Consultative Sales, Account Penetration, Territory Management
Wbp
View- Website:
- wbp-co.com
- Employees:
- 224
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Principal Managing PartnerWbp Feb 2011 - PresentUnion, Kentucky, United States★ Commercial and Residential Property Management Services.
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National Sales ManagerKdm Pop Solutions Group Mar 2019 - Apr 2021Cincinnati, Ohio★ Served as the Sales, Marketing, and Design Services leader for this leading retail innovative POP company. Building on 50 years of customer-centered experience, KDM is your full-service retail marketing supply chain partner. KDM will help you maximize in-store impact, increase year-over-year sales, and build brand recognition to "Market Smarter". -
National Account ManagerRr Donnelley Jul 2018 - Mar 2019Union, Kentucky, United States★ RR Donnelley offers a comprehensive portfolio of innovative retail-specific capabilities, solutions, services and technologies that focus on all communication channels to engage retail consumers.Our broad suite of retail solutions are designed to help brands better attract, enlighten and engage consumers everywhere—in-store, at home or on-the-go. In today's competitive environment, brands need new and innovative solutions to showcase products in ways that convert shoppers into buyers and RR Donnelley can help provide these solutions. -
Director Of Sales, National AccountsMcrae Imaging Inc. Nov 2017 - Jul 2018Union, Ky.★ Served as an independent contractor for a leading North America manufacturer of fabric printing, LED light boxes, silicone-edged graphics, and point of purchase displays. ★ Focus clients consisted of the Architectural Design, CPG, Marketing Agencies, Retail, and Trade Show channels.★ Responsible for new business development for the Mid-Atlantic, Midwest, Northeast, and Southeast regions. -
Director Of Sales, Supermarket And General RetailFfr Merchandising Oct 2012 - Oct 2017Florence, Ky.★ Managed a team of national and regional account managers meeting the merchandising product needs of Fortune 500 grocers and other retailers. Responsible for developing, managing, and leading the execution of the company's strategic initiatives. Oversaw budgeting, forecasting, and cross-functional alignment on projects, while maintaining a National Account.★ Over tenure, improved team revenue production from $7M to $12.5M, while personally managing a key client to increase account-level sales from $2.7M to $4.3M.★ Worked with Marketing to build strategies to increase visibility and generate leads, including direct mail and email marketing campaigns.★ Responsible for designing a POP display that uses loss prevention technology to prevent the theft of razor cartridges, forecasted to generate $1.2MM in revenue in 2017.★ Led the sales efforts of a chain-wide roll out of a POP roller shelving system for 1100 stores. Increasing the account revenue by $1.3MM.★ Recognized as Salesperson of the Year in 2013, delivering a 140% increase in revenue.☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ABOUT FFR MERCHANDISINGSince 1962, FFR Merchandising, Inc. has been leading the industry in providing quality, cost-effective, high-impact merchandising solutions designed to increase sales, strengthen brand identity, create awareness and improve product and category management at the point of sale. -
Director Of Fresh Area MerchandisingFfr Merchandising Dec 2011 - Oct 2012Wilder, Ky★ Worked with teams on outside sales representatives, orchestrating training to build skills in selling merchandising products tailored for the perishable departments of supermarkets and grocery stores, representing a $48MM category.★ Hosted sales presentations to clients showing the ROI of the company’s low-profile shelving system that allowed for more vertical space in the Produce area.★ Improved Fresh Area Merchandising sales by $5.28MM, along with a 43% gain in pipeline activity.★ Commercialized +75 new products.★ Promoted to Director of Sales, Supermarket and General Retail after 11 months.
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Field Marketing ManagerFfr Merchandising Feb 2010 - Dec 2011Wilder, Ky★ Key member of the Strategic Marketing Operations and Planning committee with Senior Leadership Team. Generating Strategic Plans for the Fresh Area Merchandising products.★ Responsible for a nationwide territory, promoting a product portfolio of 4000+ SKUs for POS items.★ Trained and participated in sales teams presentations to key strategic accounts as part of FFR's client sales and revenue growth strategies.★ Maintained sales responsibility for a national account, increasing revenue from $795K to $2.7MM.★ Promoted to Director of Fresh Area Merchandising.
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National Account ManagerFfr Merchandising Jan 2009 - Jan 2010Wilder, Ky★ Team Leader and National Account Manager for the Kroger account.★ Managed a key national account valued at $18.7M in annual revenue, working with client teams to build mutually beneficial strategies.★ Increased penetration to reach $24M in account revenue.★ Promoted to Field Marketing Manager after one year.
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District Sales ManagerFfr Merchandising May 2008 - Dec 2008Wilder, Ky★ Team Leader for the Albertsons, Safeway, Winn Dixie, and Publix accounts.★ Improved territory sales from $1.8M to $3.2M.★ Promoted to National Account Manager after 8 months.
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National Account ManagerFfr Merchandising Jan 2003 - May 2008Wilder, KyAs of May 30, 2008, Display Specialties, Inc. was acquired by FFR Merchandising.★ Managed a key national account mass merchant increasing revenue from $26K to $1.4MM.★ Managed a division of a key national account grocer increasing revenue from $150K to $2.1MM, while managing a territory exceeding $9.2MM.★ Team Leader and National Account Manager for the Albertsons, Safeway, Target, and Supervalu customer accounts.★ Worked with an internal team comprised of customer support, project managers, and engineers to manage and grow large customer accounts. ★ 2005 Sales Person of the Year, 180% sales increase.☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ABOUT DISPLAY SPECIALTIES, INC.Display Specialties, Inc. provides merchandising and equipment solutions to retail chains and food companies in the United States and internationally. It offers solutions, such as shelving, merchandisers, replacement systems, side cases, bowls, platters, trays, pedestals, equipment and fixtures, food preparation, meat and cheese displays, signage, utensils, specialty stands and displays, containers and vases, nesting tables, smallwares, shave products, infant formula, case inserts, dividers and fencing, baskets, crates, barrels, case sets, platters, and apparel. The company provides solutions in various product categories.
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Territory Account ManagerFfr Merchandising Jan 1999 - Dec 2003Wilder, Ky.★ Over tenure, boosted sales revenue from $1.1MM to $5.8MM in territory.★ Provided merchandising and equipment solutions to retail chains and food companies in the United States and internationally. Product portfolio included supermarket merchandising displays and supplies such as shelving, foodservice smallwares, and loss prevention fixtures. ★ Prospected for new business opportunities and when applicable, managed and grew accounts within assigned territory (mid-west and west coast). Territory clients included various Kroger divisions, Supervalu, Spartan, Meijer, Giant Eagle, Food Lion, among others.★ Worked with an internal team comprised of customer support, project managers, and engineers to manage and grow large customer accounts.★ Promoted to National Account Manager.
Ron Welch Skills
Ron Welch Education Details
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Master Of Business Administration, Devoe School Of Business -
Gatton School Of Business And Economics
Frequently Asked Questions about Ron Welch
What company does Ron Welch work for?
Ron Welch works for Wbp
What is Ron Welch's role at the current company?
Ron Welch's current role is Principal Managing Partner.
What is Ron Welch's email address?
Ron Welch's email address is ro****@****ail.com
What is Ron Welch's direct phone number?
Ron Welch's direct phone number is (800) 422*****
What schools did Ron Welch attend?
Ron Welch attended Indiana Wesleyan University, University Of Kentucky.
What are some of Ron Welch's interests?
Ron Welch has interest in Boating, Children, Cincinnati Bengals, Uk Basketball, Civil Rights And Social Action, Cincinnati Reds, Emerging Trends, Environment, New Technologies, Reds.
What skills is Ron Welch known for?
Ron Welch has skills like Retail, Sales, P&l Management, Account Management, Sales Management, Sales Operations, New Business Development, Product Development, Strategic Planning, Business Development, Project Management, Team Building.
Who are Ron Welch's colleagues?
Ron Welch's colleagues are Madhumoy Chatterjee, Sk Oli, Samir Kumar Mahata, Ganesh Das, Sabir Mondal, Beauti Mandal, Surajit Das.
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