Roohi Shaikh Email and Phone Number

Communications strategy, stakeholder relations and management, content creation

Think Ink Communications is an innovative PR startup where I worked in the middle management, leading a mid sized team to deliver high impact news coverage and develop communication strategies for Technology, Media & Entertainment clients. We developed disruptive campaigns to engage audiences by creating a niche for clients and effectively used digital tools to leverage the brand`s storyline. Key achievements:- Built client reputations by way of developing influencer and media networks thereby increasing PR evaluation and media coverage by almost 3x for clients- Positioned startup clients as thought-leaders to increase likability and demonstrate expertise by way of developing white papers, creating tailor-made strategies and pioneering campaigns- Started working in November 2015 with 4 clients and was leading client servicing for 14 accounts by the time I completed my tenure in November 2016Key clients - South Asia's largest digital media network Culture Machine, entrepreneur and media baron Ronnie Screwvala, UpGrad, Swades Foundation, Mpower and Mpower Foundation, Neerja Birla, POKKT, Arrival (2016 movie directed by Denis Vileneuve) among others

My time as an Associate Manager at ActiMedia Pvt Ltd, a leading boutique PR firm in India, was characterized by taking on a leadership role, supervised work on accounts and developed human capital.Key achievements and role description include: - Led client servicing, planning and conceptualization of national level PR strategies and their execution for close 15+ brands ranging from retail, beauty, corporate, hospitality and media sector- Led network planning, development of influencer relations and development of key communication collateral for clientsKey Clients - Disney (India) Consumer Products, Vichy Laboratoires, La Roche-Posay, Dessange Paris, Lavie, LimeRoad.com, Inorbit Malls, Chernin Asia Media, Hotel Sahara Star, Madhouse India, Mobile Marketing Association (India), Forevermark India, Platinum Guild International

Moved to the firm's headquarters to service clients and learn from the leaders in the organization. Key responsibilities include:- Assist in client servicing on 30+ accounts in two years with clients ranging from retail, beauty, hospitality and the media sector.- Assisted in network planning and conceptualization of national level PR strategies along with their execution - Built media and influencer relations, led documentation and drafting key communication collateral for clientsKey clients - L'Oreal Paris, L'Oreal Professionnel, Disney (India) Consumer Products, Creyate.com, Enrich Salons, Fluence, Graphic India, Milestone Brandcom, Varuna D Jani and movie releases such as Step Up: All In and The Last Witch Hunter among others

My key responsibilities included client servicing, media relations and drafting communication collaterals for leading apparel brandsKey clients - PUMA India, RUOSH, Sahara Force India, Reebok etc.