Roohi Shaikh Email and Phone Number

• Identifying & conceptualizing Campaigns strategies for brands • Designing, Organizing & Executing campaigns with Budgets & Brand KPI’s• Securing & training talents on sales, grooming & store guidelines for each campaign across all levels• Ensuring all deadlines are being met as per CPS Tracking • Monitoring all outlets & resources to produce quality content for execution • Ensuring campaign concept & creatives are generated on all levels of execution – Retail (Promotional areas, regular aisles), E-commerce (Online platforms) • Keeping all brand activations in line with Economic department rules & regulations• Procuring all relative ED & Municipality approvals for campaigns across all levels (In-store execution, retailers, digital draws, raffle draws, in-mall executions etc). • Monitoring & Analyzing results post completion of every campaign to understand success rates & improvise for future • Working with different creative agencies, procurement teams etc on executing a successful campaign

Brands worked with:Samsung, HP, Kaspersky, Fairy, Head & Shoulders, Ariel, Tide, Pantene, Olay, Wella, Herbal Essence, Downy, Febreze, Gillette, Oral B, Always, Braun, Venus, Lacoste, Beam Wallet, GLAD, Kraft, Jawbone, Jabra, Doux, Heinz, Clorox, Souq.com, Clarins, Gaviscon, Jergens, MARS, Wrigleys – Extra, Skittles & Rani Build strategy for Brands with Market, shopper & consumer knowledge to achieve Brand set KPI’s – ROI, Reach, Awareness, knowledge etc depending on their brief Set Principles for all BTL Activations with Brand teamsSuggest Touch points depending on various factors: TG, Channel & priorities of the brand.Turn concepts to campaigns with effective results Bring in innovation & creative development strategy within brands.Work with Brands together on Budget planner for BTL ActivationsCreate Case Studies based on executions & effective Market ResearchMonitor Ongoing Competition & Report to respective BrandsTrack Reports – Brand Performance, Quarterly & Yearly comparisons (Share scenarios to what happened better than previous years)Client Relationship Management: Existing & New within the teamYearly/Quarterly Budget & cost optimization trackers for brand teamsReview meetings with ABM & Senior Brand managers on ongoing projects Hiring & training of team members depending on the briefSharing proposals with clients on RFQsManage & lead the marketing dept Delegate tasks & define roles of team members Set KPI’s & EvaluationManage Dept goals with team members: Weekly, Monthly & QuarterlyWeekly, Monthly &Quarterly connect on targets achieved for Depts & solutions for achieving targetsWeekly review meetings on ongoing jobs & upcoming pipeline plan Financial Budget planner for Marketing Division – Quarterly & Yearly plannerMonitor all executions under the dept for Brand ActivationsVendor Relationship Management across GCC (Partners & Supplier)Maintain relations & negotiations with suppliers

Projects Incharge ofHewlette PackardKasperskyResponsibilities:  - Improve the operational systems, processes and policies in support of organizations mission -- specifically, support better management reporting, information flow and management, business process and organizational planning.  Manage and increase the effectiveness and efficiency of Support Services (Marketing) through improvements to each function as well as coordination and communication between support and business functions.  Play a significant role in long-term planning, including an initiative geared towards operational excellence  Organization of fiscal documents.  Regular meetings with Executive Director around fiscal planning.  Supervise and coach office manager on a weekly basis. Creates and executes project work plans and revises as appropriate to meet changing needs and requirements. Identifies resources needed and assigns individual responsibilities. Manages day-to-day operational aspects of a project and scope. Reviews deliverables prepared by team before passing to client. Effectively applies our methodology and enforces project standards. Prepares for engagement reviews and quality assurance procedures. Minimizes our exposure and risk on project. Ensures project documents are complete, current, and stored appropriately

1) Wedding Planner2) Providing a complete solution to organize & manage an entire event as per client requirement3) Sponsorship Management4) Artist Management5) Create A Marketing plan for each Event6) Providing different concepts and ideas for Movie Premieres

1) Responsible in handling Sponsor’s2) Responsible in creating Marketing Campaigns for the event3) Overall Coordination in Organizing the Event

1) Preparing Quotation and Local Purchase Orders2) Responsible for all Clerical and Receptionist work such filling, handling calls on front desk3) Responsible for Accounting (Knowledge of TALLY & CRM)• Recovery of payments (Collection process) • History of incoming and outgoing cheques, • Prepared payment vouchersDuties & Responsibilities as a Sales Coordinator: (Promoted)1) Handling the entire existing local sales market2) Pricing done for Local Purchase Orders, Quotes etc.3) Maintaining good customer Relationship