Roohi Bhatia

Roohi Bhatia Email and Phone Number

Director, Strategy and Operations at Civic Studios @ Civic Studios
bombay, maharashtra, india
Roohi Bhatia's Location
Mumbai Metropolitan Region, India
Roohi Bhatia's Contact Details

Roohi Bhatia work email

Roohi Bhatia personal email

About Roohi Bhatia

A generalist with a creative soul, I am invigorated by the intersections of gender, sexuality, popular culture, media design, and driving sustainable change. My work experience of 13 years varies across creative production, content strategy, research, operations, and PR, across the development and corporate sectors. I am passionate about using media to make people see, think and do things in fresh, new ways. I have developed fiction content, digital campaigns, research studies, and rural SMS interventions for organizations like Marico, Unilever, Geneva Global, and Point of View. Currently, I am the Director of Strategy and Operations at Civic Studios, the Mumbai and London based media production company that creates entertainment for social change. I play a central role in honing the company’s content and impact strategy & partnerships, ensuring cross functional efficiency and innovation, and evaluating untapped areas for growth. I have a B.Sc. degree in Economics, Politics and International Studies from University of Warwick, UK, and an M.Sc. in Gender, Media, and Culture from London School of Economics, UK. My free time is spent learning Kathak, overthinking, and spending time with dogs and nature.

Roohi Bhatia's Current Company Details
Civic Studios

Civic Studios

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Director, Strategy and Operations at Civic Studios
bombay, maharashtra, india
Website:
civicstudios.com
Employees:
4
Roohi Bhatia Work Experience Details
  • Civic Studios
    Director Of Strategy & Operations
    Civic Studios May 2023 - Present
  • Civic Studios
    Head Of Strategy And Development
    Civic Studios Apr 2022 - Jun 2024
    Mumbai
  • Civic Studios
    Content Manager
    Civic Studios Jan 2019 - Mar 2022
    Mumbai Area, India
    - First employee and Strategy & Ops lead at Civic Studios, a start-up production house aimed at creating mainstream fiction entertainment content that makes democracy work better (www.civicstudios.com)- Building core foundational capabilities across content strategy & development, audience & field research, HR, marketing & comms, operations, community relations in media & social justice networks- Creative development of the studio’s first fiction projects on ‘accessing justice against domestic violence
  • Re-Link Consulting
    Content Manager
    Re-Link Consulting Mar 2017 - Dec 2018
    Mumbai Area, India
    • Designing an Internal Comms program for a global telecom giant to address gender bias in the workplace. Responsibilities included diagnostics study and cross-format content creation • Revamped the LinkedIn presence for the founder, as a thought leader in the Diversity & Inclusion space. Responsibilities included content strategy and editing.
  • Geneva Global
    Program Manager
    Geneva Global Feb 2018 - Sep 2018
    Mumbai Area, India
    • Led the pilot of an SMS-based communications program, targeted at adolescent girls working in mills across Tamil Nadu, India, to evaluate scale up potential across South India • Oversaw the development of culturally nuanced, peer-like & informative SMS content aimed at increasing the girls’ knowledge of labour rights & self-development• Other responsibilities included on-ground collaboration with multiple local partner organizations, SMS delivery system design, and qualitative & quantitative research design
  • Point Of View (Non-Profit)
    Communications Manager
    Point Of View (Non-Profit) Jun 2017 - Sep 2018
    Mumbai Area, India
    • Led communications strategy & execution on Facebook, Twitter & Instagram for Point of View (@POVMumbai), an Indian non-profit working at the intersection of gender, sexuality, technology and disability• Won a Social Media for Empowerment Award (2018) in the Citizen Media & Journalism category• Spearheaded a 3-week no-logo, social media campaign for IDAHOBIT 2018; reached 1.8 Mn people; inspired 52 co-hosts and 45+ community influencers to share their voices; created safe space for queer Indians to share their stories
  • Marico Limited
    Content Manager
    Marico Limited Sep 2015 - Sep 2018
    Mumbai Area, India
    • Established the Digital Content function under the PR & Content Centre of Excellence for Marico India • Key projects included Hairsutras, a non-branded, hair beauty website, Fit Foodie, Saffola's recipes website, Parachute Advased Body Lotion's Coconut Twirl music video• Won the Silver & People’s Choice Award for ‘Best use of PR & Content’ at Marico Marketing Awards 2017
  • Firefly Millward Brown
    Qualitative Research Executive
    Firefly Millward Brown Feb 2015 - Aug 2015
    Mumbai Area, India
    • Managed qualitative research projects spanning concept testing, communication evaluation, consumer usage & attitudes, & product testing, across a range of categories like Foods, Personal Care, Water Purification, and Household Care, across markets in India, Indonesia, Nigeria and Uganda
  • Mavenmagnet
    Qualitative Research Strategist
    Mavenmagnet Jan 2015 - Feb 2015
    Mumbai
    • Executed social media- based market research to draw out insights for international clients across the Automotive and Retail sectors• Employed state-of-the-art Conversational Research techniques to qualitatively analyze relevant social media conversations and map consumer sentiments towards client brands• Responsible for the quality check of analysis to ensure accuracy and consistency in insights mining
  • Self- Employed
    Content Writer
    Self- Employed Jan 2013 - Aug 2013
    Mumbai
    • Devised creative, strategic content solutions for clients spanning FMCG, Hospitality, Media & Entertainment, Consulting, Social Development, Fashion, & Sex Positivity• Written content in long & short form for websites, social media, articles, press releases, brochures, look books, product descriptions, internal comms, letters, & video scripts
  • Perfect Relations
    Image Executive
    Perfect Relations Feb 2011 - Nov 2012
    Mumbai Area, India
    • Part of the Consumer practice, handling the brand and corporate PR mandate of Marico Ltd. and Diageo India; also worked on projects for Sunburn Goa Festival 2011 and launch of Grand Hyatt Goa • Headed content creation for all clients, where key brand messages were integrated in strategic ways to produce quality content
  • Linopinion Pr
    Trainee
    Linopinion Pr Aug 2010 - Feb 2011
    Mumbai
    • Part of the Entertainment & Lifestyle practice, assisting in the PR mandate of Viacom 18 Ltd., Allied Blenders & Distillers Ltd., & Starwood Hotels & Resorts• Created engaging content that met clients’ strategic objectives, across a range of formats like tune-ins, gossip notes, press releases, and feature articles • Key responsibilities included nurturing meaningful media relations, staying up-to-date on industry intelligence, and maintaining coverage folders, cost benefit reports and competition analysis reports

Roohi Bhatia Skills

Publicity Public Relations Media Relations Content Development Content Writing Copywriting Press Releases Academic Writing Copy Editing Proofreading Qualitative Research Reputation Management Corporate Communications Content Strategy Event Management Marketing Strategy Social Media Brand Management Market Research Advertising

Roohi Bhatia Education Details

Frequently Asked Questions about Roohi Bhatia

What company does Roohi Bhatia work for?

Roohi Bhatia works for Civic Studios

What is Roohi Bhatia's role at the current company?

Roohi Bhatia's current role is Director, Strategy and Operations at Civic Studios.

What is Roohi Bhatia's email address?

Roohi Bhatia's email address is ru****@****ail.com

What schools did Roohi Bhatia attend?

Roohi Bhatia attended The London School Of Economics And Political Science (Lse), University Of Warwick.

What are some of Roohi Bhatia's interests?

Roohi Bhatia has interest in Vintage Fashion, Economic Empowerment, Education, Fitness, Music, Kathak (Indian Classical Dance), Feminist Media Critique, Philosophy.

What skills is Roohi Bhatia known for?

Roohi Bhatia has skills like Publicity, Public Relations, Media Relations, Content Development, Content Writing, Copywriting, Press Releases, Academic Writing, Copy Editing, Proofreading, Qualitative Research, Reputation Management.

Who are Roohi Bhatia's colleagues?

Roohi Bhatia's colleagues are Mahvash L., Shrey Jain, Nishkal Vaidya, Hasri Hemnani, Prakhar Singh, Shivani M Vyas, Anushka Shah.

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