Roohi Bhatia Email and Phone Number
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A generalist with a creative soul, I am invigorated by the intersections of gender, sexuality, popular culture, media design, and driving sustainable change. My work experience of 13 years varies across creative production, content strategy, research, operations, and PR, across the development and corporate sectors. I am passionate about using media to make people see, think and do things in fresh, new ways. I have developed fiction content, digital campaigns, research studies, and rural SMS interventions for organizations like Marico, Unilever, Geneva Global, and Point of View. Currently, I am the Director of Strategy and Operations at Civic Studios, the Mumbai and London based media production company that creates entertainment for social change. I play a central role in honing the company’s content and impact strategy & partnerships, ensuring cross functional efficiency and innovation, and evaluating untapped areas for growth. I have a B.Sc. degree in Economics, Politics and International Studies from University of Warwick, UK, and an M.Sc. in Gender, Media, and Culture from London School of Economics, UK. My free time is spent learning Kathak, overthinking, and spending time with dogs and nature.
Civic Studios
View- Website:
- civicstudios.com
- Employees:
- 4
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Director Of Strategy & OperationsCivic Studios May 2023 - Present -
Head Of Strategy And DevelopmentCivic Studios Apr 2022 - Jun 2024Mumbai -
Content ManagerCivic Studios Jan 2019 - Mar 2022Mumbai Area, India- First employee and Strategy & Ops lead at Civic Studios, a start-up production house aimed at creating mainstream fiction entertainment content that makes democracy work better (www.civicstudios.com)- Building core foundational capabilities across content strategy & development, audience & field research, HR, marketing & comms, operations, community relations in media & social justice networks- Creative development of the studio’s first fiction projects on ‘accessing justice against domestic violence
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Content ManagerRe-Link Consulting Mar 2017 - Dec 2018Mumbai Area, India• Designing an Internal Comms program for a global telecom giant to address gender bias in the workplace. Responsibilities included diagnostics study and cross-format content creation • Revamped the LinkedIn presence for the founder, as a thought leader in the Diversity & Inclusion space. Responsibilities included content strategy and editing. -
Program ManagerGeneva Global Feb 2018 - Sep 2018Mumbai Area, India• Led the pilot of an SMS-based communications program, targeted at adolescent girls working in mills across Tamil Nadu, India, to evaluate scale up potential across South India • Oversaw the development of culturally nuanced, peer-like & informative SMS content aimed at increasing the girls’ knowledge of labour rights & self-development• Other responsibilities included on-ground collaboration with multiple local partner organizations, SMS delivery system design, and qualitative & quantitative research design -
Communications ManagerPoint Of View (Non-Profit) Jun 2017 - Sep 2018Mumbai Area, India• Led communications strategy & execution on Facebook, Twitter & Instagram for Point of View (@POVMumbai), an Indian non-profit working at the intersection of gender, sexuality, technology and disability• Won a Social Media for Empowerment Award (2018) in the Citizen Media & Journalism category• Spearheaded a 3-week no-logo, social media campaign for IDAHOBIT 2018; reached 1.8 Mn people; inspired 52 co-hosts and 45+ community influencers to share their voices; created safe space for queer Indians to share their stories
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Content ManagerMarico Limited Sep 2015 - Sep 2018Mumbai Area, India• Established the Digital Content function under the PR & Content Centre of Excellence for Marico India • Key projects included Hairsutras, a non-branded, hair beauty website, Fit Foodie, Saffola's recipes website, Parachute Advased Body Lotion's Coconut Twirl music video• Won the Silver & People’s Choice Award for ‘Best use of PR & Content’ at Marico Marketing Awards 2017 -
Qualitative Research ExecutiveFirefly Millward Brown Feb 2015 - Aug 2015Mumbai Area, India• Managed qualitative research projects spanning concept testing, communication evaluation, consumer usage & attitudes, & product testing, across a range of categories like Foods, Personal Care, Water Purification, and Household Care, across markets in India, Indonesia, Nigeria and Uganda -
Qualitative Research StrategistMavenmagnet Jan 2015 - Feb 2015Mumbai• Executed social media- based market research to draw out insights for international clients across the Automotive and Retail sectors• Employed state-of-the-art Conversational Research techniques to qualitatively analyze relevant social media conversations and map consumer sentiments towards client brands• Responsible for the quality check of analysis to ensure accuracy and consistency in insights mining -
Content WriterSelf- Employed Jan 2013 - Aug 2013Mumbai• Devised creative, strategic content solutions for clients spanning FMCG, Hospitality, Media & Entertainment, Consulting, Social Development, Fashion, & Sex Positivity• Written content in long & short form for websites, social media, articles, press releases, brochures, look books, product descriptions, internal comms, letters, & video scripts
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Image ExecutivePerfect Relations Feb 2011 - Nov 2012Mumbai Area, India• Part of the Consumer practice, handling the brand and corporate PR mandate of Marico Ltd. and Diageo India; also worked on projects for Sunburn Goa Festival 2011 and launch of Grand Hyatt Goa • Headed content creation for all clients, where key brand messages were integrated in strategic ways to produce quality content -
TraineeLinopinion Pr Aug 2010 - Feb 2011Mumbai• Part of the Entertainment & Lifestyle practice, assisting in the PR mandate of Viacom 18 Ltd., Allied Blenders & Distillers Ltd., & Starwood Hotels & Resorts• Created engaging content that met clients’ strategic objectives, across a range of formats like tune-ins, gossip notes, press releases, and feature articles • Key responsibilities included nurturing meaningful media relations, staying up-to-date on industry intelligence, and maintaining coverage folders, cost benefit reports and competition analysis reports
Roohi Bhatia Skills
Roohi Bhatia Education Details
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High Merit
Frequently Asked Questions about Roohi Bhatia
What company does Roohi Bhatia work for?
Roohi Bhatia works for Civic Studios
What is Roohi Bhatia's role at the current company?
Roohi Bhatia's current role is Director, Strategy and Operations at Civic Studios.
What is Roohi Bhatia's email address?
Roohi Bhatia's email address is ru****@****ail.com
What schools did Roohi Bhatia attend?
Roohi Bhatia attended The London School Of Economics And Political Science (Lse), University Of Warwick.
What are some of Roohi Bhatia's interests?
Roohi Bhatia has interest in Vintage Fashion, Economic Empowerment, Education, Fitness, Music, Kathak (Indian Classical Dance), Feminist Media Critique, Philosophy.
What skills is Roohi Bhatia known for?
Roohi Bhatia has skills like Publicity, Public Relations, Media Relations, Content Development, Content Writing, Copywriting, Press Releases, Academic Writing, Copy Editing, Proofreading, Qualitative Research, Reputation Management.
Who are Roohi Bhatia's colleagues?
Roohi Bhatia's colleagues are Mahvash L., Shrey Jain, Nishkal Vaidya, Hasri Hemnani, Prakhar Singh, Shivani M Vyas, Anushka Shah.
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Roohi Bhatia
Looking For Hr Process/Recruit Ment/ Open For Coordination Roles In Melbourne VictoriaCanterbury, Vic1gmail.com -
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