Roopsi Gupta

Roopsi Gupta Email and Phone Number

Assistant Marketing Manager @BOIMF @ Bank of India Mutual Fund
Roopsi Gupta's Location
Mumbai, Maharashtra, India, India
About Roopsi Gupta

Roopsi Gupta is a Assistant Marketing Manager @BOIMF at Bank of India Mutual Fund. They possess expertise in leadership, product marketing, writing, direct marketing, social media and 38 more skills.

Roopsi Gupta's Current Company Details
Bank of India Mutual Fund

Bank Of India Mutual Fund

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Assistant Marketing Manager @BOIMF
Roopsi Gupta Work Experience Details
  • Bank Of India Mutual Fund
    Assistant Marketing Manager
    Bank Of India Mutual Fund Aug 2024 - Present
    Mumbai, Maharashtra, India
  • 5Paisa
    Associate Brand Manager
    5Paisa Apr 2022 - Jun 2024
    Mumbai, Maharashtra, India
    • Executing end-to-end campaigns for diverse products such as F&O, ETF, and API tools, achieving a month-on-month growth of 5% and boosting product awareness• Coordinating with advertising agencies to ensure timely delivery of performance creatives, social media creatives, and other content, contributing to social media engagement metrics by 10%• Monitoring 5paisa online presence using the Konnect Insights tool, resulting in a 4% month-on-month reduction in negative comments while simultaneously boosting engagement on YouTube and Instagram platforms• Effectively handled over 200 tickets daily during our application migration process, maintaining a swift turnaround time of 60 minutes, ensuring seamless customer support and minimal disruption in day-to-day operations• Revamped a 5paisa dashboard, significantly enhancing user experience and yielding a 17% reduction in bounce rate• Utilizing ZOHO CMS to manage the 5paisa Forum Community portal while coordinating with cross-functional teams to enhance B2C communication and increase customer retention• Lead content planning and execution for 5paisa's Quora profile, aligning with brand guidelines and achieving up to 35% monthly organic reader growth• Maintaining and updating analytics across diverse platforms to enhance decision-making processes.
  • Bullmen Realty India
    Social Media & Content Writer Associate
    Bullmen Realty India Dec 2020 - Mar 2022
    Noida, Uttar Pradesh, India
    • Yielded social media calendars periodically, resulting in a 25% uptick in the overall growth of the platforms organically• Empowered 6+ social media campaigns like Budget Proof Roof, Superstar Per Square Foot, Invest O'clock, etc. to boost brand awareness, engagement and achieved ROI by 50%• Generated content for social media & website by taking 4+ client interviews monthly and strategically leveraging the company's online presence and reach • Managed customer engagement, responding to 100% of inquiries and comments within 8 hours manually• Handled 20+ write-ups monthly on project descriptions, ad copies, invitations, landing pages and emailers for various marketing communication.• Worked collaboratively with 4 departments, including Product and Sales, to generate social media copies
  • Thestorycart Digital Solutions
    Freelance Content Strategist
    Thestorycart Digital Solutions Jan 2020 - Dec 2020
    Agra, Uttar Pradesh, India
    • Created SEO-optimized content for social media platforms and produced captivating blog posts for websites across industries like Finance, BFSI, Real Estate, Gaming, Astrology, and more• Used Canva tool to design static and video content in alignment with brand vision• Developed content for the Quora platform, expanding portfolio and reach• Adapted to curating content in various forms and lengths to meet multiple project requirements• Managed social media calendars and maintained a few startup founders’ LinkedIn profiles by creating compelling content• Demonstrated ability to curate and maintain diverse content strategies across multiple platforms to drive engagement and brand visibility.
  • The College Monk
    Content Marketing Intern
    The College Monk Sep 2019 - Oct 2019
    Bengaluru Area, India
    - Developed 25+ SEO-friendly blogs- Performed keyword research to improve the website’s rank in SERP- Optimized SEO metadata and title of the webpage using competitor analysis.
  • Flywheel Logistics Solution Pvt. Ltd.
    Sales Coordinator
    Flywheel Logistics Solution Pvt. Ltd. Mar 2019 - Aug 2019
    New Delhi, Delhi, India
    • Coordinated with sales team and clients to ensure timely delivery of services, addressing customer complaints and providing post-delivery support• Managed company documents, including contracts, and handled the vehicle management portal• Provided support in generating and maintaining MIS reports for efficient business operations daily• Demonstrated ability to multitask and maintain effective communication between internal teams and clients to ensure smooth service delivery processes.
  • Sharekhan
    Marketing Intern
    Sharekhan Jun 2017 - Jul 2017
    New Delhi, India
    - Monitored & forecasted the stock market trends, best-performing stocks & important transactions- Gained practical exposure in trade & analyzed related regulations of trading, worked with the team to analyze the share market mechanism related to bid-ask price- Analyzed several trading solutions provided to the clients by broking houses & other trading platforms.

Roopsi Gupta Skills

Leadership Product Marketing Writing Direct Marketing Social Media Challenge Driven Deadline Oriented Flexable Ghostwriting Microsoft Powerpoint Photoshop Social Media Writing Communication Skills Communication Team Management Team Leadership Content Writer Web Content Writing Creative Writing Facebook Microsoft Office Microsoft Word Microsoft Excel Marketing Social Media Content Creation Flexible Approach Critical Thinking Social Media Marketing Decision Making Canva Ibm Spss Interpersonal Skills Teamwork Management Scheduling Project Management Analytical Skills Strategic Human Resource Planning Research Twitter Copywriting Professional Responsibility Sound Analytical Skills

Roopsi Gupta Education Details

Frequently Asked Questions about Roopsi Gupta

What company does Roopsi Gupta work for?

Roopsi Gupta works for Bank Of India Mutual Fund

What is Roopsi Gupta's role at the current company?

Roopsi Gupta's current role is Assistant Marketing Manager @BOIMF.

What schools did Roopsi Gupta attend?

Roopsi Gupta attended Gla University, Agra College, Agra.

What skills is Roopsi Gupta known for?

Roopsi Gupta has skills like Leadership, Product Marketing, Writing, Direct Marketing, Social Media, Challenge Driven, Deadline Oriented, Flexable, Ghostwriting, Microsoft Powerpoint, Photoshop, Social Media Writing.

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